Obsessed With SEO & SEM

June 8-10, 2020
Bell Harbor International Conference Center

Advanced SEO Training with Bruce Clay

Monday, June 3

Don’t miss out on this exciting opportunity to learn from the pros!

Bruce Clay SEO Toolset Training

You obsess over website traffic wins. You look for more opportunities to show up in search. And you evolve your digital marketing efforts in line with Google’s latest changes.

This one-day Advanced SEO training workshop with Bruce Clay at SMX is for you.

bclaySpend Monday, June 3 with a master SEO and come away with cutting-edge SEO techniques – tackling RankBrain, voice search, AMP, featured snippets, and more – that can help raise your rankings and visibility in search engines.

Your intensive learning experience is taught by Bruce Clay, an SEO thought-leader since 1996 and recipient of the History of SEO Lifetime Achievement Award. Bruce has taught ethical SEO methodology to more than 5,000 professionals around the world. You can read many of their testimonials below.

Advanced SEO Training Workshop @SMX Advanced

What You’ll Learn at the Advanced SEO Workshop:

  • SEO strategy updates in light of Google’s RankBrain and AI algorithm advances
  • Mobile SEO requirements to gain rankings in the mobile-first index
  • Content optimization tactics that take advantage of semantic search
  • Voice search and digital assistant survival tips and SEO best practices
  • Ways to use structured data to achieve extra visibility in the SERPs
  • Latest AMP requirements, opportunities and effects on search results
  • Link attraction and cleanup techniques in the real-time Penguin environment
  • Site architecture and internal linking strategies that boost relevance and rankings

The SEOToolSet™


You have SEO experience, but would you like to walk through how Bruce Clay does SEO? Use the tools his agency built for their own client work to slice and dice content, competitors, site performance, and more. You’ll have a whole new outlook on your SEO campaigns with these cutting-edge tools and proven methodology.

Who Will Benefit From This Workshop?

Business owners, marketing managers, IT specialists, content developers, and SEOs will gain clarity and confidence from this training.

This is an advanced SEO training that builds on your current search engine optimization knowledge and takes it further. You’ll leave with questions answered, absolutely full of ideas to improve your digital marketing.

Two Ways To Attend

Register today to ensure your spot. Seating is limited. Here are the two ways to attend:

Pass OptionsSuper Early Bird
Now – March 16
Early Bird
March 17 – April 27
Last Chance
April 28 – June 2
On site
June 3
All Access Pass + Workshop$2,595$2,895$3,195$3,495
Workshop Only* (Workshop Descriptions)$895$1,045$1,195$1,345

Interested in sending a team? Check out our special Team Rates!

There are a limited number of tickets available.

Note: Bruce Clay SEO Training will be held on Monday, June 3 at the Bell Harbor International Conference Center. The seminar will begin promptly at 9:00am; please arrive at least 15 minutes early to register and pick up your course materials. Breakfast, lunch, and snacks will be served. The seminar will end at approximately 5:00pm.

Have questions? Email us at registration@searchmarketingexpo.com or call (877) 242-5242.

About Bruce Clay

Bruce Clay is founder and president of Bruce Clay, Inc., a global digital marketing company recognized as a worldwide leader in search marketing. Bruce began conducting SEO training in 1999, and since then more than 5,000 individuals have attended BCI’s courses internationally.

Bruce wrote the first program for web page analysis, and today BCI’s proprietary SEOToolSet™ is in its sixth generation.

He was awarded the 2013 Lifetime Achievement Award from the History of SEO Advisory Board.

Before founding BCI, Bruce had a long career as a technical executive with leading Silicon Valley firms. Bruce holds a BS in math and computer science and received his MBA from Pepperdine University.

Bruce has authored many books, including “Search Engine Optimization All-in-One for Dummies” for Wiley.

He has spoken at hundreds of marketing industry events, including Search Marketing Expo (SMX), Search Engine Strategies, WebmasterWorld, and ad:Tech, and has been quoted in the Wall Street Journal, USA Today, PC Week, Wired Magazine, Smart Money, and many other publications.

What Attendees Are Saying:

Hundreds of search engine marketing professionals have completed Bruce Clay’s SEO Training. Here’s what they’ve said about investing in the course…

“This course will greatly enhance your ability to increase your search rankings which will result in greater search engine generated traffic. It is obviously so critical to learn this information and the specific details rather than just a topic discussion. A workshop to learn, not a lecture to listen to.

– Steve from San Luis Obispo, CA

Did the SEO workshop exceed your expectations?

“Bruce’s SEO Workshop was simply amazing. I didn’t think it was possible to captivate my attention for 8+ hours over the course of a long day, but Bruce made it happen. Totally worth the 90 minutes sleep I got on the red eye later that night! Bruce is also an incredibly humble and gracious guy, posing for pictures with attendees and signing copies of his book. He stuck around for a good hour after his talk to answer follow-up questions and give helpful advice. Looking forward to digging into the toolset and coming up with a list of “to do” items for my team.”

“Every aspect of the course completely surpassed all of my expectations. I assure you I had high expectations, just in case you were wondering.”

What attendees enjoyed most about the overall experience of SEO Training by Bruce Clay:

“What I liked most was being trained by an SEO expert and having access to the materials and tools Bruce designed to catapult SEO results. More gratifying, was the ethics Bruce stands behind. I’m a firm believer in honesty and I admire Bruce’s dedication and promotion of SEO ethics.”

“Bruce Clay really made the information sink in (both in a fun and educational way). I will be referencing the materials until they 1) become so overused they are unreadable or 2) they become out of date. I really enjoyed the course overall and will encourage everyone I can to go.”

“Real world, best practices.”

“The training materials, the lab with my Bruce Clay team and the time I had to ask questions and interact w/ Bruce during breaks.”

“SEO-Enlightened is how I describe it. I was one of those people that looked at what other web sites did and would read forums for my SEO information. After the SEO Training, I feel everything I knew before has been thrown out the window. I won’t ever approach a web project the same way.”

“This course will greatly enhance your ability to increase your search rankings which will result in greater search engine generated traffic.”

“…Excellent use of examples. “

“Interesting information. Good teacher :-)”

What would you change about the teaching methods of the instructor?

“Nothing, [exceeded] my expectations.”

Did the course increase your appreciation of the subject matter?

“Much better understanding of the entire SEO process. It definitely requires good tools as well as good technique(s).”

“Yes. I didn’t have much experience before in SEO and now I realize how important and vital it is to companies.”

“Yes, understand more the “process” nature of SEO.”

“The course is given in such a way that really makes you thirst for what’s coming next. It’s exciting and packed with information.”

“Made me realize that SEO requires an integration of many factors”

“The second time was definitely worth the repeated exposure to the course.”

“I really enjoyed it and I have already had some small victories due to the training.”

“There were things that I didn’t know or mistaken beliefs that I had that have been cleared up so my game has been refined.”

“Yes. I appreciate the level of complexity necessary to make a site successful. I also appreciate the fact that this is always evolving and it’s necessary to stay on top of the changes in the industry.”

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