Founder & Senior Strategist, Search Integration Sweden AB
Sara has an international marketing degree and has worked with search engine marketing since 1999. She was the founder of the first search engine marketing department of the Outrider group (part of WPP) in Sweden and is still one of the pioneers in the market. She later became Head of Search EMEA at Global Strategies Intl. managing clients such as IBM, Samsung, BP and P&G. Global strategies Intl. was acquired by neo@Ogilvy in 2007. Sara has 10 years experience in conducting high level strategic search consultancy for clients with high complexity and is now managing her own company; Search Integration Sweden AB. At Search Integration she is focused on helping clients understand search and how to integrate this in their overall business and marketing plans to drive and measure success at the bottom line. The job often involves helping clients define the actual search marketing need and how it can best support other activities but also in many cases evaluate what can be outsourced and what should be kept internal. Sara’s mission at Search Integration is to shape the search marketing world in Sweden and EMEA and provide knowledge and competence to small and big clients in their role as a buyer and user of search marketing services.