UK Managing Director, Maxymiser
Wayne is a committed evangelist of proper conversion management; he believes that brands must remove all vestiges of subjectivity from their web development processes if they are to grow and remain competitive in a cut-throat online market. He has benefitted from experience of engaging many brands to achieve this goal by using techniques such as multivariate testing to base content decisions on statistical data rather than gut feeling. Wayne holds overall responsibility for Maxymiser's UK operation including account management and business development. Wayne's past roles have seen him serve at Kelkoo @ Yahoo!, HitWise and Reuters.