The bounty of options available to SEMs continues to multiply. The redefinition of AdWords exact match type is just an example. Audience targeting, automated ad testing and retargeting continue to evolve and promise higher conversions and ROI, but add complexity to the experienced SEM.
SMX Advanced dives into the breaking updates in SEM with sessions focused on the latest in advanced A/B testing, audience targeting, AdWords Experiments, enhanced analytics tactics and more. The conference agenda features sessions specifically designed to ensure you are taking advantage of new formats for your search advertising campaigns.
Search marketing experts from agencies and brands take center stage sharing actionable SEM tactics that accelerated their paid search performance.
The SEM track will be posted soon!