Obsessed With SEO & SEM

June 3-5, 2019
Bell Harbor International Conference Center

Agenda

Check out what’s in store for June 3-5 in Seattle… signature SMX sessions, deep dives on emergent topics, and the brand new Insights track — featuring must-try tips, techniques, and advice, along with 100% Q&A Advanced Clinics on everything from Amazon Ads to paid search campaigns.

And be sure to visit our Expo Hall, open Tuesday, June 4 from 10:00am – 6:45pm and Wednesday, June 5 from 10:00am – 1:45pm.

Monday, June 3, 2019

9:00-5:00
5:00-6:00
SEO Meetup
SEM Meetup
6:00-7:30

SPONSORED BY:

7:30-9:30

SPONSORED BY:

Time

SMX Advanced – Tuesday, June 4, 2019

7:30-9:00Breakfast & Registration
9:00-10:15
Keynote: Surveying the SEO Horizon
Jessica Bowman - Owner, SEO In-house, Editor at Large, Search Engine Land  

Detlef Johnson - Owner, Search Return, Editor at Large, Search Engine Land  

Alexis Sanders - Merkle, Technical SEO Account Manager - Search Engine Land Contributor  


SEM Keynote Conversations with Microsoft Advertising & Google
Nic Darveau-Garneau - Google, Chief Search Evangelist  

Vaishali De - Microsoft, Partner Group Program Manager for Microsoft Advertising Engineering  

Lynne Kjolso - Microsoft, VP, Global Corporate Sales  

Ginny Marvin - Search Engine Land, Editor-in-Chief  


SEOSEM
Sponsored by
Microsoft Advertising
Insights
What's This?
Learn With GoogleSolutions Track
Sponsored Sessions
10:15-11:00Overtime, Refreshments & Expo Hall Time
11:00-12:15The Periodic Table Of SEO Success Factors: 2019 Edition
Jessica Bowman - Owner, SEO In-house, Editor at Large, Search Engine Land  

Detlef Johnson - Owner, Search Return, Editor at Large, Search Engine Land  

Barry Schwartz - RustyBrick, Contributing Editor, Search Engine Land and Owner  


The Mad Scientists Of Paid Search
Maria Corcoran - Adobe, Search Marketing Program Manager  

Andreas Reiffen - Crealytics Inc, CEO & Founder  

Andy Taylor - Merkle, Associate Director of Research - Search Engine Land Contributor  


Managing Large Accounts With Google Ads Power Tools
Learn With Google

It's All About the Flywheel: How Marketers Are Leveraging Quora for Big Results
Quora Inc.
12:15-1:30Overtime, Lunch & Expo Hall Time
1:30-2:45Mobile-First & AMP For The Advanced SEO
Eric Enge - Perficient Digital, General Manager - Search Engine Land Contributor  


What's New & Crucial In SEM
Steve Hammer - RankHammer, President  

Elizabeth Marsten - CommerceHub, Senior Director, eCommerce Growth Services  


Things Google Tries To Correct For You
Patrick Stox - IBM, SEO Specialist - Search Engine Land Contributor  


Elevating The Value Of SEO
Mellissa Jensen - Cisco, Content & SEO Manager  


Thriving in The New World Of Pagination
Lily Ray - Path Interactive, Director, SEO  


Shape Your Traffic Through Internal Linking
Ilana Gershteyn - Edmunds.com, SEO Tech Lead  


Creating Killer Dashboards That Inform & Persuade
Sam Marsden - DeepCrawl, SEO & Content Manager  


Understanding Your Creative Potential In Google Ads
Learn With Google

Link Building Secrets SEOs Won't Share: How To Build A Link Profile That Rank
PureLinq
2:45-3:15Overtime, Refreshments & Expo Hall Time
3:15-4:30What's New With Schema & Structured Data
Cata Milos - Microsoft, Senior Program Manager  

Max Prin - Merkle Inc., Head of Technical SEO - Search Engine Land Contributor  


Automation: The Next Generation
Duane Brown - Take Some Risk Inc., Founder & Head of Strategy  

Brad Geddes - AdAlysis - SMX Programming Team, Co-Founder  

Frederick Vallaeys - Optmyzr, Inc., CEO  


Advanced Social Ads Clinic
Zenia Johnson - 3Q Digital, Account Lead  

Michelle Morgan - Clix Marketing, Director of Client Services - Search Engine Land Contributor  


Advanced Amazon Ads Clinic (located in Marina Room)
Todd Bowman - Merkle Inc., Senior Director, Amazon and eRetail  

Bryant Garvin - Chamber.media, Partner, Head of Acquisition  


Delivering Fast, Assistive Experiences To Supercharge Your Google Ads Performance
Learn With Google

How to Optimize at the Speed of Search: Staying Ahead with Real-time SEO
Brightedge
4:30-4:45Overtime & Break
4:45-5:45The New Renaissance Of JavaScript
Hamlet Batista - RankSense Inc, CEO  

Robin Rozhon - Electronic Arts (EA), SEO Strategist  


Perfect Your SEM Testing: How & Why To Evaluate Everything
Tony Adam - Visible Factors, Founder/CEO  

Ayat Shukairy - Invesp, Co-Founder  


Next-Gen Marketers Won't Care About ROI
Bryant Garvin - Chamber.media, Partner, Head of Acquisition  


Outsmart YouTube's Automated Bidding To Drive More Conversions
Ashley Mo - 3Q Digital, Regional Director, APAC  


Competitive Intelligence Using Google Auction Insights
James Hebdon - Paid Search Magic, CTO  


The Absolute Truth about Attribution Modelling
Matt Van Wagner - Find Me Faster - SMX Programming Team, President  


Mastering SEO Silos
Bruce Clay, Inc.
5:45-6:45

SPONSORED BY:

8:00-10:30

SPONSORED BY:

SMX Advanced – Wednesday, June 5, 2019

TimeSEOSEM
Sponsored by
Microsoft Advertising
Insights
What's This?
Solutions Track
Sponsored Sessions
8:00-9:00Breakfast & Registration
9:00-10:15Optimizing For Voice Search & Virtual Assistants
Olga Andrienko - SEMrush, Head of Global Marketing  

John Lincoln - Ignite Visibility, CEO - Search Engine Land Contributor  


Cracking Attribution In A Cross-Channel, Cross-Device World
Simon Poulton - Wpromote, Vice President, Digital Intelligence - Search Engine Land Contributor  

Nicola Smith - Rebel & Reason LLC, Founder & CEO  


Advanced Technical SEO Clinic
Jenny Halasz - JLH Marketing, Inc., President  

Patrick Stox - IBM, SEO Specialist - Search Engine Land Contributor  


Take Paid Search Performance to the Next Level with AI for Connected Advertising Experiences
Adobe
10:15-11:00Overtime, Break & Expo Hall Time
11:00-12:00Google & Bing Talk Spam & Penalties
Frédéric Dubut - Microsoft, Senior Program Manager  

Fili Wiese - SearchBrothers, SEO Expert - Search Engine Land Contributor  


Making Your Analytics Work Harder & Smarter
Andrew Garberson - Bounteous / LunaMetrics, VP of Marketing Services  

Jenny Halasz - JLH Marketing, Inc., President  


Advanced SEM Clinic
Frederick Vallaeys - Optmyzr, Inc., CEO  

Susan Wenograd - Aimclear, Account Group Director - Search Engine Land Contributor  


I've got these great Audiences…now what? – Using Audiences to Extend Your Campaign Reach
Microsoft Advertising
12:00-1:15Overtime, Lunch & Expo Hall Time
1:15-2:15The Smart Way To Create & Repurpose Content
Stoney deGeyter - The Karcher Group, VP of Search and Advertising  

Katie Pennell - Nina Hale Performance Digital, Senior Performance Content + SEO Manager  


Aligning Your Marketing With Your Customer's Journey
Amy Bishop - Cultivative, Owner - Search Engine Land Contributor  

Michelle Morgan - Clix Marketing, Director of Client Services - Search Engine Land Contributor  


The Evolution Of Branding: Brand To Demand
Helen Provost - Google, Account Manager  


Google Analytics Insights Is Your New Best Coworker
Mark Traphagen - aimClear, Vice President of Content Strategy  


How Data Storytelling Can Earn You Top-Tier Media Coverage
Amanda Milligan - Fractl, Marketing Director  


How To Make The Most From Real-Time Data And Intelligent Automation
Jim Yu - BrightEdge, CEO  


Give a Boost to Your SEM with Call Analytics: How Physicians Mutual Insurance and Clutter are Leading the Pack
Invoca
2:15-2:30Overtime & Break
2:30-3:30The Evolving Landscape Of Local Search
Tara Brown - Wheelhouse DMG, Local Search Specialist  

Conrad Saam - Mockingbird, President  

Andrew Shotland - Local SEO Guide, Inc., President - Search Engine Land Contributor  


Selling Smarter With Search, Social, Marketplace Ads
Joe Martinez - Clix Marketing, Director of Client Strategy - Search Engine Land Contributor  

Danielle Waller - Merkle Inc., Senior Manager, Amazon & eRetail  

Susan Wenograd - Aimclear, Account Group Director - Search Engine Land Contributor  


Advanced Google Analytics Clinic
Annie Cushing - Annielytics.com, SEO and Analytics Consultant - Search Engine Land Contributor  

Simon Poulton - Wpromote, Vice President, Digital Intelligence - Search Engine Land Contributor  


Up–level Your Advertising Game: Layer Targeting, Messaging & New Features to Grow Your Campaigns
Microsoft Advertising
3:30-4:00Overtime & Refreshment Break
4:00-5:00Ask The SEOs
Jessica Bowman - Owner, SEO In-house, Editor at Large, Search Engine Land  

Bruce Clay - Bruce Clay, Inc., President  

Detlef Johnson - Owner, Search Return, Editor at Large, Search Engine Land  

Lily Ray - Path Interactive, Director, SEO  


Ask The SEMs
Amy Bishop - Cultivative, Owner - Search Engine Land Contributor  

Maria Corcoran - Adobe, Search Marketing Program Manager  

Elizabeth Marsten - CommerceHub, Senior Director, e-Commerce Growth Services  

Ashley Mo - 3Q Digital, Regional Director, APAC  


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