If you sell a product or service that has worldwide appeal, are you also marketing it through a global campaign? After all, the world population was estimated to have reached 7.5 billion in April 2017. The United Nations estimates it will further increase to 11.2 billion by the year 2100. That’s a huge opportunity for savvy marketers!
At SMX East, three acknowledged global search marketing experts will discuss how to jumpstart your multinational campaigns. In Why Going Global Is Essential To Your Business, you’ll hear Frederic Schaub, a partner at the Swiss-based Consultancy Group and former Senior Manager of Global Strategy for Marriott Digital Services discuss the right (and wrong!) approaches to international SEO, PPC, social and content, and how marketers can win when going global.
Then you’ll hear from Andy Atkins-Kruger, Group CEO of WebCertain, an agency with clients in dozens of countries worldwide, and Aleyda Solis, an international SEO consultant based in Spain, take a deep dive into the important technical aspects of implementing multinational SEO during their Speaking In Tongues: Mastering Multinational Search presentation. including how to effectively use Hreflang annotations, ensuring proper translation and cultural localization, mastering hosting issues and working with different currencies, tariffs and payment systems, and much more.
Net, you’ll come away from these sessions knowing how to master the lingua franca of the international marketplace without making costly mistakes.
See you in New York!
Ready for deep immersion into all things SEO, including extensive networking with some of your savviest peers? Don’t delay — register for SMX East now.