smxmc23-logo-e1689023921463 Available now

Leveraging technical SEO and AI to drive growth with Eric Enge

Implement data-driven tactics to optimize your online presence

Available now | $299

This class aired live on February 28-29 and is now available on-demand. Ready to move beyond on-page SEO fundamentals? Want to understand the gory technical underpinnings? Looking for perspective on the impact of Generative AI? Crave the raw data that shows what’s really happening and what’s not? If so, then this is the technical SEO Master Class for you.

Get into the nitty-gritty in this exclusive Master Class, led by your host Eric Enge — a Search Engine Land 2016 Search Marketer of the Year recipient, 2016 US Search Awards Search Personality of the Year, 2018 Drum Search Awards Personality of the Year, co-author of The Art of SEO, and President of Pilot Holding.

Together, you’ll dig into the best of the best techniques and methods that will help you drive your SEO campaigns to success.

Here’s a breakdown of what will be covered:

  • How the search landscape will evolve over the next two years and how that impacts your search strategy

  • What the impact of generative AI will be and how that is likely to roll out

  • How you can leverage generative AI to improve your SEO results

  • Operationalizing how you use generative AI

  • What the impact of SGE is likely to be and how to prepare for it

  • What the most critical areas of SEO investment are in 2024

  • The underlying motivations that drive Google’s approach to search quality and how it impacts your web publishing strategy

  • The rise of importance of “Experience” as a ranking signal

  • Why links are once again increasing in importance and how to go about attracting them

  • How Google is using machine learning to improve search

  • What makes a site architecture ideal to Google

  • Google’s remaining limitations in processing JavaScript and how to deal with them

  • The changing Schema landscape and where it’s likely to end up

  • How to map out your content strategy to be seen as a top player in your market

  • What the role of Page Experience Signals are and how they impact your SEO going forward

  • How Core Web Vitals fits in, why it matters, and the potential scope of its impact

After this Master Class, you’ll be able to:

  • Understand where Google and Bing are going and how to capitalize on their directions

  • Leverage generative AI to help with your SEO efforts

  • Take concrete steps toward building a strong technical SEO foundation

  • Implement the core elements of a content plan to drive SEO

  • Explain the actual impact of Core Web Vitals

Who should attend this Master Class?

SEO practitioners with more than two years of experience will benefit the most from this Master Class.

Meet your Master Class instructor

Eric Enge has been speaking about digital marketing for more than a decade. He has keynoted many conferences including Pubcon Las Vegas, State of Search in Dallas, and Next10x. Eric is lead co-author of The Art of SEO, and also provides content to sites such as Search Engine Land, and Moz. Eric is particularly well known for the research that he publishes on key aspects of search. Eric was named 2018 Search Personality of the Year at the Drum Search Awards, 2016 Search Marketer of the Year (Male) at the Landys, and 2016 Search Personality of the Year at the US Search Awards, Stone Temple Consulting was also named Best Large SEO Agency of the Year at the US Search Awards.

Eric is President of Pilot Holding and was previously the Founder and CEO of Stone Temple Consulting (STC), a 70+ person digital marketing agency based in Massachusetts, which Perficient acquired in July of 2018. Eric specializes in creating and implementing SEO strategy and driving the change required to make that possible.

eric

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