Monday, June 3
There’s been enough talk about “attribution,” “social proof,” “how social fits in the mix,” and other code words for what to do first and next.
It’s time to walk the walk when it comes to paid social. Mastering paid social is a key part of both top AND bottom-of-funnel efforts. The days of treating paid social separately from paid search are #OVER.
This full-day, intensive, hands-on workshop is all about using paid social to drive revenue while working with the rest of the integrated marketing stack (search, organic social, PR, Influencer, etc.). Your instructors, paid media veterans Marty Weintraub and Susan Wenograd, are ready to share a bag of tricks mined from the real world case studies and campaigns.
You’ll learn how driving the right eyeballs from the jump can dramatically impact your paid search results (that’s right – search). You’ll also discover actionable strategies that will stretch your media money to win with short-term sales and long-term brand building. This workshop is perfect for marketers from all walks of the industry, from enterprise B2B lead gen to scrappy e-comm startups.
Marty and Susan will walk you through how to structure a paid social discipline that works hand-in-hand with your search efforts, soup to nuts, including:
- Understanding funnel types & building campaign structures that support them
- How media is priced, and considerations for assuring solid ROAS
- Testing conversion “target softening” with inexpensive social video impressions and engagement retargeting lists
- How to nail your headlines, copy and visuals using creative constructs and keyword variables
- How to trade one-click worrying into an audience pool that you have multiple opportunities to sell to, no matter the platform
- Why brand awareness spend is absolutely necessary, and how to leverage and measure it for long-term sales
- Creative, mind-expanding uses for paid social that get you to your goals in non-obvious ways
- Retargeting mojo: shifting from conversion to curiosity-focused pools that scale
- Why paid search keyword data matters in paid social, and how to use it to communicate effectively
This event delivers on that… and it’s been attended by some of the biggest brands online such as Adobe, Cisco, Home Depot, and more.
There will also be ample time for live help on your particular situations, so be sure to bring your questions to the table!
About Marty Weintraub
Marty is an entrepreneur, author, speaker & BWCA wilderness guide. He founded Aimclear®, a driven marketing agency dominant in psychographic targeting, 2016 winner of three US Search Awards, including Best Large Integrated Agency.
Credits include Uber, eBay, Airbnb, Dell, LInkedIn, Eurail, Firestone, Amazon, Quest, Martha Stewart Omni, Intel, Travelocity, Macy’s, GoDaddy, 3M, InfusionSoft, Siemens, The Washington Post and numerous others. A fixture on the international conference circuit, Marty has appeared in front of hundreds of international search & social marketing conference audiences, from Jerusalem to Sydney.
Entrepreneur Magazine wrote the reason for Marty’s success is his “Unique persona that is instantly recognizable.” He has been described as “not your typical agency type,” a “social media maverick,” “Foodie-Yelp addict” and “more innovator than follower.”
After helping Aimclear to Inc. 500/5000 status in 2012, 2013, 2014, 2015 & 2016 (5X fastest growing privately held US Firms) Marty advises Aimclear agency vision, services, content & creative-hands-on. aimClear was thrice named a top 100 workplace by Minnesota Business Magazine. Marty was thrice honored as a “Top 25 Most Influential PPC Expert,” a TCB Top 100 People To Know in 2016 and claimed the coveted 2013 “US Search Personality Of The Year” tiara. He is a perennial judge and presenter at The European & UK Search Awards. Aimclear won multiple 2015/14 US Search Awards including “Best Use Of Social In A Search Campaign.”
Marty’s Wiley/Sybex books, “Killer Facebook Ads” and “The Complete Social Media Community Manager’s Guide: Essential Tools and Tactics for Business Success” are critically respected. He has been cited & quoted in flagship publications including WSJ, Forbes, Inc. MediaPost & Adage. Aimclear Blog is well read, having been cited as a Top 10 Small Business Blogs, Top Ten Social Media Blogs and PRWeb’s 25 Essential Public Relations Blogs You Should Be Reading.
About Susan Wenograd
Susan has spent over 10 years in both client-side and agency-side roles that spanned team and digital media management for brands such as General Motors, CircuitCity.com and many others. Her initial roles in digital were in the copywriting and email marketing space, giving her unique perspective on the digital marketing life cycle, and the role of PPC within it. Susan is a frequent speaker at conferences around the country, including Pubcon, State of Search, SMX, and Digital Summit.
Register today to ensure your spot. Seating is limited. Here are the two ways to attend:
Interested in sending a team? Check out our special Team Rates! There are a limited number of seats available.
Note: The Leveraging Search & Social For Maximum ROI workshop will be held on Monday, June 3 at the Bell Harbor International Conference Center. Workshops begin promptly at 9:00AM; please arrive at least 15 minutes early to register and pick up your course materials. Breakfast, lunch, and snacks will be served. The seminar will end at approximately 5:00PM.