CEO, PPC Associates
David Rodnitzky is CEO of PPC Associates, a leading SEM agency managing more than $60 million of annual spend.
From 2000 to 2001, David was Director of Marketing at Rentals.com, an apartment rental web site funded by Sequoia Capital and Softbank Venture Partners. While at Rentals.com, David launched the Company's first paid search campaigns with GoTo.com (now Yahoo Search Marketing), driving more than 10,000 qualified visitors a day to the Company's site. In addition to search engine marketing, David also oversaw public relations and branding at Rentals.com.
After leaving Rentals.com in 2001, David joined FindLaw - the largest legal Web site - as Senior Manager of Search Marketing. At FindLaw, David was responsible for all aspects of search marketing and public relations. His marketing efforts resulted in an increase in monthly visitors to the site from 1.4 million unique visitors monthly to more than 4.8 million unique visitors. FindLaw's search efforts were recognized by Google in 2003 when the company asked David to present to the entire AdWords team at the first ever Google Client Forum.
In 2004, David joined Adteractive, an online lead generation company, as Director of Search Marketing. At Adteractive, David grew search marketing from less than $250,000 of revenue a month to fifteen straight months of revenue over $1,000,000 a month. He grew his search marketing team from two to eight team members and was promoted to Senior Director after barely a year at the Company. At Adteractive, he was recognized as a Google AdWords Professional and a Yahoo Search Marketing Diamond Ambassador.
David then joined Mercantila, an online retailer, in January of 2007 as Vice President of Advertising. At Mercantila, David was responsible for all search engine marketing, affiliate marketing, SEO, marketplaces, and email marketing. David managed an advertising team in San Francisco as well as in Bangalore, India. In less than nine months he doubled the Company's monthly profit from advertising. He also negotiated business development relationships with eBay and Amazon.
In January, 2008, David founded PPC Associates. David is a featured columnist for Search Marketing Standard (www.searchmarketingstandard.com) and DM Confidential (www.dmconfidential.com), and also writes a personal blog on search engine marketing at www.blogation.net. He is also the founder of The Online Lead Generation networking group, an organization with more than 25000 members.
David received a BA with honors from the University of Chicago and a JD with honors from the University of Iowa. Upon graduating law school in 1999, he moved to San Francisco to pursue a career in online marketing.