The bounty of options available to search marketers continues to multiply. And yet with each new choice comes new responsibilities. It’s crucial to stay up-to-speed on the ever-changing landscape of digital marketing, and immersive training at industry conferences is a great way to get it done. But you’re a serious marketer who knows her stuff, and the average event doesn’t go deep enough to satisfy your needs. You’re ready for more.
That’s why you should attend SMX® Advanced.
Join us June 11-13, 2018 in Seattle, WA for two intensive days of SEM, PPC, and analytics sessions specifically designed for elite search marketers like you. No basics or 101-level courses here. Hit the ground running and train alongside seasoned marketers worth their salt and hungry for more. Leave rejuvenated, with refined chops and next-level insights.
Check out all the SEM and Analytics sessions below.
Join Surojit Chatterjee, Google Shopping's Head of Product, as he explores what's new in mobile and shopping search advertising, including Product Listing Ads, Local Inventory Ads, and Showcase Shopping Ads. Surojit will also discuss mobile initiatives such as call measurement, online-to-offline measurement, mobile app formats, and more. Don't miss this unique opportunity to learn specific ecommerce insights about Google, from Google.
With 20% market share, Bing offers many opportunities for advertisers to reach new markets. Hear what the Bing Ads team has been working on, what's in store for advertising opportunities on the platform and where Microsoft sees search headed.
Data is our both our best friend and a frustrating nemesis that thwarts interpretation with sheer volume and conflicting signals.
Mastering analysis is crucial for successfully managing and fine-tuning accounts and for transforming data into insight for your boss, clients and other key stakeholders.
Attend this session for an advanced course in data-driven storytelling. You'll learn to transform unorganized data into compelling and convincing presentations that showcase the trends, successes and future potential of your SEM campaigns.
The question is no longer whether we automate or manage campaigns by hand... it's how to best supplement human brain power with the capabilities of machine -- algorithms, machine-learning and AI -- to achieve superior results better, faster and more consistently.
In this session, you'll learn the strengths, weaknesses, opportunities and threats associated with increasing the involvement of, and reliance upon, machine-based methods to assist with paid search advertising.
Google and Bing Shopping campaigns continue to gain click share over text ads. That popularity means more competition and a need for ever sharper skills.
Learn advanced strategies for executing profitable shopping campaigns: feed optimization, campaign structure, bidding strategies and more. And hear more about Google's big new initiative to take on Amazon, Google Shopping Actions.
Selling on the Amazon Marketplace offers big opportunities, but it also presents unique challenges for merchants and retailers.
In this session, we'll discuss what you need to know when considering selling on Amazon, how to think about optimization on the platform -- from pricing to merchandising -- and how to leverage Amazon's growing suite of ad products for sellers.
Since you last attended SMX Advanced, Google has rolled out a new Adwords user interface. The starting place for ads is now expanded text and responsive units. Google has been steadily evolving its platform by automating ad extensions, enhancing remarketing and extended dynamic remarketing to Gmail. Beyond that, customer match includes additional fields, and Google has many more new and interesting options you should know about.
In this session, you'll explore the changes, ensure you are up to date and get the tactics you need to maximize the performance of your campaigns.
After two days of thought leadership and immersive learning, you'll have your own list of top #SMXInsights, favorite sessions and speakers.
We know you wish you could have attended every session, but have no fear! In our "Best of Show" session, we'll highlight the top #SMXInsights, "ah-ha" moments and actionable tactics you can put to use right away.
Increasing CPC rates mean SEMs are under mounting pressure to improve campaign and conversion performance.
In this session, you'll learn how to find quick wins and turn them into sustainable, longer-term gains. We'll cover landing page optimization coupled with campaign optimization techniques for B2B, B2C, lead gen, e-commerce and more.
Google has been moving to improve local search on several fronts, and the changes should be embraced by anyone who relies on geotargeting as a primary means of attracting customers. This session will cover an array of crucial topics, from how to take more control over your business-specific information to maximizing impact with local ads - plus probable future changes. Join our expert speakers to explore the rapidly evolving local marketing landscape and how marketers can best leverage new opportunities.
Do you spend a lot of time in the Google Search Console? A completely revamped GSC is out that features new search performance data, index coverage, AMP status, job posting reports and many other powerful features.
In this session, you'll learn about:
- How to take maximum advantage of the Search Console's new responsive user interface.
- New reports Google says provide "more transparency" into its indexing.
- Two-way communications between Google and website owners to help resolve issues faster.
Audience targeting and remarketing: Two powerful tools for marketers... unless they're rendered useless by ad blockers, tracking restrictions (Apple), shifts in consumer behavior and new privacy regulations.
In this session, we'll examine what's new in audience targeting, plus how the changes to tracking will affect your ability to effectively use audience targeting and remarketing.
Our ability to track, report, analyze and understand visitor behaviors and marketing performance gets better all the time -- if we can keep up with all the new features.
In this session, you'll get a closer look at the most powerful dashboards, reporting tools, connectors and attribution options available to help you improve campaign performance.
Effective social advertising demands more than just finely tuned and targeted campaigns. Great social ads connect with people and hook them with storytelling.
In this session, you'll hear from marketers who have effectively folded branding and storytelling into performance campaigns to crack open incredible ROAS on social networks like Facebook, Instagram and LinkedIn.
From macro trends to micro tactics, here's your opportunity to ask our panel of leading paid search experts anything and everything ad-related.
No PowerPoints. No holds barred. No BS. Join us for an open Q&A to get all your questions answered.
View the complete agenda here.