SMX Advanced is now available for replay! Grab your free pass now!

Agenda

Welcome to SMX Advanced! Click the Watch buttons below to begin (or continue) your learning experience.

All keynotes, sessions, and Overtime Q&As are now available for on-demand replay until August 31, 2022. Have any questions? Visit the FAQ page. Still need to register? Click here to begin!

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Keynote

Developing authoritative content that Google ranks and searchers need

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Description

Jaimie Clark
VP of SEO, Centerfield

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SEO

Leveraging semantic search knowledge to improve E-A-T

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Description

Dr. Marie Haynes
CEO, Marie Haynes Consulting Inc.


Overtime live Q&A - Leveraging semantic search knowledge to improve E-A-T

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Description

Dr. Marie Haynes
CEO, Marie Haynes Consulting Inc.

Moderator:
Danny Goodwin, Managing Editor, Search Engine Land & SMX

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Solutions One

Go big or stay home: Brands graduating to the global marketplace

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Description

Diane Kulseth
Senior SEO Consultant and Trainer, Siteimprove

Will Foust
VP Digital Marketing, Siteimprove

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PPC

Revisiting campaign organization: A roundtable discussion

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Description

Duane Brown
CEO, Take Some Risk Inc.

Aaron Levy
VP of Paid Search, Tinuiti

Melissa Mackey
Associate Director, Paid Search, MerkleB2B

Moderator:
Brad Geddes, Co-Founder, Adalysis


Overtime live Q&A - Revisiting campaign organization: A roundtable discussion

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Description

Duane Brown
CEO, Take Some Risk Inc.

Aaron Levy
VP of Paid Search, Tinuiti

Melissa Mackey
Associate Director, Paid Search, MerkleB2B

Moderator:
Brad Geddes, Co-Founder, Adalysis

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Solutions Two

A fireside chat with Microsoft Advertising

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Description

John Cosley
Senior Director Marketing Communications, Microsoft Advertising

Henry Powderly
Vice President, Content, Third Door Media

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SEO

Getting the most out of the Google Search Console API

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Description

Eric Wu
VP of Product Growth, Honey, a PayPal Company


Overtime live Q&A - Getting the most out of the Google Search Console API

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Description

Eric Wu
VP of Product Growth, Honey, a PayPal Company

Moderator:
Barry Schwartz, SEO Editor, Search Engine Land

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Solutions One

Search advertising in a Web3 world

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Description

Cecil Odom
Ads Product Manager, Brave

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PPC

Leveraging automated bidding for maximum PPC performance

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Description

Menachem Ani
Founder, JXT Group


Overtime live Q&A - Leveraging automated bidding for maximum PPC performance

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Description

Menachem Ani
Founder, JXT Group

Moderator:
Greg Finn, CMO, Cypress North

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Solutions Two

Search marketer's guide to Connected TV: Best practices for making the jump

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Description

Hooman Javidan-Nejad
Director of Performance Marketing, MNTN

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SEO

Quantifying the value of SEO

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Description

Jessica Bowman
Enterprise SEO Consultant & Author of Executive SEO Playbook, SEOinhouse.com

Avinash Conda
Director, Organic Growth, Williams Sonoma Inc


Overtime live Q&A - Quantifying the value of SEO

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Description

Avinash Conda
Director, Organic Growth, Williams Sonoma Inc

Moderator:
Jessica Bowman, Enterprise SEO Consultant & Author of Executive SEO Playbook, SEOinhouse.com

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Solutions One

Achieving search campaign excellence through workflow visibility solutions

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Description

Nadiia Sharipova
Head of Performance Marketing, Wrike

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PPC

The big change: Finding success with an audience-first strategy in Google Ads

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Description

Amy Hebdon
Founder & CEO, Paid Search Magic


Overtime live Q&A - The big change: Finding success with an audience-first strategy in Google Ads

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Description

Amy Hebdon
Founder & CEO, Paid Search Magic

Moderator:
Brad Geddes, Co-Founder, Adalysis

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Solutions Two

3 ways to dominate with Google Auction Insights and search intelligence

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Description

Ashley Fletcher
VP of Marketing, Adthena


Overtime live Q&A - 3 ways to dominate with Google Auction Insights and search intelligence

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Description

Sean O'Connor
Senior Customer Success Manager, Adthena

Moderator:
Carolyn Goldfarb, Director of Sales, Third Door Media

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SEO

Working in harmony: How unifying UX, SEO, and content drives the best results

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Description

Benu Aggarwal
President and Founder, Milestone, Inc.


Overtime live Q&A - Working in harmony: How unifying UX, SEO, and content drives the best results

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Description

Benu Aggarwal
President and Founder, Milestone, Inc.

Moderator:
Danny Goodwin, Managing Editor, Search Engine Land & SMX

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Solutions One

Google, cybersecurity, and you: Being security savvy as an SEO

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Description

Chris Spann
Senior Technical SEO, Deepcrawl

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PPC

Layer on the automation: How to combine automation options for PPC success

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Description

Christine Zirnheld
Digital Marketing Manager, Cypress North


Overtime live Q&A - Layer on the automation: How to combine automation options for PPC success

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Description

Christine Zirnheld
Digital Marketing Manager, Cypress North

Moderator:
Greg Finn, CMO, Cypress North

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Solutions Two

Common SEO mistakes that can damage your brand: What I learned from 237 SEO audits

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Description

John Morabito
VP of SEO, Stella Rising

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Solutions One

Going beyond 15%: The importance of accessibility in 2022

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Description

Diane Kulseth
Senior SEO Consultant and Trainer, Siteimprove

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Solutions Two

Modern romance: Building links and authentic connections in 2022

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Description

Norm Vogele
Senior SEO Onsite Content Strategist, Page One Power

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Solutions Three

The big shift: Understanding and navigating the implications of Performance Max

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Description

Jessica Ortiz
Director SEM, Stella Rising

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SEO

Help! SERP features are taking over my organic results

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Description

Izzi Smith
Product Marketing Team Lead, Ryte