The bounty of options available to search marketers continues to multiply. And yet with each new choice comes new responsibilities. It’s crucial to stay up-to-speed on the ever-changing landscape of digital marketing, and immersive training at industry conferences is a great way to get it done. But you’re a serious marketer who knows her stuff, and the average event doesn’t go deep enough to satisfy your needs. You’re ready for more.
That’s why you should attend SMX® Advanced.
Join us June 3-5, 2019 in Seattle for two intensive days of SEM, PPC, and analytics sessions specifically designed for elite search marketers like you. No basics or 101-level courses here. Hit the ground running and train alongside seasoned marketers worth their salt and hungry for more. Leave rejuvenated, with refined chops and next-level insights.
Check out all the SEM and Analytics sessions below..
Hear from executives from Google and Microsoft and Search Engine Land's editor-in-chief about the future of search marketing and how to stay competitive in an increasingly automated landscape.
Ginny Marvin, Search Engine Land editor-in-chief, started working in search marketing in 2005 and has been reporting on paid search news and trends for Search Engine Land since 2013. She will share insights on the biggest issues facing search marketers - from automation to measurement to data management to skill development - and how smart marketers are keeping pace.
Google's Chief Search Evangelist Nic Darveau-Garneau works with Google's most sophisticated advertisers to improve the profitability of their campaigns. He was part of the founding team of MSN.com and the co-founder of four Internet companies. Nic will discuss how the role of the search marketer has changed as a result of machine learning and automation, and steps SEM practitioners have to take in order to succeed in this new world.
Microsoft executives Lynne Kjolso and Vaishali De will share the latest product developments in Microsoft Advertising, including LinkedIn and the Microsoft Audience Network, and what marketers can look forward to seeing from Microsoft Ads. Lynne is VP, Global Search Sales & Support for Microsoft Search Advertising, Microsoft. She specializes in working with SMBs and has led sales, account management and operations teams for the Microsoft Network. Vaishali leads the Microsoft Advertising Planning and Product Advisory Groups to gather feedback from agencies and advertisers to bring back to the engineering teams.
In this signature SMX Advanced session, our expert panelists will present original research and highly-insightful observations including:
- The impact of match type changes.
- How search and e-commerce auctions really work.
- New developments in attribution modeling.
- Linear regressions.
- Much more!
Honoring a land-standing SMX Advanced tradition, these distinguished marketing scientists are presented with the highly-coveted Mad Scientist lab coat as they deliver their latest search discoveries and insights.
Search advertising changes constantly. Some changes profoundly affect how you manage accounts, data, reporting and bidding. Just in the past year, we've seen ad text expansion, the introduction of responsive search ads, a radical overhaul of the user interface - even a change to the actual name of the Google Ads program itself.
You'll leave this session up-to-speed on the latest features and understand the benefits of using them.
As advertising opportunities multiply, so does the complexity of leveraging new ad formats.
In this clinic, you can ask questions about new or unfamiliar formats and take away expert tips, strategies and processes for getting more value from paid ad campaigns on social media channels. You'll also gain critical insights into how the algorithms of paid social media advertising really work.
Google and Microsoft Advertising are constantly adding new features to automate bidding, budgeting, ad creation and targeting that are meant to make campaign management easier and more productive. Meanwhile, third party platforms continue to roll out new tools that purport to work around native ad platforms' shortcomings. Clever SEM managers find new ways to save time using scripts, APIs and other apps.
In this session, you'll get a look at the automation landscape and what tactics SEM managers should be thinking about in the year ahead.
Amazon is now the third-biggest digital ad seller behind Google and Facebook, and it's growing faster than any other platform out there. Yet, while Amazon's ad platform has made strides, it still lacks the sophisticated functionality of its competitors.
Attend this clinic for the opportunity to discuss specific tactics and best practices for leveraging Sponsored Products, Sponsored Brands and Product Display Ads as well as Amazon's other advertising offerings.
Want to write the best ads the world has ever seen and then prove it?
This session focuses on the process of designing, implementing and measuring the results of your search advertising testing. You'll learn what can and cannot be tested, how to design robust tests and the skills to identify all the biases and underlying problems of testing PPC campaigns.
Our panelists will share best-practices and case studies that illustrate how to design the most effective keyword, bid level, messaging and landing page tests. You'll also get insights into how to test and validate higher-level business questions that you must answer to successfully implement search advertising campaigns.
Sure, attribution is messy and imperfect, but savvy marketing know it's worth the trouble. Investing in attribution is about more than just budgets and bidding... it's also about gaining a better view of how channels and campaigns make an impact and how those efforts work together (or don't...) throughout the customer journey.
Bring your tough attribution questions to a panel of experts for meaningful answers. You'll learn about advanced-level approaches that can come from integrating your data. You'll also hear the pros and cons of certain attribution tools and platforms, and of course, attribution success stories.
Our ability to track, report, analyze and understand visitor behaviors and marketing performance get better all the time — if we can keep up with all the new features.
In this session, you'll get a closer look at the most powerful dashboards, reporting tools, connectors and attribution options available to help you improve campaign performance.
Your campaigns are performing well, but you're certain that with a bit of creativity and elbow-grease you can maximize ROI and ROAS. What to do?
In this hands-on clinic, our certified (and certifiable!) SEM Mechanics will offer you their expert advice on your PPC ads, bidding tactics and anything else on your mind. Bring your toughest paid search questions on the table!
In today's challenging marketing world, the ability to align messaging across channels, segment your best performing audiences and create cohesive journey-mapping from awareness through sales is critical for success. It's especially challenging because getting it right means closely collaborating and coordinating with multiple departments and stakeholders.
In this session, you'll learn how to get in step with your customers (and your team) as they follow their own paths toward interest, engagement and conversion.
Google, Microsoft, YouTube, Facebook, Instagram, Amazon – they are all proven channels for driving commerce sales. They are also highly competitive, which means you must be at the top of your game to beat your competitors.
In this session, our expert speakers will discuss ways they've executed, optimized and measured campaigns across search, social and marketplace channels that deliver new customers, up-sell existing customers and enhance brand loyalty — all while maximizing ROAS.
Traditional SEO techniques are integral for local SEO success, but other factors play a significant role in effective geotargeting. Learn how to improve your results by focusing on reviews, questions and answers, knowledge panel management and other organic tactics. Additionally, discover how to take best advantage of the functions of Google My Business.
To achieve success, you'll also have to keep an eye on new options for local advertising: Product listing and map ads, location extensions, local inventory ads — the list goes on.
Join our expert speakers for an exploration of the rapidly evolving local marketing landscape and discover how you can best leverage new opportunities.
From macro trends to micro tactics, here's your opportunity to ask our panel of leading paid search experts anything and everything ad-related.
No PowerPoints. No holds barred. No BS. Join us for an open Q&A to get all your questions answered.
View the complete agenda here.