CEO & Senior Strategist, Omega Digital Media
Brian Clifton (PhD), is the author of Advanced Web Metrics with Google Analytics and former Head of Web Analytics for Google Europe.
Coming from a web development and search marketing (SEO) background, he is an internationally recognized Google Analytics expert, consulting on website performance optimization for global clients since as far back as 1997.
While at Google, Brian defined the strategy for adoption and built a team of pan-European product specialists for operational support. A legacy of his work is the online learning centre for the Google Analytics Individual Qualification (GA IQ).