Google Tag Manager For Marketers And Analysts
Monday, June 8, 2020
Don’t miss out on this advanced training opportunity!
Sure, Google Analytics tracks a lot ‘out of the box’, but adding more measurements is essential for impactful decisions and having an edge over your competition. No matter what type of website you have, analytics is vital to understand users’ experiences and paths to conversion. Agility, efficiency, and collaboration are important now more than ever, so having the right tools with analytics makes all the difference. Marketing maturity is rooted in data, and tag management takes data collection, conversion tracking, and pixel placement out of the developer’s silo and into marketers and analysts toolkit. In addition, 99% of all websites that use tag management use Google Tag Manager, so adding this to your skill set is something that will last your whole career!
This hands-on workshop will cover the whys, hows, and what nows of working with Google Tag Manager — and teach you how to lead the planning, testing, and execution of a full implementation!
After this workshop, you’ll be able to:
- Install Google Tag Manager
- Add various forms of media tags for conversion tracking
- Leverage Google Tag Manager for SEO
- Implement Google Analytics events to track user behavior in Google Analytics
- Set up tracking to collect custom content and user measurements
- Design a workflow for a high-level of efficiency
Important: Attendees should bring a laptop with Chrome installed for hands-on activities, but no existing Google Tag Manager is needed.
Outstanding Value – Register Now!
Register today to ensure your spot. Seating is limited. Here are the two ways to attend:
|Pass Options||Super Early Bird|
Now – April 11
April 12 – May 9
May 10 – June 8
|All Access Pass + Workshop||$2,595||$2,895||$3,195||$3,495|
|Workshop Only* (Workshop Descriptions)||$895||$1,045||$1,195||$1,345|
Interested in sending a team? Check out our special Team Rates!
There are a limited number of tickets available.
Note: This workshop will be held on Monday, June 8 at the Bell Harbor Conference Center. The seminar will begin promptly at 9:00 am; please arrive at least 15 minutes early to register and pick up your course materials. Breakfast, lunch, and snacks will be served. The seminar will end at approximately 5:00pm.
Have questions? E-mail us at email@example.com or call (877) 242-5242.
About your instructor
Samantha Barnes is Associate Director of Data Analytics at Bounteous, Inc., working with enterprise brands to develop smart, strategic behavior tracking to increase data intelligence for business performance. She has trained hundreds of professionals on web analytics and data visualization across the country and loves being a part of the vast digital marketing community. From technical implementation to visualization, she believes in the importance of data accessibility to provide quality over quantity.