Speakers
Benu Aggarwal, President and Founder, Milestone, Inc. SMX Advanced 2022 Speaker:
Benu Aggarwal, founder and president of Milestone Inc., is a highly recognized expert in digital marketing solutions, voice search, SEO, and local. Benu oversees product development, client services, technology, and strategic vision for the company. Under her leadership, the company has prospered as it launched a suite of SEO-first software products and thousands of websites of which dozens won design and technology awards. With her technical marketing experience, entrepreneurial spirit, and motivating attitude, Benu has the ability to translate technical ideas into tangible practice that drive results for customers.
Alyssa Altman, Director, Data & Analytics, ICON International SMX Advanced 2022 Speaker:
From KPI to SEM – and all the acronyms in between – Alyssa Altman devises smart digital strategies that generate leads. She also has a passion for all things Data & Analytics; if measuring digital was easy, everyone would do it! She graduated from Quinnipiac University in 2014 with a degree in Marketing and then in 2015 after an accelerated MBA. Right out of her MBA, she launched into her career, beginning at a full-service advertising agency and recently moved to directing a data & analytics department. With a passion for all things paid search & analysis, Alyssa runs digital strategies for clients spanning many industries including ecommerce, education, healthcare, manufacturing, financial services, and more.
Menachem Ani, Founder, JXT Group 
Jessica Bowman, Enterprise SEO Consultant & Author of Executive SEO Playbook, SEOinhouse.com SMX Advanced 2022 Speaker:
Enterprise SEO in-house has been putting food on Jessica Bowman's table since 2002. She's the trusted advisor for some of the biggest brands in the world and quickly mobilizes teams company-wide to start taking action on SEO within days from developers to product managers to merchandisers. Jessica created the only online, enterprise-level company-wide SEO training uniquely designed for large corporations to mobilize an SEO army across all roles, company-wide. Jessica founded SEOinhouse.com, a consultancy focused on doing SEO in-house and she literally wrote the playbook on doing SEO at a large company.
Ryan Brock, Chief Content Officer, DemandJump SMX Advanced 2022 Speaker:
Ryan Brock is an entrepreneur and marketer, whose content marketing agency Metonymy Media was acquired by DemandJump after over a decade of driving world-class SEO results for clients in every industry. Today, Brock is laser-focused on empowering marketers and agencies to eliminate guesswork from the SEO process through Pillar-Based Marketing best practices that drive unprecedented page one rankings in weeks, not months.
Duane Brown, CEO, Take Some Risk Inc. SMX Advanced 2022 Speaker:
Duane Brown has been called an international man of mystery and digital nomad by friends. He has lived in 6 cities across 3 continents and visited 40 countries around the world. Over the last 5 years Duane has had the opportunity to work with brands including ASOS, Birdies, Pela Case, Jack Wills, Rose & Rex and FTD/ProFlowers. He now lives in Canada helping ecommerce and DTC brands grow through PPC marketing, data, and CRO.
Jaimie Clark, VP of SEO, Centerfield SMX Advanced 2022 Speaker:
Jaimie Clark serves as Centerfield’s VP of SEO, focused on driving organic growth across Centerfield’s portfolio of digital brands. Prior to joining Centerfield, Jaimie was the Head of SEO for the New York Times’ product review site, Wirecutter, where she built an internal SEO center of excellence, leading cross-functional work focused on driving reader and revenue growth. Before moving to Wirecutter, she led SEO efforts for The New York Times and established a robust growth strategy to increase readership through search during the newsroom’s digital transformation. Jaimie began her digital career on the agency side and holds a bachelor’s degree in Biochemistry from the City University of New York.
Brodie Clark, Independent SEO Consultant, Brodie Clark Consulting 
Bruce Clay, President, Bruce Clay, Inc. SMX Advanced 2022 Speaker:
Bruce Clay is founder and president of Bruce Clay, Inc., a global digital marketing company recognized as a worldwide leader in search marketing. Bruce began conducting SEO training in 1999, and since then more than 5,000 individuals have attended BCI’s courses internationally. Bruce wrote the first program for web page analysis, and today BCI’s proprietary SEOToolSet™ is in its sixth generation. Before founding BCI, Bruce had a long career as a technical executive with leading Silicon Valley firms. Bruce holds a BS in math and computer science and received his MBA from Pepperdine University. Bruce has authored many books, including “Search Engine Optimization All-in-One for Dummies” for Wiley. He has spoken at hundreds of marketing industry events, including Search Marketing Expo (SMX), Search Engine Strategies, WebmasterWorld, Affiliate Summit, Ungagged, PubCon and ad:Tech, and has been quoted in the Wall Street Journal, USA Today, PC Week, Wired Magazine and many other publications.
Avinash Conda, Director, Organic Growth, Williams Sonoma Inc 
John Cosley, Senior Director Marketing Communications, Microsoft Advertising SMX Advanced 2022 Speaker:
John Cosley is an experienced global leader of strategy and brand marketing with 18+ years in the technology, advertising, and entertainment industries and a passion for using storytelling to drive business impact. He is skilled in Brand Management, Digital Strategy, Integrated Marketing, Media and Advertising, Acquisitions, Public Relations and Communications, Strategic Partnerships and Organizational Development. John is a trusted thought partner and versatile problem-solver who consistently delivers top results by leveraging critical thinking, a growth mindset and effective communication to envision and ensure the success of strategic plans.
Andrea Cruz, Director of Client Strategy, Tinuiti SMX Advanced 2022 Speaker:
Andrea Cruz recently joined Tinuiti as a Director of Client Strategy.
In the past, she led and executed demand generation programs for clients. Andrea has been responsible for driving and implementing SEM, Social Media, ABM, and content syndication campaigns on platforms including Google Ads, Microsoft Ads, Facebook, LinkedIn, and more.
Beyond paid search and social platforms, Andrea is proficient in Google Analytics, Google Tag Manager, various CRMs and has previous experience in operations and B2B purchasing.
Originally from Venezuela, Andrea holds a Masters in International Business from Hult International Business School and is fluent in Spanish, English and French.
Janet Driscoll Miller, President and CEO, Marketing Mojo SMX Advanced 2022 Speaker:
Janet Driscoll Miller is the president and CEO of Marketing Mojo, an award-winning digital marketing agency. She has worked with clients including National Geographic, Mazda, Activision, LexisNexis, and many others. She is a frequent speaker on search, analytics and conversion. and guest lectures at the University of Virginia and James Madison University. Janet is the author of "Data-First Marketing: How to Compete and Win in the Age of Analytics," published by Wiley. She is a graduate of James Madison University.
Eric Enge, President, Pilot Holding SMX Advanced 2022 Speaker:
Eric Enge has been speaking about digital marketing for more than a decade. He has keynoted many conferences including Pubcon Las Vegas, State of Search in Dallas, and Next10x. Eric is lead co-author of The Art of SEO, and also provides content to sites such as Search Engine Land, and Moz. Eric is particularly well known for the research that he publishes on key aspects of search. Eric was named 2018 Search Personality of the Year at the Drum Search Awards, 2016 Search Marketer of the Year (Male) at the Landys, and 2016 Search Personality of the Year at the US Search Awards, and Stone Temple Consulting was also named Best Large SEO Agency of the Year at the US Search Awards.
Eric is President of Pilot Holding, and was the Founder and CEO of Stone Temple Consulting (STC), a 70+ person digital marketing agency based in Massachusetts.
Ashley Fletcher, VP of Marketing, Adthena SMX Advanced 2022 Speaker:
As VP of Marketing, Ashley is responsible for continually expanding the global audience and market for Adthena’s groundbreaking search intelligence solutions. He joined Adthena from Criteo, where he led the product marketing team launching its Predictive Search product, an automated performance solution for Google Shopping in the US and EMEA. Prior to Criteo, he headed up marketing for finance and insurance comparison products across global markets at Google. In his 5 years at Google Ashley also working for the broader Search Ads Team, including Google Shopping, and Google Express products. Ashley’s career began on the agency side at Coast Digital, and he holds an MSc in Global Marketing and attended Wharton's Mini-MBA Program for Executives.
Jori Ford, CMO, FoodBoss SMX Advanced 2022 Speaker:
Recognized by Crain's as one of Chicago's Top 50 Women in Tech, marketing & product expert Jori Ford is an award-winning speaker & business strategist. With a background in SEO & content her career spans various industries with the concentration of her work being on e-commerce, startups, insurance & finance. Jori worked her way up from an entry-level position to a seat in the C-Suite. In her current role she leads the product & marketing team at FoodBoss, an online food ordering search engine. When she's not contemplating how to develop distributed crawling methods to address the inconsistent menu structures across the web, she's spending time mentoring women in search & leadership.
Will Foust, VP Digital Marketing, Siteimprove SMX Advanced 2022 Speaker:
As the Vice President of Digital Marketing, Will leads the ongoing development of the Siteimprove digital ecosystem. He is focused on demonstrating the value of the product to customers by telling the Siteimprove story; one that emphasizes not only the opportunity optimized content has for businesses, but the importance it has for the world.
Will has enabled some of the world’s largest companies to better engage and interact with their customers. His work experience is scattered across agencies and organizations of all sizes, building teams that move beyond traditional thinking and deliver exceptional results.
Previously, Will worked for large agencies within Interpublic Group and Omnicom, helping redefine and improve their digital initiatives. More recently, he built an efficient and successful internal agency within the startup Geniecast. He then took the B2B experience he gained working with brands like MiTek and Eastman Chemical over to Aurea Software, helping them launch new brands into the highly competitive AWS/SaaS space.
Glenn Gabe, SEO Consultant, G-Squared Interactive SMX Advanced 2022 Speaker:
Glenn Gabe is an SEO consultant at G-Squared Interactive (GSQi) and has over 25 years of experience in digital marketing. Glenn currently helps clients with algorithm update recovery, technical SEO audits, SEO for website redesigns and migrations, and SEO training. During his career, Glenn has helped companies across a wide range of industries including publishing, e-commerce, health and medical, finance, startups, military, education, non-profits, real estate, affiliate marketing, and more.
Brad Geddes, Co-Founder, Adalysis SMX Advanced 2022 Speaker:
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, a PPC recommendation engine. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program. Brad has worked with many of the world's leading companies in managing and perfecting their PPC management and workflows. One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate marketers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
Bastian Grimm, CEO, Peak Ace AG SMX Advanced 2022 Speaker:
Bastian Grimm is the CEO & Co-founder of Peak Ace and a renowned expert in large-scale, international SEO, managing sites of almost any size and in highly competitive industries. With more than 20 years’ experience in online marketing, technical and global SEO, Bastian was named “Search Personality of the Year” at the 2019 European Search Awards: a welcome acknowledgement of his contributions to a rapidly evolving industry. He currently oversees both Peak Ace’s search engine optimisation and content marketing initiatives.
Bastian’s believes that understanding a target market means not only getting to grips with the language, but also the culture. This has given him a unique perspective on how to reach global audiences. Bastian leads a thriving team of expert native speakers, equipped to serve clients in 20+ languages, and the results speak for themselves.
A full-service performance marketing agency with a focus on “all things search”, Peak Ace has a flair for over-achieving. Uncompromisingly technology-driven and a favourite of high profile clients such as Airbnb, Sennheiser and McKinsey & Company, Peak Ace is also celebrated among the marketing industry. In 2021, it was named Best Large Integrated Agency by multiple industry awards bodies, in both regional and global competition. Bastian is proud to lead such an innovative, ever-expanding company. His secret? Dynamic, decisive processes, a phenomenal team and always going to bed with “inbox zero”.
Eric Hatzenbuhler, Senior Digital Marketing Manager, MNTN SMX Advanced 2022 Speaker:
Eric manages the strategy and execution of MNTN's full funnel paid media program. Prior to joining MNTN, Eric worked for multiple advertising agencies overseeing paid media efforts for clients ranging from SMB to Fortune 500 organizations and spanning numerous industries from B2B to CPG.
Dr. Marie Haynes, CEO, Marie Haynes Consulting Inc. SMX Advanced 2022 Speaker:
Dr. Marie Haynes is the founder and CEO of Marie Haynes Consulting Inc. (MHC). Marie is a leader in the SEO industry with over 14 years of experience in SEO. She is known for her expertise in Google’s search algorithms, the topic of E-A-T, Google penalties and Google algorithm updates. Marie writes for Search Engine Land and other SEO publications and is often mentioned on Search Engine Roundtable. Marie speaks regularly at SEO conferences like SMX and others. Her SEO podcast and newsletter keep the industry informed on SEO topics.
Amy Hebdon, Founder & CEO, Paid Search Magic SMX Advanced 2022 Speaker:
Amy Hebdon is the founder of Google Partner agency Paid Search Magic, and is a top Google Ads conversion expert & paid search coach with over 16 years of hands-on experience. She was named as one of 2020's Top 25 Most Influential PPC Experts by PPC Hero, and her PPC marketing experience and insights make her a welcomed contributor to Search Engine Journal, PPC Hero, CXL, Copyhackers, Supermetrics and Unbounce. She co-hosts the free Facebook group Google Ads for Savvy Digital Marketers.
Michael Henderson, VP Performance Marketing, Paytient SMX Advanced 2022 Speaker:
Michael Henderson has been in the online marketing space since 2011. In his current role as VP of Performance Marketing at Paytient, Michael is responsible for the effectiveness of communication across both B2B and B2C audiences.
As the CMO at SuretyBonds.com, Michael oversaw all marketing operations including search engine optimization, paid media, and web analytics. Previously, he was the Digital Marketing Director at SuretyBonds.com and prior to that he worked as a Digital Specialist at an advertising agency. Mike's desire to grow and learn new things fuels his passion for the always-evolving industry of digital marketing.
Cory Henke, CEO / Founder, Variable Media SMX Advanced 2022 Speaker:
With over 15yrs of experience in digital marketing and a five year in a row speaker at Hero Conference, Cory Henke is no stranger to the importance of finding creative strategies for online engagement. He’s an expert in organic and paid advertising, specifically YouTube, which has helped advertisers scale through the 5-year-old ad agency Variable Media. He specializes in data visualization to help bring advertising data to life and provide immediate actionable results to clients and agencies.
Hooman Javidan-Nejad, Director of Performance Marketing, MNTN SMX Advanced 2022 Speaker:
Hooman leads all demand generation and performance marketing efforts at MNTN. Previously, Hooman served as director of international business development at GIG working directly with the CEO of the group on global expansion strategies. Prior to GIG, Hooman oversaw business strategy development and execution for multiple financial services and technology companies.
Misha Johanna, Customer Success Manager, Whatagraph 
Detlef Johnson, Owner, SearchReturn SMX Advanced 2022 Speaker:
Detlef Johnson is the SEO for Developers Expert for Search Engine Land and SMX. He is also a member of the programming team for SMX events and writes the SEO for Developers series on Search Engine Land. Detlef is one of the original group of pioneering webmasters who established the professional SEO field more than 20 years ago. Since then he has worked for major search engine technology providers, managed programming and marketing teams for Chicago Tribune, and consulted for numerous entities including Fortune 500 companies and agencies who service them. Detlef has a strong understanding of Technical SEO and a passion for Web programming to provide advice and special services that often includes source code.
Kelli Kemery, Senior Market Research Manager, Microsoft SMX Advanced 2022 Speaker:
Kelli Kemery is the lead market researcher for Microsoft Advertising's Market Intelligence team, focusing on consumer psychology, brand building and the importance of digital marketing (specifically search and native) to building strong consumer connections.
Diane Kulseth, Senior SEO Consultant and Trainer, Siteimprove SMX Advanced 2022 Speaker:
Diane Kulseth is the Senior SEO Consultant and Trainer at Siteimprove, where she leads SEO education for the US team and works with customers and prospective customers in building a stronger SEO strategy. Prior to her current role, she served in Digital Strategy positions at the University of St. Thomas, the largest private college in Minnesota and local non-profit, CaringBridge.org. With over 10 years of cross-vertical experience, including Fortune 500 brands, e-Commerce, Healthcare, and Government, Diane enjoys digging into and solving complex digital marketing problems that customers face, enabling them to connect with qualified audiences and increase their brand reach. She is a frequent speaker on SEO & digital marketing with recent appearances at the Digital Summit and SMX Next.
John Lee, Head of Evangelism, Microsoft SMX Advanced 2022 Speaker:
John Lee is a digital advertising professional with experience in PPC, display advertising, social advertising, SEO and analytics. At Microsoft Advertising, John is the Head of Evangelism engaging with the industry through speaking, blogging and working with industry influencers. He has been in the digital advertising industry since 2006 working with Hanapin Marketing, Wordstream and as co-owner of Clix Marketing. John is a regular contributor to Search Engine Journal, The SEM Post, Acquisio Blog, Clix Marketing Blog, Search Engine Watch and was instrumental in the creation and launch of popular paid search advertising blog PPC Hero. In addition to his writing, John has been a speaker at SMX, PubCon, Ungagged, Paid Search Association Conference, SocialPro, SES, ClickZ Live, HeroConf, Acquisio User Summit, State of Search, MN Search Summit, Ticket Summit and Zenith Conference.
Aaron Levy, VP of Paid Search, Tinuiti SMX Advanced 2022 Speaker:
Aaron Levy has been in the industry for 15+ years, leading paid media campaigns with clients ranging from Fortune 50s to startups and local businesses. He leads the 100+ person enterprise SEM team at Tinuiti, a full-service digital agency with offices across the US. Aaron's role is to help his team build strategies for some of the most recognizable brands in the world. Aaron "focuses" on the years ahead while his team works days and weeks ahead looking years ahead, making sure that clients are set up for the long term. Aaron's a frequent industry speaker and instructor at Drexel and University of Vermont, working to grow the next generation of great marketers. In his free time, he's either on the golf course, the hockey rink or in a kitchen (hopefully his own).
Melissa Mackey, Associate Director, Paid Search, MerkleB2B SMX Advanced 2022 Speaker:
Melissa Mackey is Associate Director of Paid Search at MerkleB2B. A veteran PPC marketer, she helps clients achieve maximum ROI from paid search. Mackey contributes regularly to several industry publications, including Search Engine Land, Search Engine Journal, MediaPost, and AdWeek, writing on PPC strategy. Mackey has spoken at industry conferences such as SMX Advanced, SMX Create and HeroConf.
Throughout her career, her achievements include overseeing strategy development and implementation of paid search and paid social campaigns for all types of advertisers, as well as execution and analysis of ad copy and landing page strategy.
Mackey holds a Dual BA from Michigan State University, and a Masters of Management from Aquinas College. She lives in East Lansing, Michigan with her husband and the empty bedrooms of her two grown-and-flown children.
Luanne Marek, SVP of Media, Centerfield SMX Advanced 2022 Speaker:
Luanne Marek serves as Centerfield’s SVP of Media, overseeing all forms of paid media buying including search, social, display, and native. Luanne joined Centerfield with the acquisition of Qology Direct in 2017. She was previously with Qology Direct for 6 years where she led both the marketing and operations teams responsible for customer acquisition, digital marketing, and strategic planning in the Home Services vertical. Luanne has a deep understanding of the online-to-offline marketing and sales process as well as a strong track record of developing and executing best-in-class channel operations. Luanne is passionately data-driven in her approach to omnichannel marketing strategies to ensure an optimal customer experience.
Jonathan Meyer, Senior Solutions Engineer, Hawksearch by Bridgeline SMX Advanced 2022 Speaker:
Jonathan Meyer is a Senior Solutions Engineer for Hawksearch by Bridgeline. He has been working in the search, navigation, and recommendations world for over 7 years, with a focus on solving enterprise level problems in this space.
Carlos Meza, President & CEO, Crowd Content SMX Advanced 2022 Speaker:
Carlos Meza is an experienced technology executive with a background in engineering and corporate finance. Over the last 5 years Carlos has been leading high growth technology companies, currently as the CEO of Crowd Content (a high growth freelance content writing platform) and previously as CEO of Kivuto Solutions (SaaS Edtech company). Prior to becoming a tech executive Carlos spent 13 years working with multinational banks such as Citibank and HSBC in their mid-market divisions, helping entrepreneurs and management teams with everything from traditional debt solutions to more complex matters such as M&A and private equity. Carlos holds a bachelor’s degree in Industrial Engineering from the Universidad Industrial de Santander and an MBA from the University of Calgary.
John Morabito, VP of SEO, Stella Rising SMX Advanced 2022 Speaker:
Justina Norvainyte, Customer Success Manager, Whatagraph 
Sean O'Connor, Senior Customer Success Manager, Adthena SMX Advanced 2022 Speaker:
Sean O'Connor is an experienced Search Marketing Specialist with a demonstrated history of working in the internet industry. Skilled in Search Engine Optimization (SEO), Customer Relationship Management (CRM), Comparison Shopping Engines, Management, and Online Business Management. Strong marketing professional with a BA focused in English; Irish poetry, modern literature, and creative writing from The University of Texas at Austin.
Cecil Odom, Ads Product Manager, Brave SMX Advanced 2022 Speaker:
Product development professional with two decades of experience conceptualizing and launching software and hardware products into the market. Highly skilled at directing cross-functional teams and vendors through the full product development lifecycle, with equal talent for leading the creative/concept design process and managing engineering execution. Developing smart, compelling, and memorable products from a perspective of user experience is my passion.
Torkel Öhman, CTO, Amanda AI SMX Advanced 2022 Speaker:
As the co-founder and CTO of Amanda AI, a fully automated advertising service, I'm genuinely passionate about building things and everything digital marketing.
The idea for Amanda AI came from a firm belief that SEM is perfect for automation. In 2018 I built an advertising robot that does what robots do best: tests, learns, and perfects your digital advertising campaigns on Google and Meta.
As of 2022, the Amanda AI has done more than 3 billion optimizations and continues to serve small and large businesses by increasing cost-efficiency and removing the needless hands-on work that digital advertising requires.
Andy Orlando, Senior Director, Search Marketing, ICON International 
Jessica Ortiz, Director SEM, Stella Rising SMX Advanced 2022 Speaker:
Results driven digital marketing strategist and campaign manager with 7+ years of experience working with retail, B2B, real estate, and travel clients. Experienced in end to end management of Search, Display, Shopping, YouTube, and Marketplace (Amazon, Walmart, Instacart, and Criteo) advertising campaigns.
Naira Perez, Sr. Digital Marketing Manager, Portland Trail Blazers SMX Advanced 2022 Speaker:
During her years in marketing and advertising, Naira Perez has focused on achieving a balance of communication and analytical skills to successfully partner with stakeholders at every level of the organization, across multiple functions and regions. Her objective has been to advance the marketing performance insights and global digital footprint of her clients. Naira has been in marketing for almost 20 years and has been able to work with clients from several industries and Fortune 500 brands. She got her start in direct response advertising, building brands on TV, radio and print before digital was even a thing. She founded SpringHill in 2016 specializing in the development and implementation of digital marketing strategies like paid media, integrated campaign design and identifying audience patterns. In 2021, she joined the Portland Trail Blazers to help grow their innovative and expanding digital marketing department.
Frederick Polgardy, Architect, Sustainable Code SMX Advanced 2022 Speaker:
Frederick Polgardy is a full-stack software generalist with a fondness for programming languages (having written a few himself) and computer science fundamentals. Fred has been a developer, consultant, and architect for SAAS product companies from the garage to the enterprise for 25 years. From the gritty details of HTTP, SSL, and CGI all the way up to powerful frameworks like Rails and React, Fred has been building and optimizing the web for as long as there's been a web to build. For no apparent reason, he has a soft spot in his heart for JavaScript.
Henry Powderly, Vice President, Content, Third Door Media SMX Advanced 2022 Speaker:
Henry Powderly was vice president of content for Third Door Media, publishers of Search Engine Land and MarTech. With more than a decade in editorial leadership positions, he was responsible for content strategy and event programming for the organization.
Jyll Saskin Gales, Marketing Consultant, Jyll.ca SMX Advanced 2022 Speaker:
Jyll Saskin Gales is a marketing consultant, coach and instructor. She teaches digital marketing at Jelly Academy, Elevate, The DMZ at Ryerson University, boutique agencies, Fortune 100 companies, and her own online course platform. She advises business owners across industries and sizes, helping them get the most profitable return on investment from their marketing efforts. And over 50,000 people follow her on TikTok for bite-sized, actionable marketing tips from a former Googler.
Nadiia Sharipova, Head of Performance Marketing, Wrike SMX Advanced 2022 Speaker:
Nadiia Sharipova is the Head of Performance Marketing at Wrike. Nadiia has more than ten years of experience running and scaling paid acquisition, driving ROI, and improving marketing team processes. She began as an SEM specialist and is now responsible for the international team that delivers the constant growth of Wrike user acquisition worldwide.
Izzi Smith, Product Marketing Team Lead, Ryte SMX Advanced 2022 Speaker:
Izzi is the Product Marketing Team Lead at Ryte, and has previously worked as a consultant, and in-house SEO for Sixt rent a car. In her work, she loves solving website UX mysteries, sharing her knowledge, and helping companies create even more awesome websites for users and Search Engines. Izzi has spoken at many top industry events and conferences across Europe and has been rated the best speaker several times. She also has a thing for making SEO memes and exploring her resident city of Munich.
Chris Spann, Senior Technical SEO, Deepcrawl 
Patrick Stox, Product Advisor, Technical SEO, & Brand Ambassador, Ahrefs SMX Advanced 2022 Speaker:
Patrick Stox is a Product Advisor, Technical SEO, & Brand Ambassador at Ahrefs. He's an organizer for the Raleigh SEO Meetup (the most successful SEO Meetup in the US), the Beer and SEO Meetup, and the Raleigh SEO Conference. He also runs a Technical SEO Slack group and is a moderator for /r/TechSEO on Reddit.
Frederick Vallaeys, Co-founder & CEO, Optmyzr SMX Advanced 2022 Speaker:
Frederick Vallaeys co-founded Optmyzr in 2013 to give search marketers the tools they needed to make managing pay-per-click (PPC) accounts quick and simple. A former Google executive and one of the tech giant’s first 500 employees, Fred spent close to 10 years managing and evangelizing for the AdWords (now Google Ads) product, and is best remembered for his work on Quality Score.
Fred is also an accomplished author and speaker on PPC account management, automation, and scripts — having spoken at high-profile events like SMX Advanced and Hero Conf and having published “Unlevel the Playing Field: The Biggest Mindshift in PPC History” in 2022 and "Digital Marketing in an AI World: Futureproofing Your PPC Agency" in 2019.
He is also the host of Optmyzr’s PPC Town Hall, a live video podcast that empowers paid search professionals with the latest insight about the search channels and marketing tools. He was recognized as 2018’s SEM Contributor of the Year by Search Engine Land, top 10 on PPC Hero’s definitive industry ranking of the most influential PPC experts of 2021, and Search Marketer of the Year for 2021 by Search Engine Land.
Follow him on Twitter @siliconvallaeys.
Norm Vogele, Senior SEO Onsite Content Strategist, Page One Power SMX Advanced 2022 Speaker:
Norm Vogele helps organizations bridge the gap between web-based algorithms and human users by creating content that drives engagement, improves online visibility, and advances brand development. Skilled in Search Engine Optimization SEO (especially on-page optimization), content creation (including blog posts, supporting link acquisition, and keyword-driven SEO strategies), and training and development. Norm is an experienced SEO Specialist who has managed to drive bottom-line results for clients and help peers start their careers in marketing, SEO, and data-driven content creation.
Eric Wu, VP of Product Growth, Honey, a PayPal Company SMX Advanced 2022 Speaker:
Eric Wu is the VP of Product Growth at Honey Science, part of the PayPal family.
As a Product Manager and Marketing Technologist, he has made a career of connecting millions with large brands while at Edmunds, AT&T, SpinMedia, Demand Media, and REALTOR.
Since 2000, Eric has worked at scale across a variety of industries for some of the internets most popular brands including Uber, Pinterest, Trip Advisor, Rent.com, Dollar Shave Club, and SPIN.com.
In addition to assisting large brands, Eric is also an angel investor, advisor and start-up mentor for UCLA's accelerator program and Mucker Capital accelerator classes. He coaches entrepreneurs on how to best leverage analytics, technology, and growth strategies to jump start their companies.
He holds a Bachelors of Science degree in Cognitive Science & Human Computer Interaction (HCI) from UC San Diego.
Linas Zemaitis, VP Marketing, Whatagraph SMX Advanced 2022 Speaker:
Linas has over 10 years of experience in digital marketing and a passion for customer centricity and data informed decision making. He currently leads the marketing team at Whatagraph, which is a reporting platform for marketing agencies and in-house teams. It lets you create beautiful, automated reports that your clients and management understand and love. With over 40 integrations, you can plug your favorite tools into your next report.
Christine Zirnheld, Digital Marketing Manager, Cypress North SMX Advanced 2022 Speaker:
Christine Zirnheld (AKA Shep) is a Digital Marketing Manager at Cypress North. She specializes in advertising and Google Ads and was named to PPC hero's list of rising stars In 2021. Christine also hosts Marketing O'Clock, a weekly digital marketing news podcast, where she covers the latest PPC news and updates with plenty of rants, sass, and eye rolls.
