VP Marketing, HubSpot
When MIT analytical geeks get together to build a creative and successful software start-up, it's the perfect recipe for an analytical culture driven by data points and numbers. Mike Volpe, Sloan MBA and VP of Marketing at HubSpot, can talk about how data drives the every day decisions of his marketing team, and how working in a data-driven culture ultimately made HubSpot a success.
Mike will give different examples of how data simplifies communication, aligns goals, focuses employees and promotes thoughtful decision-making. He can also touch upon the challenges that face a data-focused company, and the most important analytics that help a company succeed.