President, Range Online Media & Chief Strategy Officer, iProspect, Range Online Media / iProspect
Misty Locke is the President of Range Online Media and Chief Strategy Officer of iProspect. She has been named one of Fast Company Magazineís Top 25 Women Business Builders and has advanced Range Online Media to become a leading search marketing and interactive agency. She has served as the president of Range Online Media since she co-founded the award-winning company in 2001. She has also led the companyís strategic direction and growth since its inception and through its recent acquisition by Aegis PLC.
Under her leadership, Jupiter Research named Range as having the highest average client satisfaction rating in the search marketing industry for the past four consecutive years. Additionally, Range Online Media was named to the 2007 and 2008 top 25 search marketing agencies in America by AdAge and to Inc. Magazineís Inc. 5,000 list of fastest growing private companies in 2007 and 2008.
Locke is active on agency and search advisory boards for Google, MSN and Yahoo! and is passionate about creating an industry environment of accountability to marketers and consumers. At iProspect she is responsible for the organizationís strategic direction, as well as maintaining the firmís industry relationships.
Recently Misty was named to the Shop.org Board, a division of the National Retail Federation. She works with clients ranging from Journeys and Neiman Marcus to The Sundance Channel, GAP and Wyndham Hotels & Resorts to build successful search marketing and interactive strategies that are unique in design and implementation, yet built to scale and achieve each clientís individual business goals.
Misty Locke has published numerous articles for industry leading publications including OMMA Magazine, DM News, iMedia Connection and more. Locke is a regular speaker at several influential industry conferences.