Obsessed With SEO & SEM

June 3-5, 2019
Bell Harbor International Conference Center

Agenda

Check out what’s in store for June 3-5 in Seattle… signature SMX sessions, deep dives on emergent topics, and the brand new Insights track — featuring must-try tips, techniques, and advice, along with 100% Q&A Advanced Clinics on everything from Amazon Ads to paid search campaigns.

Monday, June 3, 2019

9:00-5:00
5:00-6:00
SEO Meetup
SEM Meetup
6:00-7:30

SPONSORED BY:

SMX Advanced – Tuesday, June 4, 2019

TimeSEOSEM
Sponsored by   
Insights
What's This?
Learn With GoogleSolutions Track
Sponsored Sessions
7:30-9:00Breakfast & Registration
9:00-10:15Keynote: Surveying the SEO Horizon
Jessica Bowman - Owner, SEO In-house, Editor at Large, Search Engine Land  

Detlef Johnson - Owner, Search Return, Editor at Large, Search Engine Land  

Alexis Sanders - Merkle, Technical SEO Account Manager - Search Engine Land Contributor  


SEM Keynote Conversations with Bing & Google
Nic Darveau-Garneau - Google, Chief Search Evangelist  

Vaishali De - Microsoft, Partner Group Program Manager for Bing Ads Engineering  

Lynne Kjolso - Microsoft, VP, Global Search Sales & Support for Microsoft Search Advertising  

Ginny Marvin - Search Engine Land, Editor-in-Chief  


10:15-11:00Overtime & Break
11:00-12:15The Periodic Table Of SEO Success Factors: 2019 Edition
Detlef Johnson - Owner, Search Return, Editor at Large, Search Engine Land  

Lily Ray - Path Interactive, Director, SEO  


The Mad Scientists Of Paid Search
Maria Corcoran - Adobe, Search Marketing Program Manager  

Andy Taylor - Merkle, Associate Director of Research - Search Engine Land Contributor  


Learn With Google - TBA
Learn With Google

It's All About the Flywheel: How Marketers Are Leveraging Quora for Big Results
Quora Inc.
12:15-1:30Overtime, Lunch & Expo Hall Time
1:30-2:45Mobile-First & AMP For The Advanced SEO
Eric Enge - Perficient Digital, General Manager - Search Engine Land Contributor  

Michael Martin - Ignite Visibility, Digital Strategist - Search Engine Land Contributor  


What's New & Crucial In SEM
Steve Hammer - RankHammer, President  

Elizabeth Marsten - CommerceHub, Senior Director, eCommerce Growth Services  


Things Google Tries To Correct For You
Patrick Stox - IBM, SEO Specialist - Search Engine Land Contributor  



Mellissa Jensen - Cisco, Content & SEO Manager  
Learn With Google - TBA
Learn With Google

Link Building Secrets SEOs Won't Share: How To Build A Link Profile That Rank
PureLinq
2:45-3:15Overtime, Refreshments & Expo Hall Time
3:15-4:30What's New With Schema & Structured Data
Cata Milos - Microsoft, Senior Program Manager  

Max Prin - Merkle Inc., Head of Technical SEO - Search Engine Land Contributor  


Automation: The Next Generation
Brad Geddes - AdAlysis - SMX Programming Team, Co-Founder  


Advanced Social Ads Clinic
Zenia Johnson - 3Q Digital, Account Lead  

Michelle Morgan - Clix Marketing, Director of Client Services - Search Engine Land Contributor  


Advanced Amazon Ads Clinic
Todd Bowman - Merkle Inc., Senior Director, Amazon and eRetail  

Bryant Garvin - Chamber.media, Partner, Head of Acquisition  


Learn With Google - TBA
Learn With Google

BrightEdge - TBA
BrightEdge
4:30-4:45Overtime & Break
4:45-5:45The New Renaissance Of JavaScript
Robin Rozhon - Electronic Arts (EA), SEO Strategist  


Perfect Your SEM Testing: How & Why To Evaluate Everything
Tony Adam - Visible Factors, Founder/CEO  

Ayat Shukairy - Invesp, Co-Founder  


Outsmart YouTube's Automated Bidding To Drive More Conversions
Ashley Mo - 3Q Digital, Account Lead  


Learn With Google - TBA
Learn With Google

Mastering SEO Silos
Bruce Clay, Inc.
5:45-6:45

SPONSORED BY:

8:00-10:30

SMX Advanced – Wednesday, June 5, 2019

TimeSEOSEM
Sponsored by   
Insights
What's This?
Solutions Track
Sponsored Sessions
8:00-9:00Breakfast & Registration
9:00-10:15Optimizing For Voice Search & Virtual Assistants
Olga Andrienko - SEMrush, Head of Global Marketing  

John Lincoln - Ignite Visibility, CEO - Search Engine Land Contributor  


Cracking Attribution In A Cross-Channel, Cross-Device World
Simon Poulton - Wpromote, Vice President, Digital Intelligence - Search Engine Land Contributor  

Nicola Smith - Rebel & Reason LLC, Founder & CEO  


Advanced Technical SEO Clinic
Patrick Stox - IBM, SEO Specialist - Search Engine Land Contributor  


Take paid search performance to the next level with AI for connected advertising experiences
Adobe
10:15-11:00Overtime, Break & Expo Hall Time
11:00-12:00Google & Bing Talk Spam & Penalties
Frédéric Dubut - Bing, Senior Program Manager  

Fili Wiese - SearchBrothers, SEO Expert - Search Engine Land Contributor  


Making Your Analytics Work Harder & Smarter
Jenny Halasz - JLH Marketing, Inc., President  


Advanced SEM Clinic

Bing - TBA
Bing
12:00-1:15Overtime, Lunch & Expo Hall Time
1:15-2:15The Smart Way To Create & Repurpose Content
Katie Pennell - Nina Hale Performance Digital, Senior Performance Content + SEO Manager  


Aligning Your Marketing With Your Customer's Journey
Amy Bishop - Cultivative, Owner - Search Engine Land Contributor  

Michelle Morgan - Clix Marketing, Director of Client Services - Search Engine Land Contributor  


The Evolution Of Branding: Brand To Demand
Helen Provost - Google, Account Manager  


Invoca - TBA
Invoca
2:15-2:30Overtime & Break
2:30-3:30The Evolving Landscape Of Local Search
Tara Brown - Wheelhouse DMG, Local Search Specialist  

Conrad Saam - Mockingbird, President  

Andrew Shotland - Local SEO Guide, Inc., President - Search Engine Land Contributor  


Selling Smarter With Search, Social, Marketplace Ads
Joe Martinez - Clix Marketing, Director of Client Strategy - Search Engine Land Contributor  

Danielle Waller - Merkle Inc., Senior Manager, Amazon & eRetail  

Susan Wenograd - Aimclear, Account Group Director - Search Engine Land Contributor  


Advanced Google Analytics Clinic
Annie Cushing - Annielytics.com, SEO and Analytics Consultant - Search Engine Land Contributor  

Simon Poulton - Wpromote, Vice President, Digital Intelligence - Search Engine Land Contributor  


Bing - TBA
Bing
3:30-4:00Overtime & Refreshment Break
4:00-5:00Ask The SEOs
Bruce Clay - Bruce Clay, Inc., President  


Ask The SEMs

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