SMX East is next week! Will we see you in NYC?

October 18, 2017 by Lauren Donovan

Join us October 24- 26 for three days of actionable tactics, mind-expanding education, and awesome, valuable networking events! Next week in New York City, search marketers from across the world will gather for SMX East 2017 – three days of actionable tactics, mind-expanding education, and awesome, valuable networking events. We really hope to see you […]

LIVE STREAM: Google’s unveiling new online-to-offline innovations for local marketers at SMX East

by Marc Sirkin

Tune in on Tuesday, October 24th at 5:15 AM PT / 8:15 AM ET We’ll be live streaming from SMX East in New York City as Google’s Director of Online-to-Offline Solutions, Kishore Kanakamedala gives us an exclusive first look at new mobile-local and measurement innovations to help marketers across verticals solve the omni-challenges of omni-channel […]

Appealing to the locals-only market

October 17, 2017 by Chris Sherman

The holiday season has arrived early for locally-focused marketers. Consider the developments that have occurred just in the past week: Google said it now has 50 Million Local Guides adding content to Google Maps and search. Facebook announced a number of tools and partnerships supporting local discovery including booking and food ordering. Yext started an […]

Automating your SEM campaigns

October 10, 2017 by Chris Sherman

Whether you are running a single campaign or managing multiple accounts for multiple clients, your ability to stay ahead of your competition depends on how quickly and effectively you manage and leverage your time. Fortunately, Google continues to enhance the AdWords interface with new automation capabilities. As Frederick Vallaeys recently wrote on Search Engine Land, […]

What really matters in SEO

September 29, 2017 by Chris Sherman

This week, Google celebrated its 19th birthday. With a few exceptions, SEO is drastically different today than it was in 1998, and what’s more, with loads of guesswork and assumptions, the debate about Google ranking factors is never-ending and evolves with every algorithm update. What’s on the rise, what’s on the decline, and what still […]

Going global at SMX East

September 26, 2017 by Chris Sherman

If you sell a product or service that has worldwide appeal, are you also marketing it through a global campaign? After all, the world population was estimated to have reached 7.5 billion in April 2017. The United Nations estimates it will further increase to 11.2 billion by the year 2100. That’s a huge opportunity for […]

SMX East early bird rates expire Saturday. Register now!

September 19, 2017 by Marc Sirkin

Register by Saturday to save $300 off on-site rates! The sun is about to set on SMX East Early Bird rates! Join thousands of search marketers and learn the latest SEO and SEM tactics at SMX East, October 24-26 in New York City. Act now for big savings. Here’s what’s in store: 58 sessions, keynotes and […]

Finalists announced in the 2017 Search Engine Land Awards, winners to be named @SMX East

September 13, 2017 by Elisabeth Osmeloski

Search Engine Land recently announced the short list of finalists in the 3rd annual Landy Awards competition. Winners will be announced during an evening awards ceremony and celebratory gala held on October 25, 2017, in New York City. The gala takes place during the week of Search Engine Land’s annual SMX Conference, where the search […]

Here’s your preview of what to expect next month at SMX East

September 12, 2017 by Chris Sherman

Get actionable search marketing tactics directly from the experts! Attending SMX is a bucket list item for many search marketers. Join us October 24-26 in NYC for three days of learning, 50+ sessions, 80+ dynamic and expert speakers, keynotes, exceptional networking and more. If you’re involved in SEO, SEM, social media marketing or other customer-facing […]

Shopping campaign tips tricks you’ll want to own

September 6, 2017 by Chris Sherman

Retailers face unique challenges, ranging from maintaining complex sites with hundreds, thousands or even millions of products that constantly change based on inventory, new items or models and consumer demand. Beyond maintaining and optimizing their own sites, retailers also must deal with issues like providing structured product listings to shopping and comparison search engines. And […]