Obsessed With SEO & SEM

June 3-5, 2019
Bell Harbor International Conference Center

Optimize your online presence with fresh SEO insights from the experts

Search engine optimization (SEO) is an indisputable cornerstone of online marketing. Seasoned marketers such as yourself have the basics mastered, but it’s the nitty gritty that draws you… the technical elements, the algorithmic details, the complexities and nuances that transform a decent SEO campaign into an exceptional one.

You’re fluent in SEO and want to fine-tune your skills. You crave fast-paced sessions that skip the basics.

That’s why you should attend SMX® Advanced.

Join us June 3-5, 2019 in Seattle for two intensive days of SEO sessions specifically designed for elite professionals like you. No 101-level courses here. Hit the ground running and train alongside seasoned marketers worth their salt and hungry for more. Leave rejuvenated, with refined chops and next-level insights.

Feed your obsession with SEO at SMX Advanced!

SEO Sessions

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Keynote: Surveying the SEO Horizon

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Overview

SEO has never been one-size-fits-all. Strategies, tactics and priorities differ depending on whether you work in-house or at an agency, on-page or with the code.

Regardless of the description that fits you, this keynote has you covered.

Search Engine Land's in-house SEO expert, Jessica Bowman, and technical SEO pro, Detlev Johnson, will join with agency rockstar Alexis Sanders for a one-of-a-kind, panoramic view of SEO. Join them for a dive deep into emerging advanced tactics, changes in the ecosystem, and what makes an SEO successful.

Topics will include...

  • Pitching and building an in-house SEO army.
  • Optimizing the SEO/developer relationship.
  • Agency SEO is different. What it takes to win.
  • ...and loads more.

You'll walk away with proven strategies and actionable tactics that empower you to meet today's SEO challenges with confidence.

Speakers

Jessica Bowman

Editor at Large, Search Engine Land, Owner, SEO In-house, @jessicabowman

Alexis Sanders

Technical SEO Account Manager - Search Engine Land Contributor, Merkle, @AlexisKSanders

Detlef Johnson

Editor at Large, Search Engine Land, Owner, Search Return, @deckarts

The Periodic Table Of SEO Success Factors: 2019 Edition

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Overview

All new for 2019! We'll unveil the Periodic Table of SEO Success Factors - an SMX Advanced tradition. Join us for a deep-dive examination of search ranking factors that influence your results. What's on the rise? What's on the decline? And what still works?

You'll leave this session knowing the elements that deliver maximum SEO success.

Speakers

Detlef Johnson

Editor at Large, Search Engine Land, Owner, Search Return, @deckarts

Barry Schwartz

Contributing Editor, Search Engine Land and Owner, RustyBrick, @rustybrick

Greg Sterling

Contributing Editor, Search Engine Land and Owner, Sterling Market Intelligence, @gsterling

Jessica Bowman

Editor at Large, Search Engine Land, Owner, SEO In-house, @jessicabowman

Mobile-First & AMP For The Advanced SEO

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Overview

Google is now using a mobile-first index based on how mobile devices would crawl the web.

In this session, you'll learn advanced techniques to perform an audit in a mobile-first world to ensure that content, links, metadata and structured data are compliant, regardless of how users access your site. You'll also learn tactics and techniques for maximizing the effectiveness of your site's AMP (accelerated mobile pages) content.

Speakers

Eric Enge

General Manager - Search Engine Land Contributor, Perficient Digital, @stonetemple

Michael Martin

Digital Strategist - Search Engine Land Contributor, Ignite Visibility, @mobile__martin

Moderator

Barry Schwartz
Contributing Editor, Search Engine Land and Owner, RustyBrick, @rustybrick

What's New With Schema & Structured Data

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Overview

Structured data (aka schema) drives both Position Zero/featured snippets in the SERPs and answers to voice queries on Google Home and Google Assistant.

Attend this session for:
- Advanced tactics that ensure your sites rank well by making content accessible to search engines.
- Tips on how to implement, test and validate structured data.
- Advice for how to future-proof content to avoid getting left out of the voice search conversation.

Speakers

Cata Milos

Senior Program Manager, Microsoft, @catam

Max Prin

Head of Technical SEO - Search Engine Land Contributor, Merkle Inc., @maxxeight

Moderator

Chris Sherman
Partner & VP Event Programming, Third Door Media, Inc., @CJSherman

The New Renaissance Of JavaScript

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Overview

JavaScript drives at least some functionality on 94% of all websites. And this reliance is likely to grow as Google, in particular, doubles down on PWA (Progressive Web App) adoption for their JavaScript-based capabilities to create responsive, application-like experiences for mobile and desktop devices.

Google also recently released a new SEO workaround, called dynamic rendering, that will support modern sites with JavaScript, and sites that have a strong social media presence.

Attend this session to get an inside look into the renaissance of JavaScript and the reality of PWAs and dynamic rendering.

Speakers

Robin Rozhon

SEO Strategist, Electronic Arts (EA), @RobinRozhon

Moderator

Detlef Johnson
Editor at Large, Search Engine Land, Owner, Search Return, @deckarts

Advanced Technical SEO Clinic

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Overview

You may be a master of the technical basics, but even battle-scarred veterans run into serious challenges when they dive into advanced topics. Things get complicated quickly under the hood of your web infrastructure when you look at things like:

- URL parameter facets + pagination + canonicalization?
- Mobile + international versions?
- Local/geo + rel next/prev + Ajax?

If you're stumped on some of these issues, you're not alone. Bring your biggest challenges and most vexing questions to this elite clinic to hear how the experts tackle crazy-complicated technical issues that confound even the most advanced SEOs.

Speakers

Patrick Stox

SEO Specialist - Search Engine Land Contributor, IBM, @patrickstox

Jenny Halasz

President, JLH Marketing, Inc., @jennyhalasz

Moderator

Detlef Johnson
Editor at Large, Search Engine Land, Owner, Search Return, @deckarts

Cracking Attribution In A Cross-Channel, Cross-Device World

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Overview

Sure, attribution is messy and imperfect, but savvy marketing know it's worth the trouble. Investing in attribution is about more than just budgets and bidding... it's also about gaining a better view of how channels and campaigns make an impact and how those efforts work together (or don't...) throughout the customer journey.

Bring your tough attribution questions to a panel of experts for meaningful answers. You'll learn about advanced-level approaches that can come from integrating your data. You'll also hear the pros and cons of certain attribution tools and platforms, and of course, attribution success stories.

Speakers

Simon Poulton

Vice President, Digital Intelligence - Search Engine Land Contributor, Wpromote, @spoulton

Nicola Smith

Founder & CEO, Rebel & Reason LLC, @Nicola_Smith22

Moderator

Ginny Marvin
Editor-in-Chief, Search Engine Land, @ginnymarvin

Optimizing For Voice Search & Virtual Assistants

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Overview

With millions of Google Assistant-based devices and Amazon Echos sold, it's clear that the feature of SEO requires optimizing content for voice search.

This session covers the opportunities and challenges voice search presents, including:

- How to optimize your content and user experience for a future in which half of all queries are voice-driven.
- The role featured snippets play in surfacing voice search results.
- Using variables such as locations, long-tail keywords and reviews.
- Creating task-based and informational content.
- Identifying cost-effective ways to experiment and learn with voice search.

Speakers

John Lincoln

CEO - Search Engine Land Contributor, Ignite Visibility, @johnelincoln

Olga Andrienko

Head of Global Marketing, SEMrush, @olgandrienko

Moderator

Barry Schwartz
Contributing Editor, Search Engine Land and Owner, RustyBrick, @rustybrick

Google & Bing Talk Spam & Penalties

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Overview

Want a behind-the-scenes view of how Google and Bing determine what's good and what's bad? Join Fili, former Google Search Quality team member, and Frédéric, who leads the anti-spam team at Microsoft, for a candid conversation on how both engines are fighting spam and handling manual penalties.

They'll discuss:
- Current webmaster guidelines: the things both Bing and Google think is bad and the subtle differences between the two.
- All about penalties: the philosophy behind them, how they are applied by each engine and how to get reconsidered.
- What's new: the latest blackhat SEO they're seeing and why it's still prudent to avoid the dark side.

Speakers

Frédéric Dubut

Senior Program Manager, Microsoft, @CoperniX

Fili Wiese

SEO Expert - Search Engine Land Contributor, SearchBrothers, @filiwiese

Moderator

Chris Sherman
Partner & VP Event Programming, Third Door Media, Inc., @CJSherman

Advanced Google Analytics Clinic

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Overview

Google Analytics is one of the most commonly used platforms among marketing teams today. But knowing how to pull basic reports is just the start. If your goal is to master Google Analytics so you can pull out actionable insights that can drive your business, this is the session for you!

You'll gain insights into your biggest GA issues and questions, including:

- How to combat spam.
- Which reports to avoid and which ones to live by.
- When to use a filter and when to use a segment.
- And much more!

Don't be shy! Raise your hand for an opportunity to have our experts take a look at your Google Analytics in real time, if you're so inclined.

Speakers

Simon Poulton

Vice President, Digital Intelligence - Search Engine Land Contributor, Wpromote, @spoulton

Annie Cushing

SEO and Analytics Consultant - Search Engine Land Contributor, Annielytics.com, @AnnieCushing

Moderator

Chris Sherman
Partner & VP Event Programming, Third Door Media, Inc., @CJSherman

The Evolving Landscape Of Local Search

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Overview

Traditional SEO techniques are integral for local SEO success, but other factors play a significant role in effective geotargeting. Learn how to improve your results by focusing on reviews, questions and answers, knowledge panel management and other organic tactics. Additionally, discover how to take best advantage of the functions of Google My Business.

To achieve success, you'll also have to keep an eye on new options for local advertising: Product listing and map ads, location extensions, local inventory ads — the list goes on.

Join our expert speakers for an exploration of the rapidly evolving local marketing landscape and discover how you can best leverage new opportunities.

Speakers

Conrad Saam

President, Mockingbird, @conradsaam

Tara Brown

Local Search Specialist, Wheelhouse DMG, @trbrown15

Andrew Shotland

President - Search Engine Land Contributor, Local SEO Guide, Inc., @localseoguide

Moderator

Greg Sterling
Contributing Editor, Search Engine Land and Owner, Sterling Market Intelligence, @gsterling

Ask The SEOs

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Overview

During this PowerPoint-free panel, veteran search marketers and technical SEOs will answer your burning questions about search engine optimization. Got a puzzling issue? Wondering about emerging trends or tips and techniques? Ask the experts!

Speakers

Jessica Bowman

Editor at Large, Search Engine Land, Owner, SEO In-house, @jessicabowman

Bruce Clay

President, Bruce Clay, Inc., @bruceclayinc

Lily Ray

Director, SEO, Path Interactive, @lilyraynyc

Moderator

Barry Schwartz
Contributing Editor, Search Engine Land and Owner, RustyBrick, @rustybrick

 


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