Obsessed With SEO & SEM

June 11-13, 2018

10 years of search marketing success

Mastering Google Analytics Workshop @ SMX Advanced

We all know Google Analytics but few of us take full advantage of it as an analysis and reporting tool for search marketing. This workshop changes that by taking attendees from confused to confident with a full day of immersive, hands-on training.

Arrive with access to a Google Analytics account and ready to explore ways to gather more meaningful data and insight.

smx-workshops-300pxWorkshop topics:

Getting Started with Google Analytics

Google Analytics tracks and reports in different ways than other marketing tools. To set the tone for the day, we examine the differences so you understand and trust your data.

You’ll learn:

  • What questions can be answered with analytics?
  • How does Google Analytics work?
  • What do the metrics mean and which should we monitor?


Understand how to quickly interpret data from a high level and where to look when diving deeper. The session focuses on search marketing channels with tangents into other areas that are essential for digital marketers.

You’ll learn:

  • Determining the success of your marketing channels
  • AdWords reporting in Google Analytics
  • Direct traffic and other common challenges


How do people access your site and what did they do once they get there? This session focuses on user behavior and how to perform analysis that answers marketing questions and makes the company more money.

You’ll learn:

  • Consumer analysis
  • Audience segmentation
  • Persona generation


At the end of the day, it’s all about the money and making more of it for your company or clients.

You’ll learn:

  • How goals are defined
  • Goal reporting
  • Goal strategy


Good reporting leads to good analysis. And vise versa. The final session covers reporting tips, tricks and hacks to make you a better digital marketer.

You’ll learn:

  • Basic reporting for search marketers
  • Custom reporting and dashboards
  • Reporting automation


Outstanding Value – Register Now!

Register today to ensure your spot. Seating is limited. Here are the two ways to attend:

Registration Options Super Early Bird
Now – April 8
Early Bird
April 9 – May 13
Conference Rate
May 14 – June 11
On site
All Access Pass + Workshop $2,595 $2,795 $2,995 $3,395
Workshop Only* (Workshop Descriptions) $895 $995 $1,095 $1,195

Interested in sending a team? Check out our special Team Rates!

There are a limited number of tickets available.

REGISTER NOW – Mastering Google Analytics Workshop

Note: Mastering Google Analytics will be held on Monday, June 12 in the Bell Harbor Conference Center. The seminar will begin promptly at 9:00am; please arrive at least 15 minutes early to register and pick up your course materials. Breakfast, lunch and snacks will be served. The seminar will end at approximately 5:00pm.

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