Retailers face unique challenges, ranging from maintaining complex sites with hundreds, thousands or even millions of products that constantly change based on inventory, new items or models and consumer demand. Beyond maintaining and optimizing their own sites, retailers also must deal with issues like providing structured product listings to shopping and comparison search engines. And new technologies like beacons make the picture even more complex.
For example, as reported by Ginny Marvin on Search Engine Land, the new AdWords features include a new metric, called absolute top impression share, and a new diagnostics report lets advertisers dig deeper into product status issues in AdWords.
Learn about these and other features exclusive to the new AdWords interface that are rolling out to advertisers through this year at the Shopping Campaign Tips Tricks You’ll Want To Own session at SMX East, where our SEM experts will share tips and strategies to systematically and creatively cultivate your Bing and Google shopping campaigns into healthy, productive year-round ROAS generators.
Other sessions you’ll want to attend at SMX East include:
- Finding Feed-Driven Retail Success Beyond Bing & Google
- Paid Search & Social: Twin Children Of Different Mothers
SMX East features more than 50 sessions, including a full day of Excel With Bing classroom where product experts will be on hand to share best practices around search, display, and analytics. Click here to view the full agenda for SMX East.
See you in New York!
Ready to take your search advertising chops to the next level? Don’t delay – register for SMX East now.