Obsessed With SEO & SEM

June 11-13, 2018

10 years of search marketing success

Content Marketing Mastery @ SMX Advanced

There’s a common misconception that all content drives results. Not true. Turns out, content is not equally effective when it comes to driving traffic, leads, and revenue.

Created for content marketers, strategists, writers and SEOs, Content Marketing Mastery will help you create results-driving content marketing programs. You’ll learn how to identify content gaps, utilize data to make more informed decisions and hear how experts create promotion strategies that actually work.

What You’ll Learn:

The Content Marketing Mastery workshop focuses on four key areas:

Strategy Development: Understand the effectiveness of the content you have and identify gaps in your existing marketing program. During strategy development, we’ll talk about loving your data, how to audit your content, evaluating competitors, and understanding the search landscape.

Editorial Planning & Content Creation: One of the most important pieces of content marketing is the creating content itself. It also happens to be one of the most difficult. You’ll learn topic ideation, editorial calendars, resource allocation, content optimization and talk goals.

Content Promotion: You can’t have content marketing without marketing, right? How do you get your content in front of the right audience? Walk through an actual content promotion planning session, get tips on pitching third party publications, and see why paid social might just be your best friend.

Measurement: How do you demonstrate the success of your efforts and make the case for additional resources? Learn what metrics matter and how to measure performance at the page level to program level.


Derek Edmond, Managing Partner, KoMarketing
Maggie Malek, Head of Social Media & PR, MMI
Mark Traphagen, Senior Director of Brand Evangelism, StoneTemple
Olga Andrienko, Head of Global Marketing, SEMRush

Who Will Benefit from this Workshop:

Content Marketing Mastery isn’t just for content marketers. We welcome marketing managers, business owners, social media managers and SEOs to join as well.

This intermediate-to-advanced level training builds on your current content marketing knowledge and takes it a step further, helping you make better decisions, guide your team and create a more successful content marketing program.

Outstanding Value – Register Now!

Register today to ensure your spot. Seating is limited. Here are the two ways to attend:

Registration Options Super Early Bird
Now – April 8
Early Bird
April 9 – May 13
Conference Rate
May 14 – June 11
On site
All Access Pass + Workshop $2,595 $2,795 $2,995 $3,395
Workshop Only* (Workshop Descriptions) $895 $995 $1,095 $1,195

Interested in sending a team? Check out our special Team Rates!

There are a limited number of tickets available.

REGISTER NOW – Content Marketing Mastery Workshop

Note: Content Marketing Mastery will be held on Monday, June 12 in the Bell Harbor Conference Center. The seminar will begin promptly at 9:00 am; please arrive at least 15 minutes early to register and pick up your course materials. Breakfast, lunch and snacks will be served. The seminar will end at approximately 5:00pm.

Casie Gillette

Content Marketing Mastery Instructor Casie Gillette

Who Is Casie Gillette?

Casie Gillette is the Director of Online Marketing at KoMarketing, a B2B Online Marketing firm in Boston, MA. She has been in the online marketing industry for over eight years, working on both the agency side and in-house. Casie has been responsible for developing and implementing strategies for both small businesses and Fortune 500 companies. She regularly speaks about search, social, content, and branding at conferences across the country and can be found writing for various marketing publications including iMedia Connection and Search Engine Land.

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