President, Global Search Interactive
Massimo Burgio is passionately dedicated to search marketing, and an expert on international online business topics. He is a frequent speaker at the conferences in Europe, the United States and worldwide (Search Engine Strategies Conferences, SMX Conferences, Search Insider Summit, Sydney Search Summit, WebGuild, Internet Standard).
Burgio is a proud active member of the Search Engine Marketing Professional Organization (SEMPO), where he is part of the Board of Directors, and co-Chairs both the Global Committee and the European Working Group.
As an education background, Massimo Burgio received a Degree in Marketing Communications from the University of Rome (I) La Sapienza, with further studies at the University of Hertfordshire (Hatfield, UK) and at the Universidad de Oviedo (Spain), lately integrated with Integrated Marketing Communications Post-graduate courses within the Berkeley Extension Program (California, USA).
With early steps in advertising as an advertising copywriter (1990), a degree in Marketing Communications, first post-graduate jobs in direct marketing (1993), and an analyst experience in IT security and data protection consulting (1995), Massimo has been operating in the Internet and interactive industry since its early steps in Italy, back in 1996.
After contributing to the start-up and launch of some of Italy's biggest Internet consumer portals such as Kataweb, Wind, and RAI Net, he moved on the agency side in the year 2000, operating as Business/Marketing Director for two of Italy's top creative interactive agencies, Deepend Rome and Xister.
Burgio moved from Rome to San Francisco in 2003 to launch and manage the California branch of Ad Maiora, an Italian search marketing firm. In October 2005 he joined the interactive/search agency Zunch Communications to help launch and lead the agency's local branch in San Francisco.
In late 2006, Massimo created Global Search Interactive, an agency that focuses on the integration of search/interactive/social media channels for online campaigns with an International reach, serving worldwide brands such as Barilla, Pitti Immagine and BEA Systems, and offering services, consultancy, training and support to several search engine and interactive agencies worldwide. In 2008, Massimo joined the Management Team at Art Attack Advertising, a leading online/offline advertising agency in Rome where he is working on developing a 2.0 search-inspired team to support a new range of agency services.