Director of Mobile Marketing, iCrossing
As Director of Mobile Marketing, Rachel Pasqua cultivates new media technologies for iCrossing. A mobile industry veteran, she has worked in interactive since 1998 as a writer, producer and strategist and advises iCrossing clients on successfully extending their brand to wireless.
Prior to joining iCrossing, she served as Product Manager for mobile startup Musikube and as Director of Product for the wireless agency, Consect. As a private consultant, she has developed mobile products and strategies for numerous public and private sector clients and is an active member of several industry alliances including the MMA's search group and the IAB's mobile ad committee.