Director of International and Vertical Market Development, Range Online Media
Vic Drabicky joined Range Online Media in 2002 and quickly ascended to become responsible for International expansion and vertical market development. He focuses on leading multi-channel merchants to create fully integrated marketing strategies that leverage their offline and online assets in the most effective ways. In addition, he excels at developing holistic online marketing campaigns and is driving the industry’s evolution in measuring and properly attributing online and offline campaigns. He works extensively with some of the most notable brands in the world – including NIKE, Neiman Marcus and Cole Haan – to drive incremental revenue through online marketing while reinforcing each brand’s invaluable brand image.
Vic is a recognized expert in the online advertising industry as a regular speaker at influential conferences including Shop.org, Search Engine Strategies and SMX and is a regular contributor to several online marketing publications. He has parlayed this talent into successful marketing strategies and search campaigns for major retailers such as Neiman Marcus, Juicy Couture, Burberry, Hermes of Paris, L’Occitane en Provence, Cole Haan, Nike and many others. Currently, Vic and his team conceptualize and implement marketing efforts for clients in more than 20 countries and 10 languages.
Vic holds a Bachelor of Arts in Broadcast Journalism from Texas Christian University, and while a native Texan, currently resides in New York City.