SEO for developers: Live code-based workshop

Online June 17-18 – $199

Google’s search algorithm updates continue to make old-school optimization less impactful and tools like CMS plugins and SEO platforms are handling so much more. As a result, we’re seeing more SEOs wanting to learn more about the technical aspects of optimization.

Similarly, as developers continue to create innovative apps and interactive experiences online, there is a need for them to know how to do that work in a way that does not hurt or often enhances SEO.

SEO for Developers is where these communities come together.

Hosted by Detlef Johnson, this two-day workshop will explore SEO-friendly coding through discussion and live coding demonstrations.

This workshop will take place online, June 17-18, from 12:00pm — 3:00pm ET each day. Register now for just $199 — or bundle with your SMX Advanced All Access pass for just $379!

Register Now

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Here’s a breakdown of what will be covered:

What programming language should be learned first?

Virtually everyone starting out in this discipline wants someone to tell them what to learn first. You’ll get the answer to this important question as well as an overview of what programming languages you’ll want to explore once you’ve gotten your feet wet.

SEO Semantics with HTML5, CSS, and JavaScript

Learn to use semantics throughout your code to structure documents, save yourself from writing too many comments describing what code blocks do, help subsequent programmers figure out your code faster, and simultaneously optimize for the future of search engines.

The Web Platform

We’re living in the center of a frontend revolution with the advent of JavaScript now universally available, including on the backend, because of Google’s V8 project and NodeJS-based frameworks. Together, we’ll look at what’s in store regarding The Web Platform and the possibilities of what’s next for what we currently call search engine indexing.

Deep Dive into Core Web Vitals

Google introduced many metrics that have culminated in the Core Web Vitals scoring mechanism which already plays a role in the ranking algorithm. We’re going to look at each of the metrics and what page elements affect the scores so that you can begin optimizing for the User Experience algorithm ranking factor, the effects of which will be felt from mid-August 2021 onward.

The Road Ahead

In order to read the development workflow tea leaves as a future technical SEO practitioner, especially for those who get their hands dirty in code, we will look at evaluating what’s possible with bleeding-edge solution providers. We’ll also dive into strategies for delivering SEO through microservices in a serverless environment and neat new things like Deno along with other new paradigms like Svelte and Web Assembly.

After this workshop, you’ll be able to:

  • Feel more confident writing HTML5 for search engines
  • Better understand how Internet and website indexing works
  • Improved communications between developers and SEO practitioners
  • Experiment with processing scripts with a local or remote terminal
  • Tackle Core Web Vitals and improve rankings from User Experience factors
  • Take in the lay of the land with one eye on future technology

Register now for just $199 — or bundle with your SMX Advanced All Access pass for just $379!

Register Now

This workshop qualifies for 50 PDUs for OMCP renewal.


Meet your workshop instructor

Detlef Johnson is the SEO for Developers Expert for Search Engine Land and SMX. He is also a member of the programming team for SMX events and writes the SEO for Developers series on Search Engine Land. Detlef is one of the original group of pioneering webmasters who established the professional SEO field more than 20 years ago. Since then he has worked for major search engine technology providers, managed programming and marketing teams for Chicago Tribune, and consulted for numerous entities including Fortune 500 companies. Detlef now works for Internet Marketing Ninjas, lending a strong understanding of Technical SEO and a passion for Web programming to company reports and special services.

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