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June 8-10, 2020
Bell Harbor International Conference Center

The SMX Advanced 2020 agenda is live! See what's in store...

Search Marketing Workshops at SMX Advanced

Monday, June 8, 2020

 

Extend the SMX experience! Take a deep dive on advanced SEO, PPC, and more with an exclusive SMX workshop, Monday, June 8 from 9:00am – 5:00pm. Conducted by recognized thought leaders in their fields, these educational resources offer best-practices training and industry networking opportunities. Keep reading for a look at the workshops coming to SMX Advanced.

Google Tag Manager For Marketers And Analysts

This hands-on workshop will cover the whys, hows, and what nows of working with Google Tag Manager – and teach you how to lead the planning, testing, and execution of a full implementation. You’ll learn everything from installing Google Tag Manager to designing a workflow for a high-level of efficiency.

Workshop Presenter

Advanced CRO Experimentation For Higher ROI

In this hands-on, experts-only workshop, you’ll learn practical methods to uncover user motivations, wants, and needs, how to prioritize all the different optimization items for your website, and how these items are implemented and propagated throughout the organization. This workshop was designed for advanced online marketing specialists who need to understand where their team should focus its effort and energy to generate higher ROI from their website or current digital and paid advertising campaigns.

Workshop Presenters

Advanced SEO Training

Spend a day with a master SEO and come away with cutting-edge SEO techniques – tackling RankBrain, voice search, AMP, featured snippets, and more – that can help raise your rankings and visibility in search engines.

Workshop Presenter

Advanced Google Ads Training

Even with all of the new marketing channels that have opened up over the years, Google Ads (formerly AdWords) is still the core of many companies’ interactive campaigns. If your PPC campaigns are not running efficiently, it can have a drastic impact on your bottom line. Join Brad Geddes for a full-day advanced Google Ads workshop, training, and discussion that will teach you not only the best practices but also advanced concepts and strategies that are based on a decade of research and testing.

Workshop Presenter

Hardcore Technical SEO Tactics & Techniques

Do you deal with big SEO problems? Do you work in a large enterprise, or have a site with millions (or billions) of web pages? If so, the basic SEO training material is not what you’re looking for. You’re looking for the master class, the one that is loaded with advanced content. Topics include how to analyze and solve a variety of thorny technical SEO challenges, how to create and implement progressive web apps, PWAMPs, how to understand the impact of machine learning and AI on search.

Workshop Presenter

In-House SEO Exchange

Join Jessica Bowman for a full-day of “open the kimono” knowledge sharing in the only event designed by in-house SEOs for in-house SEOs. Because attendees are all in-house SEOs, the walls come down and you get to talk to the people actually doing SEO at the big brands, build relationships, and share solutions that you would normally only hear behind closed doors. There is no other workshop with this level of sharing!

Workshop Presenter

 

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