Maximizing Mobile Potential
Mobile is an increasingly essential element of digital marketing. Google says that more than half of its traffic comes from mobile devices and that number is increasing. Join mobile marketing expert Cindy Krum at SMX Advanced for a full-day pre-conference workshop that can help you make the most of this foundational technology!
The Maximizing Mobile Potential workshop will focus on the details marketers need to know to plan for the future of mobile marketing and cross-device interactions. That future may have less to do with customers interacting on your websites, but rather with digital assistants, voice actions, and IoT elements. Given that the latter gather their information from apps, websites, or straight from the cloud, this represents an important paradigm shift that will change the way companies and their customers interact on the Internet forever. Marketers that do not prepare will miss out on any first-mover advantage. Attend this forward-thinking workshop to ensure you and your team are not left behind.
Attendees will walk away with a deep understanding of:
- The goals and impact of Google’s Mobile-First Indexing update and how they can prepare for it.
- The relationship between ‘mobile-first,’ ‘voice-first,’ AI-first’ and offline-first’ initiatives at Google and why they are important to marketing.
- How schema and other kinds of markup and JSON-LD will be used in the future to make app, web and database-only interactions possible, and discoverable.
- The functioning and technology that powers Google Instant Apps, Google Actions, PWA’s and AMP, their relative strengths and weaknesses, and how they play into the larger mobile-first ecosystem.
About Cindy Krum
Cindy Krum, CEO & Founder of MobileMoxie is a highly sought-after conference speaker, presenting and training in-house teams throughout the US and around the world. She also serves as faculty at Rutgers University, teaching mobile marketing in a Digital Mini-MBA program, and soon, a dedicated semester-long mobile marketing course. People describe Cindy’s training style as personable, engaging and action-oriented. She uses real-world examples and engages the audience with their own mobile devices.
Cindy’s book, Mobile marketing: Finding your customers no matter where they are, by Que Publishing is a top-rated mobile marketing book available in most bookstores and on Amazon.com. It is also used as core curriculum and required reading in university-level classes across the United States.