Agenda
Welcome to SMX Advanced! The 2023 agenda will be posted in mid-May. In the meantime, check out the agenda from the 2022 event!
Tuesday — June 14th, 2022
Welcome & Keynote
TRACK
Keynote
Developing authoritative content that Google ranks and searchers need
Developing authoritative content that Google ranks and searchers need
Apple
Gmail
Outlook Desktop
Outlook.com
Yahoo Mail
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Jaimie Clark
VP of SEO, Centerfield
Speaker
Jaimie Clark
VP of SEO, Centerfield
Jaimie Clark serves as Centerfield’s VP of SEO, focused on driving organic growth across Centerfield’s portfolio of digital brands. Prior to joining Centerfield, Jaimie was the Head of SEO for the New York Times’ product review site, Wirecutter, where she built an internal SEO center of excellence, leading cross-functional work focused on driving reader and revenue growth. Before moving to Wirecutter, she led SEO efforts for The New York Times and established a robust growth strategy to increase readership through search during the newsroom’s digital transformation. Jaimie began her digital career on the agency side and holds a bachelor’s degree in Biochemistry from the City University of New York.
Developing authoritative content that Google ranks and searchers need
Session Overview
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Google's mission is to deliver the most relevant and reliable information available in order to please searchers -- your customers -- in the most efficient way possible. So... what does that mean for your content?
In this insightful opening keynote, Jaimie Clark, VP of SEO at Centerfield and former Head of SEO at Wirecutter (a New York Times property), will explore what type of content meets the goals of EAT (Expertise, Authoritativeness, Trustworthiness) as demonstrated by producing high effort, high-quality product reviews.
Regardless of the type of content you are producing, you'll want to apply the lessons learned in this presentation to all your content initiatives.
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please add the session details manually.
Speakers
Jaimie Clark
VP of SEO, Centerfield @jaimieray
Break
Sessions
TRACK
SEO
Leveraging semantic search knowledge to improve E-A-T
Leveraging semantic search knowledge to improve E-A-T
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Dr. Marie Haynes
CEO, Marie Haynes Consulting Inc.
Speaker
Dr. Marie Haynes
CEO, Marie Haynes Consulting Inc.
Dr. Marie Haynes is the founder and CEO of Marie Haynes Consulting Inc. (MHC). Marie is a leader in the SEO industry with over 14 years of experience in SEO. She is known for her expertise in Google’s search algorithms, the topic of E-A-T, Google penalties and Google algorithm updates. Marie writes for Search Engine Land and other SEO publications and is often mentioned on Search Engine Roundtable. Marie speaks regularly at SEO conferences like SMX and others. Her SEO podcast and newsletter keep the industry informed on SEO topics.
Leveraging semantic search knowledge to improve E-A-T
Session Overview
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With each advancement Google makes in understanding language with Natural Language Processing and AI, they improve their capabilities for semantic search. Semantic search is based on algorithms understanding the meaning of words as opposed to simply matching keywords or synonyms. In 2013, Hummingbird changed Google's algorithms so that semantic search was possible. Advancements such as RankBrain, BERT, and especially the upcoming changes we will see with MUM all move us closer to Google being a fully semantic search engine.'
Join SEO consultant Marie Haynes to learn how you can leverage your knowledge of semantic search to improve your expertise, authority, and trustworthiness (E-A-T).
After this session, you'll be able to:
- Clearly define semantic search and explain why it's important to Google
- Understand how Google's semantic search capabilities are connected to E-A-T
- Improve your entity presence across the web to improve E-A-T and rank better, especially if you are trying to rank for YMYL topics
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please add the session details manually.
Speakers
Dr. Marie Haynes
CEO, Marie Haynes Consulting Inc. @Marie_Haynes
Overtime live Q&A - Leveraging semantic search knowledge to improve E-A-T
Overtime live Q&A - Leveraging semantic search knowledge to improve E-A-T
If your calendar provider is not listed,
please add the session details manually.
Dr. Marie Haynes
CEO, Marie Haynes Consulting Inc.
Moderator:
Danny Goodwin, Managing Editor, Search Engine Land & SMX
Speaker
Dr. Marie Haynes
CEO, Marie Haynes Consulting Inc.
Dr. Marie Haynes is the founder and CEO of Marie Haynes Consulting Inc. (MHC). Marie is a leader in the SEO industry with over 14 years of experience in SEO. She is known for her expertise in Google’s search algorithms, the topic of E-A-T, Google penalties and Google algorithm updates. Marie writes for Search Engine Land and other SEO publications and is often mentioned on Search Engine Roundtable. Marie speaks regularly at SEO conferences like SMX and others. Her SEO podcast and newsletter keep the industry informed on SEO topics.
Moderator
Danny Goodwin
Managing Editor, Search Engine Land & SMX
Danny Goodwin is Managing Editor of Search Engine Land & SMX. In addition to writing daily about SEO, PPC, and more for Search Engine Land, Goodwin also manages Search Engine Land’s roster of subject-matter experts. He also helps program our conference series, SMX – Search Marketing Expo. Prior to joining Search Engine Land, Goodwin was Executive Editor at Search Engine Journal, where he led editorial initiatives for the brand. He also was an editor at Search Engine Watch. He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.
Overtime live Q&A - Leveraging semantic search knowledge to improve E-A-T
Session Overview
Still have to register? Get started here.
The learning isn’t over when the presentation ends! Stick around for Overtime -- live, interactive Q&A with our subject matter experts.
Don’t miss this exclusive opportunity to get your specific questions answered in real-time, dig deeper into the material presented, and hear what your SMX community has to say.
If your calendar provider is not listed,
please add the session details manually.
Speakers
Dr. Marie Haynes
CEO, Marie Haynes Consulting Inc. @Marie_Haynes
Moderator
Danny Goodwin
Managing Editor, Search Engine Land & SMX @MrDannyGoodwin
TRACK
Solutions One
Go big or stay home: Brands graduating to the global marketplace
Go big or stay home: Brands graduating to the global marketplace
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please add the session details manually.
Diane Kulseth
Senior SEO Consultant and Trainer, Siteimprove
Will Foust
VP Digital Marketing, Siteimprove
Speaker
Diane Kulseth
Senior SEO Consultant and Trainer, Siteimprove
Diane Kulseth is the Senior SEO Consultant and Trainer at Siteimprove, where she leads SEO education for the US team and works with customers and prospective customers in building a stronger SEO strategy. Prior to her current role, she served in Digital Strategy positions at the University of St. Thomas, the largest private college in Minnesota and local non-profit, CaringBridge.org. With over 10 years of cross-vertical experience, including Fortune 500 brands, e-Commerce, Healthcare, and Government, Diane enjoys digging into and solving complex digital marketing problems that customers face, enabling them to connect with qualified audiences and increase their brand reach. She is a frequent speaker on SEO & digital marketing with recent appearances at the Digital Summit and SMX Next.
Speaker
Will Foust
VP Digital Marketing, Siteimprove
As the Vice President of Digital Marketing, Will leads the ongoing development of the Siteimprove digital ecosystem. He is focused on demonstrating the value of the product to customers by telling the Siteimprove story; one that emphasizes not only the opportunity optimized content has for businesses, but the importance it has for the world.
Will has enabled some of the world’s largest companies to better engage and interact with their customers. His work experience is scattered across agencies and organizations of all sizes, building teams that move beyond traditional thinking and deliver exceptional results.
Previously, Will worked for large agencies within Interpublic Group and Omnicom, helping redefine and improve their digital initiatives. More recently, he built an efficient and successful internal agency within the startup Geniecast. He then took the B2B experience he gained working with brands like MiTek and Eastman Chemical over to Aurea Software, helping them launch new brands into the highly competitive AWS/SaaS space.
Go big or stay home: Brands graduating to the global marketplace
Session Overview
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Being global but acting local was once the mantra of marketing departments at international companies. Marketing teams invested in localized websites, content, sales, and more. And that might be the right choice for some businesses. But as brands grow, they must consider the investment of going local, the experience they can provide in each language, and how search engines treat their localized websites. Is one site enough? Is Canada really different than the Netherlands? How and why do brands go global versus local?
Join Diane Kulseth, Senior SEO Consultant, and Will Foust, VP of Digital Marketing, as they talk about Siteimprove’s growth over its lifespan, the decision to localize, then the choice to globalize by replacing 13 country-specific sites with a single global one. You'll hear them discuss the SEO implications and considerations of going global and creating an international brand with the best possible user experience.
After this session, you'll be able to:
- Understand which approach makes sense for your brand
- Navigate the SEO implications of both strategies
- Create a better user experience for your site visitors
If your calendar provider is not listed,
please add the session details manually.
Speakers
Diane Kulseth
Senior SEO Consultant and Trainer, Siteimprove @dianekulseth
Will Foust
VP Digital Marketing, Siteimprove @thewillfoust
Sponsored by: Siteimprove
Siteimprove empowers marketing teams to optimize their content for accessibility, user experience, and marketing performance, so they can expand their brand's reach, exceed their marketing goals, and work towards a future with purpose.
Siteimprove instills confidence in marketing teams by setting them up for success throughout their workflow, automating time-consuming tasks, and providing a single place where teams can look at the same data and collaborate. That allows marketing teams to trust their work, trust each other, and prioritize the work that makes the biggest impact.
Over 7,000 companies use Siteimprove to optimize their content for every outcome—and the experts have taken notice. Forrester Consulting found that our customers get 275% ROI when using Siteimprove and we’re regularly recognized as a G2 leader across the board.
TRACK
PPC
Revisiting campaign organization: A roundtable discussion
Revisiting campaign organization: A roundtable discussion
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Duane Brown
CEO, Take Some Risk Inc.
Aaron Levy
VP of Paid Search, Tinuiti
Melissa Mackey
Associate Director, Paid Search, MerkleB2B
Moderator:
Brad Geddes, Co-Founder, Adalysis
Speaker
Duane Brown
CEO, Take Some Risk Inc.
Duane Brown has been called an international man of mystery and digital nomad by friends. He has lived in 6 cities across 3 continents and visited 40 countries around the world. Over the last 5 years Duane has had the opportunity to work with brands including ASOS, Birdies, Pela Case, Jack Wills, Rose & Rex and FTD/ProFlowers. He now lives in Canada helping ecommerce and DTC brands grow through PPC marketing, data, and CRO.
Speaker
Aaron Levy
VP of Paid Search, Tinuiti
Aaron Levy has been in the industry for 15+ years, leading paid media campaigns with clients ranging from Fortune 50s to startups and local businesses. He leads the 100+ person enterprise SEM team at Tinuiti, a full-service digital agency with offices across the US. Aaron's role is to help his team build strategies for some of the most recognizable brands in the world. Aaron "focuses" on the years ahead while his team works days and weeks ahead looking years ahead, making sure that clients are set up for the long term. Aaron's a frequent industry speaker and instructor at Drexel and University of Vermont, working to grow the next generation of great marketers. In his free time, he's either on the golf course, the hockey rink or in a kitchen (hopefully his own).
Speaker
Melissa Mackey
Associate Director, Paid Search, MerkleB2B
Melissa Mackey is Associate Director of Paid Search at MerkleB2B. A veteran PPC marketer, she helps clients achieve maximum ROI from paid search. Mackey contributes regularly to several industry publications, including Search Engine Land, Search Engine Journal, MediaPost, and AdWeek, writing on PPC strategy. Mackey has spoken at industry conferences such as SMX Advanced, SMX Create and HeroConf.
Throughout her career, her achievements include overseeing strategy development and implementation of paid search and paid social campaigns for all types of advertisers, as well as execution and analysis of ad copy and landing page strategy.
Mackey holds a Dual BA from Michigan State University, and a Masters of Management from Aquinas College. She lives in East Lansing, Michigan with her husband and the empty bedrooms of her two grown-and-flown children.
Moderator
Brad Geddes
Co-Founder, Adalysis
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, a PPC recommendation engine. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program. Brad has worked with many of the world's leading companies in managing and perfecting their PPC management and workflows. One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate marketers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
Revisiting campaign organization: A roundtable discussion
Session Overview
Still have to register? Get started here.
Over the past few years, match types have changed, smart bidding has become a little more intelligent, and new campaign types have been introduced. These changes once again have advertisers reconsidering their account structures.
Join Brad Geddes, Co-Founder of Adalysis, for an open discussion with experts on how and why they are organizing campaigns in light of all these changes.
After this session, you will be able to:
- Evaluate your account structure
- Know if you need to change your campaign organization
- Choose a structure that benefits your account's goals
If your calendar provider is not listed,
please add the session details manually.
Speakers
Duane Brown
CEO, Take Some Risk Inc. @DuaneBrown
Aaron Levy
VP of Paid Search, Tinuiti @bigalittlea
Melissa Mackey
Associate Director, Paid Search, MerkleB2B @beyondthepaid
Moderator
Brad Geddes
Co-Founder, Adalysis @bgTheory
Overtime live Q&A - Revisiting campaign organization: A roundtable discussion
Overtime live Q&A - Revisiting campaign organization: A roundtable discussion
If your calendar provider is not listed,
please add the session details manually.
Duane Brown
CEO, Take Some Risk Inc.
Aaron Levy
VP of Paid Search, Tinuiti
Melissa Mackey
Associate Director, Paid Search, MerkleB2B
Moderator:
Brad Geddes, Co-Founder, Adalysis
Speaker
Duane Brown
CEO, Take Some Risk Inc.
Duane Brown has been called an international man of mystery and digital nomad by friends. He has lived in 6 cities across 3 continents and visited 40 countries around the world. Over the last 5 years Duane has had the opportunity to work with brands including ASOS, Birdies, Pela Case, Jack Wills, Rose & Rex and FTD/ProFlowers. He now lives in Canada helping ecommerce and DTC brands grow through PPC marketing, data, and CRO.
Speaker
Aaron Levy
VP of Paid Search, Tinuiti
Aaron Levy has been in the industry for 15+ years, leading paid media campaigns with clients ranging from Fortune 50s to startups and local businesses. He leads the 100+ person enterprise SEM team at Tinuiti, a full-service digital agency with offices across the US. Aaron's role is to help his team build strategies for some of the most recognizable brands in the world. Aaron "focuses" on the years ahead while his team works days and weeks ahead looking years ahead, making sure that clients are set up for the long term. Aaron's a frequent industry speaker and instructor at Drexel and University of Vermont, working to grow the next generation of great marketers. In his free time, he's either on the golf course, the hockey rink or in a kitchen (hopefully his own).
Speaker
Melissa Mackey
Associate Director, Paid Search, MerkleB2B
Melissa Mackey is Associate Director of Paid Search at MerkleB2B. A veteran PPC marketer, she helps clients achieve maximum ROI from paid search. Mackey contributes regularly to several industry publications, including Search Engine Land, Search Engine Journal, MediaPost, and AdWeek, writing on PPC strategy. Mackey has spoken at industry conferences such as SMX Advanced, SMX Create and HeroConf.
Throughout her career, her achievements include overseeing strategy development and implementation of paid search and paid social campaigns for all types of advertisers, as well as execution and analysis of ad copy and landing page strategy.
Mackey holds a Dual BA from Michigan State University, and a Masters of Management from Aquinas College. She lives in East Lansing, Michigan with her husband and the empty bedrooms of her two grown-and-flown children.
Moderator
Brad Geddes
Co-Founder, Adalysis
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, a PPC recommendation engine. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program. Brad has worked with many of the world's leading companies in managing and perfecting their PPC management and workflows. One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate marketers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
Overtime live Q&A - Revisiting campaign organization: A roundtable discussion
Session Overview
Still have to register? Get started here.
The learning isn’t over when the presentation ends! Stick around for Overtime -- live, interactive Q&A with our subject matter experts.
Don’t miss this exclusive opportunity to get your specific questions answered in real-time, dig deeper into the material presented, and hear what your SMX community has to say.
If your calendar provider is not listed,
please add the session details manually.
Speakers
Duane Brown
CEO, Take Some Risk Inc. @DuaneBrown
Aaron Levy
VP of Paid Search, Tinuiti @bigalittlea
Melissa Mackey
Associate Director, Paid Search, MerkleB2B @beyondthepaid
Moderator
Brad Geddes
Co-Founder, Adalysis @bgTheory
TRACK
Solutions Two
A fireside chat with Microsoft Advertising
A fireside chat with Microsoft Advertising
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please add the session details manually.
John Cosley
Senior Director Marketing Communications, Microsoft Advertising
Henry Powderly
Vice President, Content, Third Door Media
Speaker
John Cosley
Senior Director Marketing Communications, Microsoft Advertising
John Cosley is an experienced global leader of strategy and brand marketing with 18+ years in the technology, advertising, and entertainment industries and a passion for using storytelling to drive business impact. He is skilled in Brand Management, Digital Strategy, Integrated Marketing, Media and Advertising, Acquisitions, Public Relations and Communications, Strategic Partnerships and Organizational Development. John is a trusted thought partner and versatile problem-solver who consistently delivers top results by leveraging critical thinking, a growth mindset and effective communication to envision and ensure the success of strategic plans.
Speaker
Henry Powderly
Vice President, Content, Third Door Media
Henry Powderly was vice president of content for Third Door Media, publishers of Search Engine Land and MarTech. With more than a decade in editorial leadership positions, he was responsible for content strategy and event programming for the organization.
A fireside chat with Microsoft Advertising
Session Overview
Still have to register? Get started here.
Sit in on a virtual fireside chat between John Cosley, Senior Director of Marketing Communications at Microsoft Advertising, and Search Engine Land's Henry Powderly, Vice President of Content. Together, they'll discuss:
- The rise of a new buyer persona: The workday consumer
- Tips for evolving your organization’s data privacy maturity
- The missing middle: Targeting all points of the buyer journey
You'll also hear some exclusive new Microsoft Advertising feature and product updates. Don't miss out!
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please add the session details manually.
Speakers
John Cosley
Senior Director Marketing Communications, Microsoft Advertising @MSFTAdvertising
Henry Powderly
Vice President, Content, Third Door Media @HenryPowderly
Sponsored by: Microsoft
Represent your brand at its best with advertising solutions guided by an uncompromising respect for privacy, brand safety, and data security. Microsoft Advertising provides intelligent solutions that empower you to deliver engaging, personalized experiences to over a half a billion people worldwide. Bing powers billions of searches monthly on the Microsoft Search Network, including Verizon Media properties (AOL, Yahoo), platforms like Amazon and Apple, and on Microsoft services like Windows, Office and Microsoft Edge. Extend your reach and campaign performance with Microsoft Audience Network, high-quality native placements across devices on premium sites like MSN, Outlook.com, Microsoft Edge, and select publisher partner properties. Only Microsoft Advertising offers LinkedIn Profile targeting on search and native to help you find highly relevant audiences based on their company, job function and industry. With Microsoft Advertising, gain access to in-depth insights, intelligent advertising tools that use AI to improve campaign performance and audience targeting solutions to create more personalized advertising experiences. Microsoft Advertising. Intelligent connections.
Break
Sessions
TRACK
SEO
Getting the most out of the Google Search Console API
Getting the most out of the Google Search Console API
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please add the session details manually.
Eric Wu
VP of Product Growth, Honey, a PayPal Company
Speaker
Eric Wu
VP of Product Growth, Honey, a PayPal Company
Eric Wu is the VP of Product Growth at Honey Science, part of the PayPal family.
As a Product Manager and Marketing Technologist, he has made a career of connecting millions with large brands while at Edmunds, AT&T, SpinMedia, Demand Media, and REALTOR.
Since 2000, Eric has worked at scale across a variety of industries for some of the internets most popular brands including Uber, Pinterest, Trip Advisor, Rent.com, Dollar Shave Club, and SPIN.com.
In addition to assisting large brands, Eric is also an angel investor, advisor and start-up mentor for UCLA's accelerator program and Mucker Capital accelerator classes. He coaches entrepreneurs on how to best leverage analytics, technology, and growth strategies to jump start their companies.
He holds a Bachelors of Science degree in Cognitive Science & Human Computer Interaction (HCI) from UC San Diego.
Getting the most out of the Google Search Console API
Session Overview
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Google Search Console is an amazing tool that provides invaluable search data by real users directly from Google. While the charts and tables are friendly to work with, a large part of the data is not accessible from the UI. The only way to get to this hidden data is to use the API and extract all that valuable search data that is available to you... if you know how.
Join Eric Wu, VP of Product Growth at Honey, a PayPal Company, to find out!
After this session, you’ll be able to:
- Extract the maximum amount of data from the GSC API
- Utilize the GSC API in your SEO process with Spreadsheets, Data Studio, or Python
- Learn how to use regular expressions (regEx) to filter difficult URLs
If your calendar provider is not listed,
please add the session details manually.
Speakers
Eric Wu
VP of Product Growth, Honey, a PayPal Company @eywu
Overtime live Q&A - Getting the most out of the Google Search Console API
Overtime live Q&A - Getting the most out of the Google Search Console API
If your calendar provider is not listed,
please add the session details manually.
Eric Wu
VP of Product Growth, Honey, a PayPal Company
Moderator:
Barry Schwartz, SEO Editor, Search Engine Land
Speaker
Eric Wu
VP of Product Growth, Honey, a PayPal Company
Eric Wu is the VP of Product Growth at Honey Science, part of the PayPal family.
As a Product Manager and Marketing Technologist, he has made a career of connecting millions with large brands while at Edmunds, AT&T, SpinMedia, Demand Media, and REALTOR.
Since 2000, Eric has worked at scale across a variety of industries for some of the internets most popular brands including Uber, Pinterest, Trip Advisor, Rent.com, Dollar Shave Club, and SPIN.com.
In addition to assisting large brands, Eric is also an angel investor, advisor and start-up mentor for UCLA's accelerator program and Mucker Capital accelerator classes. He coaches entrepreneurs on how to best leverage analytics, technology, and growth strategies to jump start their companies.
He holds a Bachelors of Science degree in Cognitive Science & Human Computer Interaction (HCI) from UC San Diego.
Moderator
Barry Schwartz
SEO Editor, Search Engine Land
Barry Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. RustyBrick sells custom web software including advanced e-commerce, custom content management systems, social networking sites, CRM applications, custom web-based business software, iPhone applications and much more.
Barry Schwartz is the founder of the Search Engine Roundtable and has covered search for over 16 years. Barry is also the News Editor at Search Engine Land. Barry hosts the Search Marketing Expo in Israel and is a speaker, moderator and coordinator at many search marketing conferences, including Search Marketing Expo, Search Engine Strategies, La Red Innova Madrid, Spain, PubCon and many other marketing and technology events.
Barry is always at the forefront of the latest news and trends in search. He was also the former News Editor at Search Engine Watch and is a moderator at several search marketing forums. Barry has and currently provided an advisory role for Google, Yahoo! Search, Microsoft's Bing, and several other Internet companies and many startups. In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land and in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here. Please also see my writer disclosures and disclaimers page. Barry graduated from the City University of New York (Baruch College) in 2002, with Summa Cum Laude honors. Schwartz received several honors while in university, including Beta Gamma Sigma and the Golden Key International Honor Society.
He, his wife and children live in the New York area. Barry is often quoted and interviewed in publications such as Forbes, Reuters, Wall Street Journal, New York Times, Bloomberg, USA Today BusinessWeek, News.com, Publish and many more. He has appeared on primetime TV, specifically NBC Nightly News with Brian Williams to talk about Google Instant and on CBS Sunday Morning with Charles Osgood in regards to mobile apps. Barry has also made multiple appearances on the TWiT network shows This Week in Google and Tech News Today. He has over a decade of hands-on experience in web strategy, marketing and business optimization.
Overtime live Q&A - Getting the most out of the Google Search Console API
Session Overview
Still have to register? Get started here.
The learning isn’t over when the presentation ends! Stick around for Overtime -- live, interactive Q&A with our subject matter experts.
Don’t miss this exclusive opportunity to get your specific questions answered in real-time, dig deeper into the material presented, and hear what your SMX community has to say.
If your calendar provider is not listed,
please add the session details manually.
Speakers
Eric Wu
VP of Product Growth, Honey, a PayPal Company @eywu
Moderator
Barry Schwartz
SEO Editor, Search Engine Land @rustybrick
TRACK
Solutions One
Search advertising in a Web3 world
Search advertising in a Web3 world
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please add the session details manually.
Cecil Odom
Ads Product Manager, Brave
Speaker
Cecil Odom
Ads Product Manager, Brave
Product development professional with two decades of experience conceptualizing and launching software and hardware products into the market. Highly skilled at directing cross-functional teams and vendors through the full product development lifecycle, with equal talent for leading the creative/concept design process and managing engineering execution. Developing smart, compelling, and memorable products from a perspective of user experience is my passion.
Search advertising in a Web3 world
Session Overview
Still have to register? Get started here.
As advertisers face a new phase of the internet with less user tracking, Brave Software is paving a new way to engage search users while protecting their privacy.
Join Cecil Odom, Ads Product Manager at Brave, as he talks about building search ad products that are user-centric and give users more control over their internet search experience.
After this session, you'll be able to:
- Explain why it matters to transition into privacy-centric advertising
- Understand what Web3 is and how it will impact search advertising
- See great SEM results without relying on traditional privacy-invading tracking
If your calendar provider is not listed,
please add the session details manually.
Speakers
Cecil Odom
Ads Product Manager, Brave @Cecodo
Sponsored by: Brave Software, Inc.
The internet is a sea of ads, hackers, and echo chambers. Big Tech makes huge profits off our data, and tells us what’s true and what’s not. Brave is fighting back.
Brave is on a mission to protect your privacy online. We make a suite of internet privacy tools—including our browser and search engine—that shield you from the ads, trackers, and other creepy stuff trying to follow you across the web.
50 million people have already switched to Brave for a faster, more private web. Hundreds of thousands more sign up every day. It only takes 60 seconds to switch.
TRACK
PPC
Leveraging automated bidding for maximum PPC performance
Leveraging automated bidding for maximum PPC performance
If your calendar provider is not listed,
please add the session details manually.
Menachem Ani
Founder, JXT Group
Speaker
Menachem Ani
Founder, JXT Group
Menachem Ani is a digital advertising expert with over a decade of success developing high-impact marketing strategies for online retailers and lead-generation clients.
Leveraging automated bidding for maximum PPC performance
Session Overview
Still have to register? Get started here.
From Performance Max campaigns to Smart Bidding, there are pros and cons to automating campaigns... and it all varies based on your goals and outcomes.
Join Menachem Ani, Founder of JXT Group, for an in-depth look into how these automated campaign types can be leveraged and how you should think about testing each to garner maximum results.
After this session, you’ll be able to:
- Structure your Performance Max campaigns for maximum success
- Create high-performance Asset Groups
- Understand performance reporting capabilities and limitations
If your calendar provider is not listed,
please add the session details manually.
Speakers
Menachem Ani
Founder, JXT Group @MenachemAni
Overtime live Q&A - Leveraging automated bidding for maximum PPC performance
Overtime live Q&A - Leveraging automated bidding for maximum PPC performance
If your calendar provider is not listed,
please add the session details manually.
Menachem Ani
Founder, JXT Group
Moderator:
Greg Finn, CMO, Cypress North
Speaker
Menachem Ani
Founder, JXT Group
Menachem Ani is a digital advertising expert with over a decade of success developing high-impact marketing strategies for online retailers and lead-generation clients.
Moderator
Greg Finn
CMO, Cypress North
Greg Finn is a performance-based marketer who manages global paid spend as a Google Partner. In the past, he has contributed more than 700 articles to Third Door Media. He is also on Search Engine Journal's weekly News Podcast: Marketing O'Clock.
Overtime live Q&A - Leveraging automated bidding for maximum PPC performance
Session Overview
Still have to register? Get started here.
The learning isn’t over when the presentation ends! Stick around for Overtime -- live, interactive Q&A with our subject matter experts.
Don’t miss this exclusive opportunity to get your specific questions answered in real-time, dig deeper into the material presented, and hear what your SMX community has to say.
If your calendar provider is not listed,
please add the session details manually.
Speakers
Menachem Ani
Founder, JXT Group @MenachemAni
Moderator
Greg Finn
CMO, Cypress North @gregfinn
TRACK
Solutions Two
Search marketer's guide to Connected TV: Best practices for making the jump
Search marketer's guide to Connected TV: Best practices for making the jump
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please add the session details manually.
Hooman Javidan-Nejad
Director of Performance Marketing, MNTN
Speaker
Hooman Javidan-Nejad
Director of Performance Marketing, MNTN
Hooman Javidan-Nejad leads all demand generation and performance marketing efforts at MNTN. Previously, Hooman served as director of international business development at GIG working directly with the CEO of the group on global expansion strategies. Prior to GIG, Hooman oversaw business strategy development and execution for multiple financial services and technology companies.
Search marketer's guide to Connected TV: Best practices for making the jump
Session Overview
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B2B businesses have long shied away from the TV screen. Lack of video creative and imprecise targeting historically meant that other channels, like paid search, were a better use of a limited ad budget. With the growth of connected TV (CTV), and its ability to accurately target and measure performance, the largest screen in the house is now available to B2B businesses. And the great news is as a paid search expert, you already have the tools to make your B2B brand’s jump to CTV a successful one.
Join Hooman Javidan-Nejad, Director of Performance Marketing at MNTN, as he outlines tried-and-true best practices to bring to the TV screen.
After this session, you'll be able to:
- Optimize your budget to start on CTV, even if you don’t have video creative
- Apply proven tips from the MNTN team's experience
- Make a successful jump into connected TV marketing
If your calendar provider is not listed,
please add the session details manually.
Speakers
Hooman Javidan-Nejad
Director of Performance Marketing, MNTN @weareMNTN
Sponsored by: MNTN
MNTN builds advertising software for brands to drive measurable conversions, revenue, site visits and more through the power of television. MNTN Performance TV is the world’s first and only Connected TV advertising platform optimized for direct-response marketing goals. It redefines what advertisers can do with television, giving them the power to tie performance directly to their TV campaigns.
Television is the most powerful ad medium in the world. We believe that it belongs right alongside paid search and social in advertisers’ direct-response marketing strategies. That’s why we applied our years of experience building performance marketing software to create an ad platform that combines the precision of digital with the impact of television. MNTN Performance TV offers a suite of targeting, measurement, and automated optimization technology designed to deliver the results marketers expect from their performance channels. Our mission isn’t just to ensure your TV campaigns hit your goals, it’s to leave a lasting impact that helps you drive business for years to come.
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Sessions
TRACK
SEO
Quantifying the value of SEO
Quantifying the value of SEO
If your calendar provider is not listed,
please add the session details manually.
Jessica Bowman
Enterprise SEO Consultant & Author of Executive SEO Playbook, SEOinhouse.com
Avinash Conda
Director, Organic Growth, Williams Sonoma Inc
Speaker
Jessica Bowman
Enterprise SEO Consultant & Author of Executive SEO Playbook, SEOinhouse.com
Enterprise SEO in-house has been putting food on Jessica Bowman's table since 2002. She's the trusted advisor for some of the biggest brands in the world and quickly mobilizes teams company-wide to start taking action on SEO within days from developers to product managers to merchandisers. Jessica created the only online, enterprise-level company-wide SEO training uniquely designed for large corporations to mobilize an SEO army across all roles, company-wide. Jessica founded SEOinhouse.com, a consultancy focused on doing SEO in-house and she literally wrote the playbook on doing SEO at a large company.
Speaker
Avinash Conda
Director, Organic Growth, Williams Sonoma Inc
Avinash Conda is an accomplished digital marketing professional that has over a decade of experience specializing in Organic Growth for large ecommerce retailers.
Quantifying the value of SEO
Session Overview
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Estimating the potential lift in SEO traffic and revenue in order to get tickets prioritized is tough for even experienced SEOs.
Join SEO experts Jessica Bowman and Avinash Conda to learn a simple framework (and Excel template) to get you started on calculating potential SEO lift (or loss), ticket-by-ticket.
After this session, you'll be able to:
- Use a clear method for calculating potential lift in click-through rates and revenue that can be articulated and presented to decision makers
- Identify the exact data needed to estimate lift
- Set up your Excel spreadsheet for calculating lift potential for any given ticket and for annual forecasting
- Adjust and customize the framework based on your data and SEO changes
If your calendar provider is not listed,
please add the session details manually.
Speakers
Jessica Bowman
Enterprise SEO Consultant & Author of Executive SEO Playbook, SEOinhouse.com @jessicabowman
Avinash Conda
Director, Organic Growth, Williams Sonoma Inc @avinashconda
Overtime live Q&A - Quantifying the value of SEO
Overtime live Q&A - Quantifying the value of SEO
If your calendar provider is not listed,
please add the session details manually.
Avinash Conda
Director, Organic Growth, Williams Sonoma Inc
Moderator:
Jessica Bowman, Enterprise SEO Consultant & Author of Executive SEO Playbook, SEOinhouse.com
Speaker
Avinash Conda
Director, Organic Growth, Williams Sonoma Inc
Avinash Conda is an accomplished digital marketing professional that has over a decade of experience specializing in Organic Growth for large ecommerce retailers.
Moderator
Jessica Bowman
Enterprise SEO Consultant & Author of Executive SEO Playbook, SEOinhouse.com
Enterprise SEO in-house has been putting food on Jessica Bowman's table since 2002. She's the trusted advisor for some of the biggest brands in the world and quickly mobilizes teams company-wide to start taking action on SEO within days from developers to product managers to merchandisers. Jessica created the only online, enterprise-level company-wide SEO training uniquely designed for large corporations to mobilize an SEO army across all roles, company-wide. Jessica founded SEOinhouse.com, a consultancy focused on doing SEO in-house and she literally wrote the playbook on doing SEO at a large company.
Overtime live Q&A - Quantifying the value of SEO
Session Overview
Still have to register? Get started here.
The learning isn’t over when the presentation ends! Stick around for Overtime -- live, interactive Q&A with our subject matter experts.
Don’t miss this exclusive opportunity to get your specific questions answered in real-time, dig deeper into the material presented, and hear what your SMX community has to say.
If your calendar provider is not listed,
please add the session details manually.
Speakers
Avinash Conda
Director, Organic Growth, Williams Sonoma Inc @avinashconda
Moderator
Jessica Bowman
Enterprise SEO Consultant & Author of Executive SEO Playbook, SEOinhouse.com @jessicabowman
TRACK
Solutions One
Achieving search campaign excellence through workflow visibility solutions
Achieving search campaign excellence through workflow visibility solutions
If your calendar provider is not listed,
please add the session details manually.
Nadiia Sharipova
Head of Performance Marketing, Wrike
Speaker
Nadiia Sharipova
Head of Performance Marketing, Wrike
Nadiia Sharipova is the Head of Performance Marketing at Wrike. Nadiia has more than ten years of experience running and scaling paid acquisition, driving ROI, and improving marketing team processes. She began as an SEM specialist and is now responsible for the international team that delivers the constant growth of Wrike user acquisition worldwide.
Achieving search campaign excellence through workflow visibility solutions
Session Overview
Still have to register? Get started here.
As search marketing and optimization campaigns grow ever more complex and ambitious, it can be easy to lose visibility over what needs to be done and how those campaigns are performing. This can lead to subpar results and a lack of understanding on how to improve your next campaigns.
Join Nadiia Sharipova from Wrike, now part of Citrix, to explore what better visibility and workflow means for your search engine initiatives, how companies like Hootsuite optimized their workflows to reduce complexity and the essential tools and strategies you need to do your best work.
After this session, you'll be able to:
- Identify pitfalls negatively impacting your search campaigns
- Discover solutions for establishing better visibility over assets and results
- Streamline SEM/PPC campaign workflows and optimize collaboration
If your calendar provider is not listed,
please add the session details manually.
Speakers
Nadiia Sharipova
Head of Performance Marketing, Wrike @wrike
Sponsored by: Wrike
Wrike, the world’s most versatile collaborative work management solution, has transformed the way marketing teams work together. Bringing everyone into a single digital workspace makes it easy to monitor progress, identify dependencies, and keep collaboration and projects on track. With Wrike, marketers can increase agility and velocity by automating workflows to achieve aggressive growth goals. Create and launch complex, integrated campaigns at scale across multiple channels and geographies knowing you’re maintaining visual brand consistency and quality. Improve external and internal customer experience no matter how complex your campaigns are or how many marketing channels you’re operating. Wrike accelerates creative production, increases on-time delivery, and makes maintaining brand consistency easier.
TRACK
PPC
The big change: Finding success with an audience-first strategy in Google Ads
The big change: Finding success with an audience-first strategy in Google Ads
If your calendar provider is not listed,
please add the session details manually.
Amy Hebdon
Founder & CEO, Paid Search Magic
Speaker
Amy Hebdon
Founder & CEO, Paid Search Magic
Amy Hebdon is the founder of Google Partner agency Paid Search Magic, and is a top Google Ads conversion expert & paid search coach with 18+ years of hands-on experience. She was named as one of 2020's Top 25 Most Influential PPC Experts by PPC Hero, and her PPC marketing experience and insights make her a welcomed contributor to Search Engine Land, Search Engine Journal, PPC Hero, CXL, Copyhackers, Supermetrics and Unbounce. She co-hosts the free Facebook group Google Ads for Savvy Digital Marketers.
The big change: Finding success with an audience-first strategy in Google Ads
Session Overview
Still have to register? Get started here.
How do you drive paid search results when you no longer control the settings that made your ads succeed in the first place? As hope of staying contextually relevant disappears in the rearview mirror, there’s a new opportunity on the horizon: audience-first targeting.
Join Amy Hebdon, Founder and CEO of Paid Search Magic, as she shows you how to perfect this strategy and narrow your reach to effectively attract your target market.
After this session, you’ll be able to:
- Develop an audience-first strategy
- Create and segment high-intent custom audiences
- Build and optimize audience-specific ads and landing pages
If your calendar provider is not listed,
please add the session details manually.
Speakers
Amy Hebdon
Founder & CEO, Paid Search Magic @amyppc
Overtime live Q&A - The big change: Finding success with an audience-first strategy in Google Ads
Overtime live Q&A - The big change: Finding success with an audience-first strategy in Google Ads
If your calendar provider is not listed,
please add the session details manually.
Amy Hebdon
Founder & CEO, Paid Search Magic
Moderator:
Brad Geddes, Co-Founder, Adalysis
Speaker
Amy Hebdon
Founder & CEO, Paid Search Magic
Amy Hebdon is the founder of Google Partner agency Paid Search Magic, and is a top Google Ads conversion expert & paid search coach with 18+ years of hands-on experience. She was named as one of 2020's Top 25 Most Influential PPC Experts by PPC Hero, and her PPC marketing experience and insights make her a welcomed contributor to Search Engine Land, Search Engine Journal, PPC Hero, CXL, Copyhackers, Supermetrics and Unbounce. She co-hosts the free Facebook group Google Ads for Savvy Digital Marketers.
Moderator
Brad Geddes
Co-Founder, Adalysis
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, a PPC recommendation engine. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program. Brad has worked with many of the world's leading companies in managing and perfecting their PPC management and workflows. One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate marketers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
Overtime live Q&A - The big change: Finding success with an audience-first strategy in Google Ads
Session Overview
Still have to register? Get started here.
The learning isn’t over when the presentation ends! Stick around for Overtime -- live, interactive Q&A with our subject matter experts.
Don’t miss this exclusive opportunity to get your specific questions answered in real-time, dig deeper into the material presented, and hear what your SMX community has to say.
If your calendar provider is not listed,
please add the session details manually.
TRACK
Solutions Two
3 ways to dominate with Google Auction Insights and search intelligence
3 ways to dominate with Google Auction Insights and search intelligence
If your calendar provider is not listed,
please add the session details manually.
Ashley Fletcher
VP of Marketing, Adthena
Speaker
Ashley Fletcher
VP of Marketing, Adthena
As VP of Marketing, Ashley Fletcher is responsible for continually expanding the global audience and market for Adthena’s groundbreaking search intelligence solutions. He joined Adthena from Criteo, where he led the product marketing team launching its Predictive Search product, an automated performance solution for Google Shopping in the US and EMEA. Prior to Criteo, he headed up marketing for finance and insurance comparison products across global markets at Google. In his 5 years at Google Ashley also working for the broader Search Ads Team, including Google Shopping, and Google Express products. Ashley’s career began on the agency side at Coast Digital, and he holds an MSc in Global Marketing and attended Wharton's Mini-MBA Program for Executives.
3 ways to dominate with Google Auction Insights and search intelligence
Session Overview
Still have to register? Get started here.
Auction Insights is a powerful tool we’ve all come to use for understanding campaign performance against competitors. Search intelligence adds another layer of granularity to ensure you’re one step ahead of your competition.
Join Ashley Fletcher, VP of Marketing at Adthena, to explore three easy search intelligence tactics that will help you dominate your competitive landscape along with use-cases from L’Oreal and Avanti West Coast trains.
After this session, you'll be able to:
- Save time with competitive monitoring
- Track performance over time
- See your competitor’s spend and ad copy
If your calendar provider is not listed,
please add the session details manually.
Speakers
Ashley Fletcher
VP of Marketing, Adthena @ashleyjfletcher
Sponsored by: Adthena
Founded in 2012, Adthena is the market-leading intelligence platform for paid search advertising. Our unique combination of patented, AI-driven technology and world-class industry expertise help businesses across the globe drive more value from their PPC budgets.
We give our customers a clear view of the competitive landscape, so they can set their paid search strategies for success. Our solutions are powered by our market-leading technology: Whole Market View creates a unique market map of a client’s entire search landscape, and Smart Monitor automatically detects threats and opportunities every day.
Backed by Updata Partners, Adthena works with 250+ clients across a wide range of industries including finance, retail, gaming, automotive and technology. Brand customers include Bupa, Citibank, L’Oreal, M&S, Nespresso, Qantas, Volkswagen, and Volvo. Agency customers include Dentsu, GroupM, and OMD.
Adthena holds several leading industry awards, including the Global and European Search Award for Innovation in Local Search in 2021, Drum Search Award USA, the Search Engine Land Award, and was shortlisted for the US Search Awards in 2021. For more information please visit: adthena.com.
Overtime live Q&A - 3 ways to dominate with Google Auction Insights and search intelligence
Overtime live Q&A - 3 ways to dominate with Google Auction Insights and search intelligence
If your calendar provider is not listed,
please add the session details manually.
Sean O'Connor
Senior Customer Success Manager, Adthena
Moderator:
Carolyn Goldfarb, Director of Sales, Third Door Media
Speaker
Sean O'Connor
Senior Customer Success Manager, Adthena
Sean O'Connor is an experienced Search Marketing Specialist with a demonstrated history of working in the internet industry. Skilled in Search Engine Optimization (SEO), Customer Relationship Management (CRM), Comparison Shopping Engines, Management, and Online Business Management. Strong marketing professional with a BA focused in English; Irish poetry, modern literature, and creative writing from The University of Texas at Austin.
Moderator
Carolyn Goldfarb
Director of Sales, Third Door Media
Carolyn is the Director of Sales at Third Door Media. She works with companies and agencies to develop innovative brand and lead generation programs that reach highly targeted audiences.
Third Door Media publishes leading marketing web sites, produces targeted conferences, develops custom content and executes lead generation programs for our partners under five brands: MarTech, Marketing Land,Search Engine Land, Search Marketing Expo, and Digital Marketing Depot. Over 1.4 million unique marketers actively engage with us.
Overtime live Q&A - 3 ways to dominate with Google Auction Insights and search intelligence
Session Overview
Still have to register? Get started here.
The learning isn’t over when the presentation ends! Stick around for Overtime -- live, interactive Q&A with our subject matter experts.
Don’t miss this exclusive opportunity to get your specific questions answered in real-time, dig deeper into the material presented, and hear what your SMX community has to say.
If your calendar provider is not listed,
please add the session details manually.
Speakers
Sean O'Connor
Senior Customer Success Manager, Adthena @SeantheOC
Moderator
Carolyn Goldfarb
Director of Sales, Third Door Media @goldfarbcarolyn
Sponsored by: Adthena
Founded in 2012, Adthena is the market-leading intelligence platform for paid search advertising. Our unique combination of patented, AI-driven technology and world-class industry expertise help businesses across the globe drive more value from their PPC budgets.
We give our customers a clear view of the competitive landscape, so they can set their paid search strategies for success. Our solutions are powered by our market-leading technology: Whole Market View creates a unique market map of a client’s entire search landscape, and Smart Monitor automatically detects threats and opportunities every day.
Backed by Updata Partners, Adthena works with 250+ clients across a wide range of industries including finance, retail, gaming, automotive and technology. Brand customers include Bupa, Citibank, L’Oreal, M&S, Nespresso, Qantas, Volkswagen, and Volvo. Agency customers include Dentsu, GroupM, and OMD.
Adthena holds several leading industry awards, including the Global and European Search Award for Innovation in Local Search in 2021, Drum Search Award USA, the Search Engine Land Award, and was shortlisted for the US Search Awards in 2021. For more information please visit: adthena.com.
Break
Sessions
TRACK
SEO
Working in harmony: How unifying UX, SEO, and content drives the best results
Working in harmony: How unifying UX, SEO, and content drives the best results
If your calendar provider is not listed,
please add the session details manually.
Benu Aggarwal
President and Founder, Milestone, Inc.
Speaker
Benu Aggarwal
President and Founder, Milestone, Inc.
Benu Aggarwal, founder and president of Milestone Inc., is a highly recognized expert in digital marketing solutions, voice search, SEO, and local. Benu oversees product development, client services, technology, and strategic vision for the company. Under her leadership, the company has prospered as it launched a suite of SEO-first software products and thousands of websites of which dozens won design and technology awards. With her technical marketing experience, entrepreneurial spirit, and motivating attitude, Benu has the ability to translate technical ideas into tangible practice that drive results for customers.
Working in harmony: How unifying UX, SEO, and content drives the best results
Session Overview
Still have to register? Get started here.
In an entity-first world, user experience (UX), SEO, and content each have a key role to play. But it's in unifying these three connected elements that the best results can be achieved.
Join Benu Aggarwal, Founder and President of Milestone Inc., as she discusses the five critical ingredients needed to develop a robust UX/SEO/Content scorecard. You'll also see a real-life example of the measurable impact this approach had on a Fortune 500 brand, and walk away with an easy-to-use digital scorecard you can leverage back at the office.
After this session, you'll be able to:
- Improve conversions in your ongoing digital initiatives
- Future-proof digital assets for discovery and optimal user experience
- Implement the illustrated step-by-step process of prioritization, alignment, and deployment
- Convince top executives why it's essential to work cross-functionally by defining and delivering on success KPIs
If your calendar provider is not listed,
please add the session details manually.
Speakers
Benu Aggarwal
President and Founder, Milestone, Inc. @benuaggarwal
Overtime live Q&A - Working in harmony: How unifying UX, SEO, and content drives the best results
Overtime live Q&A - Working in harmony: How unifying UX, SEO, and content drives the best results
If your calendar provider is not listed,
please add the session details manually.
Benu Aggarwal
President and Founder, Milestone, Inc.
Moderator:
Danny Goodwin, Managing Editor, Search Engine Land & SMX
Speaker
Benu Aggarwal
President and Founder, Milestone, Inc.
Benu Aggarwal, founder and president of Milestone Inc., is a highly recognized expert in digital marketing solutions, voice search, SEO, and local. Benu oversees product development, client services, technology, and strategic vision for the company. Under her leadership, the company has prospered as it launched a suite of SEO-first software products and thousands of websites of which dozens won design and technology awards. With her technical marketing experience, entrepreneurial spirit, and motivating attitude, Benu has the ability to translate technical ideas into tangible practice that drive results for customers.
Moderator
Danny Goodwin
Managing Editor, Search Engine Land & SMX
Danny Goodwin is Managing Editor of Search Engine Land & SMX. In addition to writing daily about SEO, PPC, and more for Search Engine Land, Goodwin also manages Search Engine Land’s roster of subject-matter experts. He also helps program our conference series, SMX – Search Marketing Expo. Prior to joining Search Engine Land, Goodwin was Executive Editor at Search Engine Journal, where he led editorial initiatives for the brand. He also was an editor at Search Engine Watch. He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.
Overtime live Q&A - Working in harmony: How unifying UX, SEO, and content drives the best results
Session Overview
Still have to register? Get started here.
The learning isn’t over when the presentation ends! Stick around for Overtime -- live, interactive Q&A with our subject matter experts.
Don’t miss this exclusive opportunity to get your specific questions answered in real-time, dig deeper into the material presented, and hear what your SMX community has to say.
If your calendar provider is not listed,
please add the session details manually.
Speakers
Benu Aggarwal
President and Founder, Milestone, Inc. @benuaggarwal
Moderator
Danny Goodwin
Managing Editor, Search Engine Land & SMX @MrDannyGoodwin
TRACK
Solutions One
Google, cybersecurity, and you: Being security savvy as an SEO
Google, cybersecurity, and you: Being security savvy as an SEO
If your calendar provider is not listed,
please add the session details manually.
Chris Spann
Senior Technical SEO, Deepcrawl
Speaker
Chris Spann
Senior Technical SEO, Deepcrawl
Chris is a technical SEO with 13 years of experience, almost half of that focusing on web performance. He is a staunch dark mode user and a believer in building sites for users, not just bots.
Google, cybersecurity, and you: Being security savvy as an SEO
Session Overview
Still have to register? Get started here.
Our roles as SEOs are expanding. There is an increasing array of factors that impact search in 2022 -- including website security. The importance of website security for SEO is only likely to grow.
So, what can we do to help ensure the sites we work on are meeting high standards for website security? And how exactly does website security impact our larger search goals? Furthermore, what does this broadening purview into the wider DigitalOps space mean for SEO professionals? What website security knowledge should SEO teams be developing in 2022 and beyond?
Join Chris Spann, Senior Technical SEO at Deepcrawl, to learn all about the intersection of SEO and web security (and get actionable tips and best practices).
After this session, you'll be able to:
- Understand how website security impacts organic search and SEO
- Identify malicious activity and security risks on your website
- Explore often overlooked vulnerabilities such as robots.txt information
- Prepare for the changing role of the SEO, which may include more site security considerations in the future
If your calendar provider is not listed,
please add the session details manually.
Speakers
Chris Spann
Senior Technical SEO, Deepcrawl @DeepCrawl
Sponsored by: Lumar (formerly Deepcrawl)
Lumar (formerly Deepcrawl) is an enterprise-scale
website intelligence platform used by businesses
worldwide. Powered by the fastest website crawler
on the market, the platform helps businesses uncover
their websites’ full commercial potential with a
command center for monitoring and improving
websites’ technical health and search performance.
Lumar is used by some of the world’s best-known
brands, including teams at eBay, Microsoft, PayPal,
and Deloitte.
TRACK
PPC
Layer on the automation: How to combine automation options for PPC success
Layer on the automation: How to combine automation options for PPC success
If your calendar provider is not listed,
please add the session details manually.
Christine Zirnheld
Digital Marketing Manager, Cypress North
Speaker
Christine Zirnheld
Digital Marketing Manager, Cypress North
Christine Zirnheld (AKA Shep) is a Digital Marketing Manager at Cypress North. She specializes in advertising and Google Ads and was named to PPC hero's list of rising stars In 2021. Christine also hosts Marketing O'Clock, a weekly digital marketing news podcast, where she covers the latest PPC news and updates with plenty of rants, sass, and eye rolls.
Layer on the automation: How to combine automation options for PPC success
Session Overview
Still have to register? Get started here.
In a world of ever-growing machine learning and artificial intelligence, it's important to leverage the right automated features in Google Ads to properly control and steer your campaigns.
Join Christine Zirnheld, Digital Marketing Manager at Cypress North, as she dives deep into automated strategies related to audiences, keyword targeting, ad types, campaign types, bid strategies, and more. You'll walk away with the knowledge you need to get the most from automation within your paid search campaigns and beyond.
After this session, you'll be able to:
- Optimize conversion settings
- Leverage automation in targeting to find new customers
- Maintain control over automated ad types
- Use Performance Max and other automated campaign types
- Achieve performance goals with automated bidding
If your calendar provider is not listed,
please add the session details manually.
Speakers
Christine Zirnheld
Digital Marketing Manager, Cypress North @shepzirnheld
Overtime live Q&A - Layer on the automation: How to combine automation options for PPC success
Overtime live Q&A - Layer on the automation: How to combine automation options for PPC success
If your calendar provider is not listed,
please add the session details manually.
Christine Zirnheld
Digital Marketing Manager, Cypress North
Moderator:
Greg Finn, CMO, Cypress North
Speaker
Christine Zirnheld
Digital Marketing Manager, Cypress North
Christine Zirnheld (AKA Shep) is a Digital Marketing Manager at Cypress North. She specializes in advertising and Google Ads and was named to PPC hero's list of rising stars In 2021. Christine also hosts Marketing O'Clock, a weekly digital marketing news podcast, where she covers the latest PPC news and updates with plenty of rants, sass, and eye rolls.
Moderator
Greg Finn
CMO, Cypress North
Greg Finn is a performance-based marketer who manages global paid spend as a Google Partner. In the past, he has contributed more than 700 articles to Third Door Media. He is also on Search Engine Journal's weekly News Podcast: Marketing O'Clock.
Overtime live Q&A - Layer on the automation: How to combine automation options for PPC success
Session Overview
Still have to register? Get started here.
The learning isn’t over when the presentation ends! Stick around for Overtime -- live, interactive Q&A with our subject matter experts.
Don’t miss this exclusive opportunity to get your specific questions answered in real-time, dig deeper into the material presented, and hear what your SMX community has to say.
If your calendar provider is not listed,
please add the session details manually.
Speakers
Christine Zirnheld
Digital Marketing Manager, Cypress North @shepzirnheld
Moderator
Greg Finn
CMO, Cypress North @gregfinn
TRACK
Solutions Two
Common SEO mistakes that can damage your brand: What I learned from 237 SEO audits
Common SEO mistakes that can damage your brand: What I learned from 237 SEO audits
If your calendar provider is not listed,
please add the session details manually.
John Morabito
VP of SEO, Stella Rising
Speaker
John Morabito
VP of SEO, Stella Rising
Common SEO mistakes that can damage your brand: What I learned from 237 SEO audits
Session Overview
Still have to register? Get started here.
SEO mistakes can range from lacking metadata to pagination issues, crawl budget waste to indexing problems, and more -- and all of them can negatively impact your brand if you're not careful. On the flip side -- for many brands, SEO is a channel that grows exponentially; tackling these mistakes now will reap compounding benefits.
Join John Morabito, VP of SEO at Stella Rising, as he discusses frequent SEO mistakes and actionable recommendations to fix them for your brand -- all compiled from years of research.
After this session you’ll be able to:
- Understand common SEO errors and the damage they can cause
- Identify the most common mistakes, including JavaScript and indexing issues, pagination and technical problems, and more
- Follow the actionable takeaways to fix the common mistakes your brand may be making
If your calendar provider is not listed,
please add the session details manually.
Speakers
John Morabito
VP of SEO, Stella Rising @JohnMorabitoSEO
Sponsored by: Stella Rising
Stella Rising is the agency for rising stars. We’re the leading marketing and media agency for spirited, high-growth companies; we understand how to build foundationally strong and admired brands. We connect these brands with people who will love them—through creative communication, technology, media and human engagement. Our new name reflects our modern, human-centric approach to intelligent business.
Break
Sessions
TRACK
Solutions One
Going beyond 15%: The importance of accessibility in 2022
Going beyond 15%: The importance of accessibility in 2022
If your calendar provider is not listed,
please add the session details manually.
Diane Kulseth
Senior SEO Consultant and Trainer, Siteimprove
Speaker
Diane Kulseth
Senior SEO Consultant and Trainer, Siteimprove
Diane Kulseth is the Senior SEO Consultant and Trainer at Siteimprove, where she leads SEO education for the US team and works with customers and prospective customers in building a stronger SEO strategy. Prior to her current role, she served in Digital Strategy positions at the University of St. Thomas, the largest private college in Minnesota and local non-profit, CaringBridge.org. With over 10 years of cross-vertical experience, including Fortune 500 brands, e-Commerce, Healthcare, and Government, Diane enjoys digging into and solving complex digital marketing problems that customers face, enabling them to connect with qualified audiences and increase their brand reach. She is a frequent speaker on SEO & digital marketing with recent appearances at the Digital Summit and SMX Next.
Going beyond 15%: The importance of accessibility in 2022
Session Overview
Still have to register? Get started here.
An estimated 15% of the world's population has some form of permanent disability. Most organizations know that they should focus on web accessibility to improve the user experience not only for that 15%, but users in general... but many often fail to prioritize it. This leaves everyone, regardless of their abilities, in a rough spot.
Join Diane Kulseth, Senior Solution Expert at Siteimprove, to learn how you can make a business case for web accessibility -- and help your organization understand how it directly impacts site visitors every day.
After this session, you’ll be able to:
- Address and explain the importance of web accessibility to key stakeholders
- Make a personal connection with the need for accessible websites
- Identify three areas for immediate accessibility improvement
If your calendar provider is not listed,
please add the session details manually.
Speakers
Diane Kulseth
Senior SEO Consultant and Trainer, Siteimprove @dianekulseth
Sponsored by: Siteimprove
Siteimprove empowers marketing teams to optimize their content for accessibility, user experience, and marketing performance, so they can expand their brand's reach, exceed their marketing goals, and work towards a future with purpose.
Siteimprove instills confidence in marketing teams by setting them up for success throughout their workflow, automating time-consuming tasks, and providing a single place where teams can look at the same data and collaborate. That allows marketing teams to trust their work, trust each other, and prioritize the work that makes the biggest impact.
Over 7,000 companies use Siteimprove to optimize their content for every outcome—and the experts have taken notice. Forrester Consulting found that our customers get 275% ROI when using Siteimprove and we’re regularly recognized as a G2 leader across the board.
TRACK
Solutions Two
Modern romance: Building links and authentic connections in 2022
Modern romance: Building links and authentic connections in 2022
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please add the session details manually.
Norm Vogele
Senior SEO Onsite Content Strategist, Page One Power
Speaker
Norm Vogele
Senior SEO Onsite Content Strategist, Page One Power
Norm Vogele helps organizations bridge the gap between web-based algorithms and human users by creating content that drives engagement, improves online visibility, and advances brand development. Skilled in Search Engine Optimization SEO (especially on-page optimization), content creation (including blog posts, supporting link acquisition, and keyword-driven SEO strategies), and training and development. Norm is an experienced SEO Specialist who has managed to drive bottom-line results for clients and help peers start their careers in marketing, SEO, and data-driven content creation.
Modern romance: Building links and authentic connections in 2022
Session Overview
Still have to register? Get started here.
Building links for SEO, like finding true love, isn't easy in the modern online environment. It's essential to bring your best self out to create a positive impression with strangers, earn trust from valuable sources, and build connections that really matter.
Join Norm Vogele, Senior SEO Onsite Content Strategist at Page One Power, to learn what it takes to earn links and improve your visibility to the right prospects -- from setting the right expectations to showcasing your value organically.
After this session, you'll be able to:
- Connect with your target audience
- Create memorable content that's valuable
- Use E-A-T guidelines to improve your content
If your calendar provider is not listed,
please add the session details manually.
Speakers
Norm Vogele
Senior SEO Onsite Content Strategist, Page One Power @pageonepower
Sponsored by: Page One Power
Page One Power is an SEO agency specializing in sustainable link building and strategic content creation. We create custom campaigns for brands committed to winning in search — designed to capture authority, improve rankings, and grow traffic.
We provide full transparency and consistent communication throughout all our campaigns because you need a partner you can trust with the experience, expertise, and commitment to doing search right. With over ten years of experience, we have the proven ability to build pages that earn visibility and links online, with stable processes to secure the links your pages deserve.
Better Links. Better Content. Better Results.
TRACK
Solutions Three
The big shift: Understanding and navigating the implications of Performance Max
The big shift: Understanding and navigating the implications of Performance Max
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please add the session details manually.
Jessica Ortiz
Director SEM, Stella Rising
Speaker
Jessica Ortiz
Director SEM, Stella Rising
Results driven digital marketing strategist and campaign manager with 7+ years of experience working with retail, B2B, real estate, and travel clients. Experienced in end to end management of Search, Display, Shopping, YouTube, and Marketplace (Amazon, Walmart, Instacart, and Criteo) advertising campaigns.
The big shift: Understanding and navigating the implications of Performance Max
Session Overview
Still have to register? Get started here.
In Q3, Google will pivot all Smart Shopping campaigns to Performance Max. Smart Shopping campaigns have allowed brands to scale exponentially; the shift to Performance Max, if not executed correctly, could have serious ramifications for e-commerce brands.
Join Jessica Ortiz, SEM Director at Stella Rising, as she discusses what advertisers can expect when shifting to Performance Max, the impacts her team is seeing live, and how to leverage the new format for maximum success.
After this session you’ll be able to:
- Understand the differences between Smart Shopping and Performance Max
- Know what to expect for your brand, based on the ramifications others are experiencing
- Prepare your brand to succeed as Smart Shopping becomes obsolete in Q3
If your calendar provider is not listed,
please add the session details manually.
Speakers
Jessica Ortiz
Director SEM, Stella Rising @thestellarising
Sponsored by: Stella Rising
Stella Rising is the agency for rising stars. We’re the leading marketing and media agency for spirited, high-growth companies; we understand how to build foundationally strong and admired brands. We connect these brands with people who will love them—through creative communication, technology, media and human engagement. Our new name reflects our modern, human-centric approach to intelligent business.
Break
Sessions
TRACK
SEO
Help! SERP features are taking over my organic results
Help! SERP features are taking over my organic results
If your calendar provider is not listed,
please add the session details manually.
Izzi Smith
Product Marketing Team Lead, Ryte
Speaker
Izzi Smith
Product Marketing Team Lead, Ryte
Izzi is the Product Marketing Team Lead at Ryte, and has previously worked as a consultant, and in-house SEO for Sixt rent a car. In her work, she loves solving website UX mysteries, sharing her knowledge, and helping companies create even more awesome websites for users and Search Engines. Izzi has spoken at many top industry events and conferences across Europe and has been rated the best speaker several times. She also has a thing for making SEO memes and exploring her resident city of Munich.
Help! SERP features are taking over my organic results
Session Overview
Still have to register? Get started here.
Are you frustrated that answer boxes and other search engine results page features are usurping your organic results? Wondering how you can overcome this Google challenge?
Join Izzi Smith, Team Lead of Product Marketing at Ryte, to understand why Google shows various key SERP features -- and learn how to optimize your content for them. You'll also learn tactics to better monitor your search enrichments, as well as ways to continuously improve their performance.
After this session, you'll be able to:
- Understand search intent and the impact of users who see these SERP features
- Grow on-SERP engagement and clicks across your results
- Better monitor the performance of snippets and SERP features