VP Performance Marketing & Analytics, sellpoints
Benny has made a career out of the creative application of logic into display and search marketing optimization systems. From product management to analysis and development, Benny has successfully organized, crafted, and analyzed performance strategies for internationally recognized brands, retailers, and service providers.
Benny understands the holistic nature of online marketing – how a true online marketing effort is the amalgamation of a series of channels working together to drive highly qualified users to the right place at the right time. In his current position at Sellpoints, Benny oversees the data science, performance marketing, and product teams to identify consumer behavior patterns and shape the sellpoints platform into the next iteration of awesome.