WATCH: Google unveils new online-to-offline innovations for local marketers at SMX East

Watch the live stream from SMX East in New York City as Google’s Director of Online-to-Offline Solutions, Kishore Kanakamedala gave us an exclusive first look at new mobile-local and measurement innovations to help marketers across verticals solve the omni-challenges of omni-channel marketing. You can also read about the new ways retailers with brick-and-mortar locations can drive and measure store visits using Google products on our sister site, Search Engine Land.

Google Unveils New Online-To-Offline Ads Innovations
Today’s mobile consumers are engaging with businesses whenever and wherever is most convenient for them – across devices, channels and online and offline experiences. Whether they’re buying a new dress, a car or finding a place to eat, consumers don’t operate in silos, and neither can marketers who want to effectively connect with them and then accurately measure the impact to your business. But going omni-channel isn’t always easy.

It’s not too late! Get 10% off an All Access pass to attend SMX East!
Thanks to Google, you can snag a 10% discount to attend SMX East in NYC next week, October 24-26. Feed your search marketing obsession and get actionable tactics, access to industry experts, networking and more! Use discount code “SMXE17GOOGLE” when registering to get your discount. View Rates and Register Now!

pact to your business. But going omni-channel isn’t always easy.

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