Marketing Land Events Speaker:

Navneet Virk

Director, Optimization, Roundarch Inc.


Navneet has been working on conceptualizing and implementing search marketing strategies for various clients in diverse verticals for more than five years. Search and Technology being his passion, Navneet focuses on and advocates the importance of underlying technical considerations in the search engine optimization process. His strong technical background allows him to understand and implement intricate organic search engine optimization techniques in environments that involve complex content management systems, portals, taxonomies, and Rich Internet Applications (RIAs). Navneet has been involved in all aspects of search marketing strategies including keyword research, user behavioral research and targeting, content development and web development best practices and web analytics strategies. Navneet is well versed with paid search campaigns, web analytics, KPI development and measurement strategies, email marketing and other interactive marketing strategies.

Navneet is certified Google® Adwords Professional and certified Yahoo!® Search Marketing Ambassador and a regular speaker at major search marketing conferences (SES and SMX).

Key Clients

Avis Budget Group, Inc., IDG, Motorola, T. Rowe Price, Waters, A&E Network, Maidenform, CNN, Long and Foster, Choice Hotels International, Marriott, AllSteel,, BrownCo and NYIT.

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