June 8-10, 2020
Bell Harbor International Conference Center

SMX Advanced 2020 is canceled. Join us online for SMX Next!

Advanced CRO Experimentation For Higher ROI

Monday, June 8, 2020

SEO, PPC & Digital Marketing Workshops @SMXDon’t miss out on this advanced training opportunity!

Conversion rate optimization (CRO) has gained tremendous popularity in the last few years as more online companies try to figure out a way to generate higher ROI from their existing online marketing campaigns. This, however, has not proven to be an easy feat.

Channels to reach the customer such as SEO, PPC, display and social continue to evolve. More companies are trying to conduct A/B testing as a means to increase conversions. However, they discover that most experiments do not generate any significant increases in conversions.

A recent CRO industry survey conducted by Invesp shows that less than 20% of experiments are successful. And 75% of C-suites are not satisfied with their conversion rates, yet only 33% have a structured approach to improving their online conversions.

In this workshop, you’ll be introduced to the SHIP (Scrutinize, Hypothesize, Implement and Propagate) method that is used to help large brands (e.g., eBay, Target, Special Olympics, etc.), as well as smaller startups, optimize websites and digital campaigns to their maximum potential. You’ll discover practical methods used to uncover user motivations, wants, and needs. You will also learn how to prioritize all the different optimization items for your website. Finally, you will see how these items are implemented and propagated throughout the organization.

This workshop is best for online marketing specialists who need to understand where their team should focus its effort and energy to generate higher ROI from their website or current digital and paid advertising campaigns.

You’ll also experience four hands-on exercises to help you implement the material in your company immediately.

After this workshop, you’ll be able to:

  • Conduct quantitative and qualitative research (user polls, heat maps, session videos) research (analytics) and extract key potential CRO and experimentation opportunities
  • Implement an agile and rapid CRO method that will revolutionize your approach to digital marketing
  • Create a roadmap of opportunities and categorize opportunities amongst other marketing initiatives; experimentation and beyond
  • Understand prioritization and how to achieve successful tests
  • Scale the experimentation/AB testing program within your organization
  • Share and propagate experiment results with your organization for stronger buy-ins
  • Build upon test success and continue to optimize roadmap accordingly

Outstanding Value – Register Now!

Register today to ensure your spot. Seating is limited. Here are the two ways to attend:

Pass OptionsSuper Early Bird
Now – April 11
Early Bird
April 12 – May 9
Last Chance
May 10 – June 8
On site
June 9
All Access Pass + Workshop$2,595$2,895$3,195$3,495
Workshop Only* (Workshop Descriptions)$895$1,045$1,195$1,345

Interested in sending a team? Check out our special Team Rates!

There are a limited number of tickets available.

Note: This workshop will be held on Monday, June 8 at the Bell Harbor Conference Center. The seminar will begin promptly at 9:00 am; please arrive at least 15 minutes early to register and pick up your course materials. Breakfast, lunch, and snacks will be served. The seminar will end at approximately 5:00pm.

Have questions? E-mail us at or call (877) 242-5242.

About your instructors

Ayat Shukairy, Invesp, Co-Founder, is a recognized expert on marketing strategy and an in-demand speaker who has presented at marketing conferences throughout the world. With over 12 years of entrepreneurial and marketing experience, Ayat helps companies create websites fall in love with, while increasing their online sales. Her clients include eBay, 3M, the Special Olympics, DISH Network, Discovery and many more.

Ayat is the co-author of “Conversion Optimization,” an best-selling book, In her book, she combines ground-breaking marketing research with powerful story-telling and case studies to demonstrate how to leverage these principles to create killer websites. Ayat provides one of the most comprehensive lists of strategies and actionable insights for helping websites capture more of their visitors into lifetime customers. She provides insights grounded in comprehensive research, the best contemporary psychology and behavioral science which any company can start implementing immediately.

Ayat and her partner Khalid recently launched their new growth-hacking software Figpii into private beta.

Khalid Saleh is co-founder of conversion rate optimization company Invesp. He is the co-author of bestselling book “Conversion Optimization: The Art and Science of Converting Visitors into Customer” by O’Reilly media.

Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, Conversion Conference, ACCM and DMA, among others. A recognized expert of marketing strategy, Khalid has been a frequent guest in key media outlets, including CNN, BBC, SKY, France 24, MSNBC, New York Times, National Public Radio, and more. His 18 years of professional and entrepreneurial experience includes growing companies from tiny start-ups to millions of dollars in revenue, helping clients increase their sales by 300%, and restructuring marketing campaigns for Fortune 500 companies.

A respected thought leader, he is a trusted advisor to a growing number of global companies. His in-the-trenches experience working with hundreds of executives and entrepreneurs has allowed them refocus their marketing strategies to achieve higher profits while capturing the hearts of their customers. Through his firm, Invesp, he has helped leading companies including 3M, O’Reilly, the Special Olympics, DishNetwork, Discovery, and more increase their online revenue by creating successful marketing campaigns.

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