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June 8-10, 2020
Bell Harbor International Conference Center

The SMX Advanced 2020 agenda is live! See what's in store...

Monday — June 8th, 2020

9:00 AM—5:00 PM

Workshops (Additional charges apply)

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Workshop One

Advanced SEO Training Workshop

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Workshop Two

Advanced Google Ads Training Workshop

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Workshop Three

Hardcore Technical SEO Tactics & Techniques

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Workshop Four

In-House SEO Exchange

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Workshop Five

Google Tag Manager For Marketers And Analysts

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Workshop Six

Advanced CRO Experimentation For Higher ROI

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6:30 PM—7:30 PM

Opening Reception, sponsored by Bruce Clay Inc.

Tuesday — June 9th, 2020

7:30 AM—9:00 AM

Breakfast & Registration

9:00 AM—10:15 AM

Welcome & Keynote Presentations

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SEO

How Google Listens And Responds To The SEO Community With Danny Sullivan

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SEM/PPC

Google & Bing Keynote

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10:15 AM—11:00 AM

Break & Expo Hall Time

11:00 AM—12:15 PM

Concurrent Sessions

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SEO

How E-A-T, UX And Needs Met Affect Ranking

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SEM/PPC

Mad Scientists Of Paid Search: Exploring The Latest Research, Insights, And Discoveries

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In-depth Discussions

Ask The Pros: How To Identify Complex Errors With Your Website’s Infrastructure

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SEO for Developers

An Entrée Into The Programming World: Communicating With Developers And Writing JavaScript

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12:15 PM—1:30 PM

Lunch & Expo Hall Time

1:30 PM—2:45 PM

Concurrent Sessions

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SEO

Google’s Nofollow Change: Has It Changed The Search Results?

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SEM/PPC

The Great Data Unraveling: What To Do In A World That Hates Cookies

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In-depth Discussions

Ask The Pros: Level Up Your Keyword Research Game With Natural Language Modeling

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SEO for Developers

Accessibility Requirements And UX Design To Ensure Access For All

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2:45 PM—3:15 PM

Break & Expo Hall Time

3:15 PM—4:30 PM

Concurrent Sessions

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SEO

Using Google BERT And NLP To Improve Your Content And SEO Relevance

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SEM/PPC

Advanced Testing In An Automated World: What To Test For Constant Improvement (And How To Test It)

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In-depth Discussions

Roundtable Discussion: Crank Up Your Workflow Using APIs In Google Sheets

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SEO for Developers

Power Your SEO Friendly Markup With HTML5, CSS3, And JavaScript

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4:30 PM—4:45 PM

Break

4:45 PM—5:30 PM

Concurrent Sessions

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SEO

Leverage Machine Learning And Customer Feedback To Turbo-Charge Your Local SEO

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SEM/PPC

Next-Level Conversion Optimization Strategies

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In-depth Discussions

Ask The Pros: Enhance Your Local SEO With Advanced Tactics

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SEO for Developers

Scripting And Scraping Automation With Headless Chrome, Firebase, And Google Search Console

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5:30 PM—6:30 PM

Expo Hall Reception

8:00 PM—10:30 PM

2020 Search Engine Land Awards & Afterparty

Wednesday — June 10th, 2020

8:00 AM—9:00 AM

Breakfast & Registration

9:00 AM—10:15 AM

Concurrent Sessions

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SEO

Advanced Schema Markup

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SEM/PPC

PPC Keynote

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SEO for Developers

Peek Under The Hood: Dev Tools, Testing, Improving Performance

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10:15 AM—11:00 AM

Break & Expo Hall Time

11:00 AM—12:00 PM

Concurrent Sessions

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SEO

How To Avoid Google And Bing Penalties (And How To Get Reconsidered If You Get One)

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SEM/PPC

What Does It Take To Be A Modern Paid Search Expert?

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Clinics

SEO Site Clinic

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In-depth Discussions

Roundtable Discussion: Mastering Facebook And Instagram Ads

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SEO for Developers

Creating Applications With Modern Infrastructure, Microservices, And Serverless Architecture

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12:00 PM—1:15 PM

Lunch & Expo Hall Time

1:15 PM—2:15 PM

Concurrent Sessions

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SEO

SEO Session TBD2

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SEM/PPC

Digital Commerce 2020: Google, Microsoft, Amazon, Walmart

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Clinics

SEM/PPC Clinic

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In-depth Discussions

Roundtable Discussion: Measurement And Attribution In The Great Data Unraveling

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SEO for Developers

Powering Modern Site Search With Knowledge Graphs

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2:15 PM—2:30 PM

Break

2:30 PM—3:30 PM

Concurrent Sessions

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SEO

Faceted Navigation & Pagination In A World Without Rel Next/Prev

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SEM/PPC

The Ever-Changing World Of Automation

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Clinics

Google Analytics Clinic

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In-depth Discussions

Ask The Pros: Site Migration ‘War Stories’ And Advanced Approaches To Managing Problems

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SEO for Developers

Bundling Giant JavaScript Applications That Actually Load Fast For Everyone

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3:30 PM—4:00 PM

Refreshment Break

4:00 PM—4:30 PM

Closing Sessions

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SEO

30 SEO Ideas In 30 Minutes

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SEM/PPC

30 PPC/SEM Ideas In 30 Minutes

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