RSAs. E-A-T. GA4. See the tactic-packed SMX Advanced agenda!

Agenda

Empowering keynotes, expert-level sessions, and invaluable Q&A (Overtime!) with search marketing leaders… check out what’s in store for SMX Advanced, online June 14-15.

For your training convenience, all keynotes and sessions will be available live and on-demand. Still need to register? Click here to begin!

Tuesday — June 14th, 2022

Welcome & Keynote

TRACK

Keynote

Developing authoritative content that Google ranks and searchers need

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Jaimie Clark
VP of SEO, Centerfield

Break

Sessions

TRACK

SEO

Leveraging semantic search knowledge to improve E-A-T

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Marie Haynes
CEO, Marie Haynes Consulting Inc.


Overtime live Q&A - Leveraging semantic search knowledge to improve E-A-T

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Marie Haynes
CEO, Marie Haynes Consulting Inc.

Moderator:
Danny Goodwin, Senior Editor, Search Engine Land

TRACK

Solutions One

Go big or stay home: Brands graduating to the global marketplace

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Diane Kulseth
Senior SEO Consultant and Trainer, Siteimprove

Will Foust
VP Digital Marketing, Siteimprove

TRACK

PPC

Revisiting campaign organization: A roundtable discussion

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Duane Brown
CEO, Take Some Risk Inc.

Aaron Levy
VP of Paid Search, Tinuiti

Melissa Mackey
Associate Director, Paid Search, MerkleB2B

Moderator:
Brad Geddes, Co-Founder, Adalysis


Overtime live Q&A - Revisiting campaign organization: A roundtable discussion

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Duane Brown
CEO, Take Some Risk Inc.

Aaron Levy
VP of Paid Search, Tinuiti

Melissa Mackey
Associate Director, Paid Search, MerkleB2B

Moderator:
Brad Geddes, Co-Founder, Adalysis

TRACK

Solutions Two

A fireside chat with Microsoft Advertising

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John Cosley
Senior Director Marketing Communications, Microsoft Advertising

Henry Powderly
Vice President, Content, Third Door Media

Break

Sessions

TRACK

SEO

Getting the most out of the Google Search Console API

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Eric Wu
VP of Product Growth, Honey, a PayPal Company


Overtime live Q&A - Getting the most out of the Google Search Console API

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Eric Wu
VP of Product Growth, Honey, a PayPal Company

Moderator:
Barry Schwartz, SEO Editor, Search Engine Land

TRACK

Solutions One

Search advertising in a web3 world

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Cecil Odom
Ads Product Manager, Brave

TRACK

PPC

Leveraging automated bidding for maximum PPC performance

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Menachem Ani
Founder, JXT Group


Overtime live Q&A - Leveraging automated bidding for maximum PPC performance

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Menachem Ani
Founder, JXT Group

Moderator:
Greg Finn, CMO, Cypress North

TRACK

Solutions Two

Search marketer's guide to Connected TV: Best practices for making the jump

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Hooman Javidan-Nejad
Director of Performance Marketing, MNTN

Break

Sessions

TRACK

SEO

Quantifying the value of SEO

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Jessica Bowman
Enterprise SEO Consultant & Author of Executive SEO Playbook, SEOinhouse.com

Avinash Conda
Director, Organic Growth, Williams Sonoma Inc


Overtime live Q&A - Quantifying the value of SEO

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Avinash Conda
Director, Organic Growth, Williams Sonoma Inc

Moderator:
Jessica Bowman, Enterprise SEO Consultant & Author of Executive SEO Playbook, SEOinhouse.com

TRACK

Solutions One

Achieving search campaign excellence through workflow visibility solutions

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Nadiia Sharipova
Head of Performance Marketing, Wrike

TRACK

PPC

The big change: Finding success with an audience-first strategy in Google Ads

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Amy Hebdon
Founder & CEO, Paid Search Magic


Overtime live Q&A - The big change: Finding success with an audience-first strategy in Google Ads

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Amy Hebdon
Founder & CEO, Paid Search Magic

Moderator:
Brad Geddes, Co-Founder, Adalysis

TRACK

Solutions Two

3 ways to dominate with Google Auction Insights and search intelligence

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Ashley Fletcher
VP of Marketing, Adthena


Overtime live Q&A - 3 ways to dominate with Google Auction Insights and search intelligence

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Ashley Fletcher
VP of Marketing, Adthena

Sean O'Connor
Senior Customer Success Manager, Adthena

Moderator:
Carolyn Goldfarb, Director of Sales, Third Door Media

Break

Sessions

TRACK

SEO

Working in harmony: How unifying UX, SEO, and content drives the best results

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Benu Aggarwal
President and Founder, Milestone, Inc.


Overtime live Q&A - Working in harmony: How unifying UX, SEO, and content drives the best results

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Benu Aggarwal
President and Founder, Milestone, Inc.

Moderator:
Danny Goodwin, Senior Editor, Search Engine Land

TRACK

Solutions One

Google, cybersecurity, and you: Being security savvy as an SEO

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Chris Spann
Senior Technical SEO, Deepcrawl

TRACK

PPC

Layer on the automation: How to combine automation options for PPC success

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Christine Zirnheld
Digital Marketing Manager, Cypress North


Overtime live Q&A - Layer on the automation: How to combine automation options for PPC success

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Christine Zirnheld
Digital Marketing Manager, Cypress North

Moderator:
Greg Finn, CMO, Cypress North

TRACK

Solutions Two

Common SEO mistakes that can damage your brand: What I learned from 237 account audits

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John Morabito
VP of SEO, Stella Rising