Rob is founder & CEO of Converseon, the award-winning social media marketing and communications agency designed to help companies "join the conversation" to meet business objectives.
Founded in 2001, Converseon provides leading brands with innovative "end-to-end" social media marketing and communication solutions. Converseon utilizes a range of cutting edge services and technologies – including brand monitoring, search and word of mouth marketing, digital PR, Search Engine Reputation Management (SERMA™), affiliate marketing, Blog/RSS tactics and more – to help companies manage and protect their brand, build buzz, drive sales and more effectively engage target audiences in the digital environment. Clients include many leading brands including Dow Chemical, Siemens, Cisco, Hilton Hotels, Showtime, Palm, among others.
Converseon's work has been featured in such media as The Financial Times, CNN, Search Engine Land, Mediapost, Ad Age, Business Week, among others. The agency recently won the OMMA Award for "Best Use of Virtual Worlds" and the WOMMIE Award for "Best Word of Mouth Program" in 2007.
Rob speaks frequently at leading industry venues, including Search Engine Strategies, Ad:Tech, The Word of Mouth Marketing Association (where Converseon is a governing member), PRSA, SMX Social Media Conference, Syndicate and the Conference Board to evangelize his message for the need for creative communications innovation. Prior to Converseon, Rob was head of the Innovations Group at a division of Young & Rubicam and a member of the WPP.com board.