VP e-Marketing, WebMetro
Michael Behrens is the lead strategist in developing and implementing successful online marketing programs for WebMetro clients. Possessing expert knowledge of online marketing strategies and tactics along with its related tools and applications, he has helped clients succeed in highly competitive industries.
Michael is a senior advisor to the technology team in charge of developing WebMetro’s proprietary Internet marketing optimization platform DSMM Advantage™. His responsibilities include but are not limited to determining the critical variables involved in campaign management, intelligence gathering, and evaluation of processes related to optimization strategies.
A true veteran in the Pay Per Click field, Michael is a recognized Search Engine Marketing authority. Michael has been a presenter and panelist at several industry events, including Ad-Tech, PPC Summit and the eMarketing conference. To aid in keeping WebMetro and its clients at the forefront of the Internet marketing industry, he participates in exclusive events such as Google’s Zeitgeist and highly selective client forums. Furthermore, Michael has directed and managed key client relationships that include Fortune 50 companies and other enterprise clients such as Public Storage and American Management Association.
Michael is known for regularly challenging assumptions and exploring new online advertising opportunities in the constantly evolving Internet marketing landscape.