June 8-10, 2020
Bell Harbor International Conference Center

SMX Advanced 2020 is canceled. Join us online for SMX Next!

Google Tag Manager For Marketers And Analysts

Monday, June 8, 2020

SEO, PPC & Digital Marketing Workshops @SMXDon’t miss out on this advanced training opportunity!

Sure, Google Analytics tracks a lot ‘out of the box’, but adding more measurements is essential for impactful decisions and having an edge over your competition. No matter what type of website you have, analytics is vital to understand users’ experiences and paths to conversion. Agility, efficiency, and collaboration are important now more than ever, so having the right tools with analytics makes all the difference. Marketing maturity is rooted in data, and tag management takes data collection, conversion tracking, and pixel placement out of the developer’s silo and into marketers and analysts toolkit. In addition, 99% of all websites that use tag management use Google Tag Manager, so adding this to your skill set is something that will last your whole career!

This hands-on workshop will cover the whyshows, and what nows of working with Google Tag Manager — and teach you how to lead the planning, testing, and execution of a full implementation!

After this workshop, you’ll be able to:

  • Install Google Tag Manager
  • Add various forms of media tags for conversion tracking
  • Leverage Google Tag Manager for SEO
  • Implement Google Analytics events to track user behavior in Google Analytics
  • Set up tracking to collect custom content and user measurements
  • Design a workflow for a high-level of efficiency

Important: Attendees should bring a laptop with Chrome installed for hands-on activities, but no existing Google Tag Manager is needed.

Outstanding Value – Register Now!

Register today to ensure your spot. Seating is limited. Here are the two ways to attend:

Pass OptionsSuper Early Bird
Now – April 11
Early Bird
April 12 – May 9
Last Chance
May 10 – June 8
On site
June 9
All Access Pass + Workshop$2,595$2,895$3,195$3,495
Workshop Only* (Workshop Descriptions)$895$1,045$1,195$1,345

Interested in sending a team? Check out our special Team Rates!

There are a limited number of tickets available.

Note: This workshop will be held on Monday, June 8 at the Bell Harbor Conference Center. The seminar will begin promptly at 9:00 am; please arrive at least 15 minutes early to register and pick up your course materials. Breakfast, lunch, and snacks will be served. The seminar will end at approximately 5:00pm.

Have questions? E-mail us at or call (877) 242-5242.

About your instructor

Samantha Barnes is Associate Director of Data Analytics at Bounteous, Inc., working with enterprise brands to develop smart, strategic behavior tracking to increase data intelligence for business performance. She has trained hundreds of professionals on web analytics and data visualization across the country and loves being a part of the vast digital marketing community. From technical implementation to visualization, she believes in the importance of data accessibility to provide quality over quantity.

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