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Automating your SEM campaigns

Whether you are running a single campaign or managing multiple accounts for multiple clients, your ability to stay ahead of your competition depends on how quickly and effectively you manage and leverage your time. Fortunately, Google continues to enhance the AdWords interface with new automation capabilities.

As Frederick Vallaeys recently wrote on Search Engine Land, AdWords Scripts are now available in the New AdWords interface, giving users a visual refresh, as well as some new capabilities that make management a bit easier, especially for advertisers with lots of scripts in their accounts.

With the new additions, you can see up to 500 script logs per page and filter by date, see a more precise time when a script will run, see who added a script to the account, filter scripts based on name or who created it and much more.

Want to learn more about automating your SEM campaigns? At SMX East, start with the all-new session Faster & smarter: Moving from manual to automated SEM campaign managements. In this session, you’ll learn tactics, strategies and tools to move from manual to automated management of repetitive tasks. You’ll also be treated to a glimpse of new artificial intelligence (AI) tools that promise to radically change how we all manage our campaigns.

Actionable reports are essential to creating and tuning SEM campaigns. Choosing reports with the right data is crucial to effective campaigns optimization. And the information you share with your boss or clients can make the difference to the perceived value of your position and your career growth. In Must-Have Reports For Search Advertisers our SEM experts share their own favorite reports that help them maximize returns and gain an edge on the competition. You’ll learn how to set up the reports and how often to use them to delight and satisfy clients, bosses and other key stakeholders.

Dig even deeper into using data and analytics to drive your decision-making during the SEM Analytics: Giving Your Educated Guesses An Advanced Degree session. In this session, speakers will:

  • identify tactics for making better decisions from messy, complex data.
  • generate better analytics data by deciding what’s important and relevant.
  • discuss how to work around data imperfections, blind spots and ambiguities.
  • show how to glean actionable insights from your data and analytics.
  • generate reports that demonstrate your findings with crystal clarity.

In the classroom track, you’ll also want to hear from representatives from Google, Bing and Amazon during the sessions Turning More Clicks into Conversions with Google Optimize, The Art and Science of Bing Ads Automation and Advertising On Amazon: Reach And Engage A Qualified Audience.

SMX East is just two weeks away!

To attend these and other sessions at SMX East you can still take advantage of the best pre-conference rate. So be sure to register for SMX East now.

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