Welcome to SMX Build! Registration is now closed, but if you’ve already signed up, click the orange button above to access the on-demand recording. On-demand access will be available until January 14, 2022. Have any questions? Visit the FAQ page. (The session times you see below are based on your timezone.)
Tuesday — December 14th, 2021
Session
TRACK
SEO
Part one: Introduction to SEO for Developers - Tools and objectives
Part one: Introduction to SEO for Developers - Tools and objectives
Apple
Gmail
Outlook Desktop
Outlook.com
Yahoo Mail
If your calendar provider is not listed,
please add the session details manually.
Detlef Johnson
Owner, SearchReturn
Frederick Polgardy
Architect, Sustainable Code
Speaker
Detlef Johnson
Owner, SearchReturn
Detlef Johnson is the SEO for Developers Expert for Search Engine Land and SMX. He is also a member of the programming team for SMX events and writes the SEO for Developers series on Search Engine Land. Detlef is one of the original group of pioneering webmasters who established the professional SEO field more than 20 years ago. Since then he has worked for major search engine technology providers, managed programming and marketing teams for Chicago Tribune, and consulted for numerous entities including Fortune 500 companies and agencies who service them. Detlef has a strong understanding of Technical SEO and a passion for Web programming to provide advice and special services that often includes source code.
Speaker
Frederick Polgardy
Architect, Sustainable Code
Frederick Polgardy is a full-stack software generalist with a fondness for programming languages (having written a few himself) and computer science fundamentals. Fred has been a developer, consultant, and architect for SAAS product companies from the garage to the enterprise for 25 years. From the gritty details of HTTP, SSL, and CGI all the way up to powerful frameworks like Rails and React, Fred has been building and optimizing the web for as long as there's been a web to build. For no apparent reason, he has a soft spot in his heart for JavaScript.
Part one: Introduction to SEO for Developers - Tools and objectives
Session Overview
Still have to register? Get started here.
Join us for the kick-off session that will set the stage for this one-day event. Your host, Detlef Johnson, will introduce what we'll be covering throughout the day, including how to run and interpret industry tests using free tools, how to recognize common pitfalls in design patterns as well as solutions for them, and optimization strategies for frameworks and 'by proxy' using Edge SEO tactics. You'll also get an overview of the tools we'll be demonstrating throughout the day.
Then, we'll jump into Core Web Vitals and the effect they have on rankings. If you offer tech SEO services, you’re going to want to familiarize yourself with this vital information and catch a glimpse of how a developer can bump the scores.
After this session, you’ll be able to:
- Feel more confident with the tools required for conducting optimization
- Improve your understanding of Core Web Vitals and how the structure of your website affects them
- Understand the challenges SEOs and developers face when offering CWV (Core Web Vitals) services
(If you've already registered for this event, click the orange button at the top of your screen to access the on-demand recording. On-demand access will be available until January 14, 2022.)
If your calendar provider is not listed,
please add the session details manually.
Speakers
Detlef Johnson
Owner, SearchReturn @deckarts
Frederick Polgardy
Architect, Sustainable Code
Overtime Live Q&A - Part one: Introduction to SEO for Developers - Tools and objectives
Overtime Live Q&A - Part one: Introduction to SEO for Developers - Tools and objectives
If your calendar provider is not listed,
please add the session details manually.
Detlef Johnson
Owner, SearchReturn
Frederick Polgardy
Architect, Sustainable Code
Speaker
Detlef Johnson
Owner, SearchReturn
Detlef Johnson is the SEO for Developers Expert for Search Engine Land and SMX. He is also a member of the programming team for SMX events and writes the SEO for Developers series on Search Engine Land. Detlef is one of the original group of pioneering webmasters who established the professional SEO field more than 20 years ago. Since then he has worked for major search engine technology providers, managed programming and marketing teams for Chicago Tribune, and consulted for numerous entities including Fortune 500 companies and agencies who service them. Detlef has a strong understanding of Technical SEO and a passion for Web programming to provide advice and special services that often includes source code.
Speaker
Frederick Polgardy
Architect, Sustainable Code
Frederick Polgardy is a full-stack software generalist with a fondness for programming languages (having written a few himself) and computer science fundamentals. Fred has been a developer, consultant, and architect for SAAS product companies from the garage to the enterprise for 25 years. From the gritty details of HTTP, SSL, and CGI all the way up to powerful frameworks like Rails and React, Fred has been building and optimizing the web for as long as there's been a web to build. For no apparent reason, he has a soft spot in his heart for JavaScript.
Overtime Live Q&A - Part one: Introduction to SEO for Developers - Tools and objectives
Session Overview
Still have to register? Get started here.
Join Detlef for an interactive Q&A about the previous session. Ask questions, dig deeper into the material presented, or just sit back and listen.
(If you've already registered for this event, click the orange button at the top of your screen to access the on-demand recording. On-demand access will be available until January 14, 2022.)
If your calendar provider is not listed,
please add the session details manually.
Speakers
Detlef Johnson
Owner, SearchReturn @deckarts
Frederick Polgardy
Architect, Sustainable Code
Break
Session
TRACK
SEO
Part two: SEO developer testing, tactics, and strategy
Part two: SEO developer testing, tactics, and strategy
If your calendar provider is not listed,
please add the session details manually.
Detlef Johnson
Owner, SearchReturn
Frederick Polgardy
Architect, Sustainable Code
Speaker
Detlef Johnson
Owner, SearchReturn
Detlef Johnson is the SEO for Developers Expert for Search Engine Land and SMX. He is also a member of the programming team for SMX events and writes the SEO for Developers series on Search Engine Land. Detlef is one of the original group of pioneering webmasters who established the professional SEO field more than 20 years ago. Since then he has worked for major search engine technology providers, managed programming and marketing teams for Chicago Tribune, and consulted for numerous entities including Fortune 500 companies and agencies who service them. Detlef has a strong understanding of Technical SEO and a passion for Web programming to provide advice and special services that often includes source code.
Speaker
Frederick Polgardy
Architect, Sustainable Code
Frederick Polgardy is a full-stack software generalist with a fondness for programming languages (having written a few himself) and computer science fundamentals. Fred has been a developer, consultant, and architect for SAAS product companies from the garage to the enterprise for 25 years. From the gritty details of HTTP, SSL, and CGI all the way up to powerful frameworks like Rails and React, Fred has been building and optimizing the web for as long as there's been a web to build. For no apparent reason, he has a soft spot in his heart for JavaScript.
Part two: SEO developer testing, tactics, and strategy
Session Overview
Still have to register? Get started here.
In this next segment, we'll look at source code by reviewing simple projects and examples, study common HTML cases, and recreate performance issues that demonstrate the effect of a fix.
After this session, you’ll be able to:
- Recognize the signs and test results that indicate common performance (speed) problems
- View source and look for opportunities to improve performance
- Read a waterfall chart in the context of CWV (Core Web Vitals)
(If you've already registered for this event, click the orange button at the top of your screen to access the on-demand recording. On-demand access will be available until January 14, 2022.)
If your calendar provider is not listed,
please add the session details manually.
Speakers
Detlef Johnson
Owner, SearchReturn @deckarts
Frederick Polgardy
Architect, Sustainable Code
Overtime Live Q&A - Part two: SEO developer testing, tactics, and strategy
Overtime Live Q&A - Part two: SEO developer testing, tactics, and strategy
If your calendar provider is not listed,
please add the session details manually.
Detlef Johnson
Owner, SearchReturn
Frederick Polgardy
Architect, Sustainable Code
Speaker
Detlef Johnson
Owner, SearchReturn
Detlef Johnson is the SEO for Developers Expert for Search Engine Land and SMX. He is also a member of the programming team for SMX events and writes the SEO for Developers series on Search Engine Land. Detlef is one of the original group of pioneering webmasters who established the professional SEO field more than 20 years ago. Since then he has worked for major search engine technology providers, managed programming and marketing teams for Chicago Tribune, and consulted for numerous entities including Fortune 500 companies and agencies who service them. Detlef has a strong understanding of Technical SEO and a passion for Web programming to provide advice and special services that often includes source code.
Speaker
Frederick Polgardy
Architect, Sustainable Code
Frederick Polgardy is a full-stack software generalist with a fondness for programming languages (having written a few himself) and computer science fundamentals. Fred has been a developer, consultant, and architect for SAAS product companies from the garage to the enterprise for 25 years. From the gritty details of HTTP, SSL, and CGI all the way up to powerful frameworks like Rails and React, Fred has been building and optimizing the web for as long as there's been a web to build. For no apparent reason, he has a soft spot in his heart for JavaScript.
Overtime Live Q&A - Part two: SEO developer testing, tactics, and strategy
Session Overview
Still have to register? Get started here.
Join Detlef for an interactive Q&A about the previous session. Ask questions, dig deeper into the material presented, or just sit back and listen.
(If you've already registered for this event, click the orange button at the top of your screen to access the on-demand recording. On-demand access will be available until January 14, 2022.)
If your calendar provider is not listed,
please add the session details manually.
Speakers
Detlef Johnson
Owner, SearchReturn @deckarts
Frederick Polgardy
Architect, Sustainable Code
Break
Session
TRACK
SEO
Part three: Framework optimization for today and a look at the horizon
Part three: Framework optimization for today and a look at the horizon
If your calendar provider is not listed,
please add the session details manually.
Detlef Johnson
Owner, SearchReturn
Frederick Polgardy
Architect, Sustainable Code
Speaker
Detlef Johnson
Owner, SearchReturn
Detlef Johnson is the SEO for Developers Expert for Search Engine Land and SMX. He is also a member of the programming team for SMX events and writes the SEO for Developers series on Search Engine Land. Detlef is one of the original group of pioneering webmasters who established the professional SEO field more than 20 years ago. Since then he has worked for major search engine technology providers, managed programming and marketing teams for Chicago Tribune, and consulted for numerous entities including Fortune 500 companies and agencies who service them. Detlef has a strong understanding of Technical SEO and a passion for Web programming to provide advice and special services that often includes source code.
Speaker
Frederick Polgardy
Architect, Sustainable Code
Frederick Polgardy is a full-stack software generalist with a fondness for programming languages (having written a few himself) and computer science fundamentals. Fred has been a developer, consultant, and architect for SAAS product companies from the garage to the enterprise for 25 years. From the gritty details of HTTP, SSL, and CGI all the way up to powerful frameworks like Rails and React, Fred has been building and optimizing the web for as long as there's been a web to build. For no apparent reason, he has a soft spot in his heart for JavaScript.
Part three: Framework optimization for today and a look at the horizon
Session Overview
Still have to register? Get started here.
Popular frameworks, particularly JavaScript frameworks, deserve their own SEO treatment as many performance optimization principles can be found to be built into the likes of NextJS. Yet SEO problems can still persist and undermine your efforts. In this next session, we’ll explore NextJS and highlight things to consider when you’re choosing new JavaScript technology.
After this session, you’ll be able to:
- Know where to look under the hood in popular frameworks
- Overcome (or live with) pitfalls from the new libraries
- Deploy certain optimization patterns within the confines of a given framework
(If you've already registered for this event, click the orange button at the top of your screen to access the on-demand recording. On-demand access will be available until January 14, 2022.)
If your calendar provider is not listed,
please add the session details manually.
Speakers
Detlef Johnson
Owner, SearchReturn @deckarts
Frederick Polgardy
Architect, Sustainable Code
Overtime Live Q&A - Part three: Framework optimization for today and a look at the horizon
Overtime Live Q&A - Part three: Framework optimization for today and a look at the horizon
If your calendar provider is not listed,
please add the session details manually.
Detlef Johnson
Owner, SearchReturn
Frederick Polgardy
Architect, Sustainable Code
Speaker
Detlef Johnson
Owner, SearchReturn
Detlef Johnson is the SEO for Developers Expert for Search Engine Land and SMX. He is also a member of the programming team for SMX events and writes the SEO for Developers series on Search Engine Land. Detlef is one of the original group of pioneering webmasters who established the professional SEO field more than 20 years ago. Since then he has worked for major search engine technology providers, managed programming and marketing teams for Chicago Tribune, and consulted for numerous entities including Fortune 500 companies and agencies who service them. Detlef has a strong understanding of Technical SEO and a passion for Web programming to provide advice and special services that often includes source code.
Speaker
Frederick Polgardy
Architect, Sustainable Code
Frederick Polgardy is a full-stack software generalist with a fondness for programming languages (having written a few himself) and computer science fundamentals. Fred has been a developer, consultant, and architect for SAAS product companies from the garage to the enterprise for 25 years. From the gritty details of HTTP, SSL, and CGI all the way up to powerful frameworks like Rails and React, Fred has been building and optimizing the web for as long as there's been a web to build. For no apparent reason, he has a soft spot in his heart for JavaScript.
Overtime Live Q&A - Part three: Framework optimization for today and a look at the horizon
Session Overview
Still have to register? Get started here.
Join Detlef for an interactive Q&A about the previous session. Ask questions, dig deeper into the material presented, or just sit back and listen.
(If you've already registered for this event, click the orange button at the top of your screen to access the on-demand recording. On-demand access will be available until January 14, 2022.)
If your calendar provider is not listed,
please add the session details manually.
Speakers
Detlef Johnson
Owner, SearchReturn @deckarts
Frederick Polgardy
Architect, Sustainable Code
Break
Session
TRACK
SEO
Part four: Edge SEO and the future
Part four: Edge SEO and the future
If your calendar provider is not listed,
please add the session details manually.
Detlef Johnson
Owner, SearchReturn
Frederick Polgardy
Architect, Sustainable Code
Speaker
Detlef Johnson
Owner, SearchReturn
Detlef Johnson is the SEO for Developers Expert for Search Engine Land and SMX. He is also a member of the programming team for SMX events and writes the SEO for Developers series on Search Engine Land. Detlef is one of the original group of pioneering webmasters who established the professional SEO field more than 20 years ago. Since then he has worked for major search engine technology providers, managed programming and marketing teams for Chicago Tribune, and consulted for numerous entities including Fortune 500 companies and agencies who service them. Detlef has a strong understanding of Technical SEO and a passion for Web programming to provide advice and special services that often includes source code.
Speaker
Frederick Polgardy
Architect, Sustainable Code
Frederick Polgardy is a full-stack software generalist with a fondness for programming languages (having written a few himself) and computer science fundamentals. Fred has been a developer, consultant, and architect for SAAS product companies from the garage to the enterprise for 25 years. From the gritty details of HTTP, SSL, and CGI all the way up to powerful frameworks like Rails and React, Fred has been building and optimizing the web for as long as there's been a web to build. For no apparent reason, he has a soft spot in his heart for JavaScript.
Part four: Edge SEO and the future
Session Overview
Still have to register? Get started here.
In this age of innovation, edge computing and "edge SEO” has really taken hold. It is an incredibly useful “Swiss army knife” for the SEO developer / programmer. In this session, we’re going to explore the capability you have programming at the edge. You'll observe demonstrations of this powerful interface with Cloudflare Workers.
After this session, you’ll be able to:
- Imagine serving edge SEO for practically any purpose
- Feel confident about providing performance optimization
- Blow minds with proxy powers and a new way to deliver Tech SEO
(If you've already registered for this event, click the orange button at the top of your screen to access the on-demand recording. On-demand access will be available until January 14, 2022.)
If your calendar provider is not listed,
please add the session details manually.
Speakers
Detlef Johnson
Owner, SearchReturn @deckarts
Frederick Polgardy
Architect, Sustainable Code
Overtime Live Q&A - Part four: Edge SEO and the future
Overtime Live Q&A - Part four: Edge SEO and the future
If your calendar provider is not listed,
please add the session details manually.
Detlef Johnson
Owner, SearchReturn
Frederick Polgardy
Architect, Sustainable Code
Speaker
Detlef Johnson
Owner, SearchReturn
Detlef Johnson is the SEO for Developers Expert for Search Engine Land and SMX. He is also a member of the programming team for SMX events and writes the SEO for Developers series on Search Engine Land. Detlef is one of the original group of pioneering webmasters who established the professional SEO field more than 20 years ago. Since then he has worked for major search engine technology providers, managed programming and marketing teams for Chicago Tribune, and consulted for numerous entities including Fortune 500 companies and agencies who service them. Detlef has a strong understanding of Technical SEO and a passion for Web programming to provide advice and special services that often includes source code.
Speaker
Frederick Polgardy
Architect, Sustainable Code
Frederick Polgardy is a full-stack software generalist with a fondness for programming languages (having written a few himself) and computer science fundamentals. Fred has been a developer, consultant, and architect for SAAS product companies from the garage to the enterprise for 25 years. From the gritty details of HTTP, SSL, and CGI all the way up to powerful frameworks like Rails and React, Fred has been building and optimizing the web for as long as there's been a web to build. For no apparent reason, he has a soft spot in his heart for JavaScript.
Overtime Live Q&A - Part four: Edge SEO and the future
Session Overview
Still have to register? Get started here.
Join Detlef for an interactive Q&A about the previous session. Ask questions, dig deeper into the material presented, or just sit back and listen.
(If you've already registered for this event, click the orange button at the top of your screen to access the on-demand recording. On-demand access will be available until January 14, 2022.)
If your calendar provider is not listed,
please add the session details manually.
Speakers
Detlef Johnson
Owner, SearchReturn @deckarts
Frederick Polgardy
Architect, Sustainable Code
Break
Clinic
TRACK
SEO
Performance analysis and optimization clinic
Performance analysis and optimization clinic
If your calendar provider is not listed,
please add the session details manually.
Detlef Johnson
Owner, SearchReturn
Frederick Polgardy
Architect, Sustainable Code
Speaker
Detlef Johnson
Owner, SearchReturn
Detlef Johnson is the SEO for Developers Expert for Search Engine Land and SMX. He is also a member of the programming team for SMX events and writes the SEO for Developers series on Search Engine Land. Detlef is one of the original group of pioneering webmasters who established the professional SEO field more than 20 years ago. Since then he has worked for major search engine technology providers, managed programming and marketing teams for Chicago Tribune, and consulted for numerous entities including Fortune 500 companies and agencies who service them. Detlef has a strong understanding of Technical SEO and a passion for Web programming to provide advice and special services that often includes source code.
Speaker
Frederick Polgardy
Architect, Sustainable Code
Frederick Polgardy is a full-stack software generalist with a fondness for programming languages (having written a few himself) and computer science fundamentals. Fred has been a developer, consultant, and architect for SAAS product companies from the garage to the enterprise for 25 years. From the gritty details of HTTP, SSL, and CGI all the way up to powerful frameworks like Rails and React, Fred has been building and optimizing the web for as long as there's been a web to build. For no apparent reason, he has a soft spot in his heart for JavaScript.
Performance analysis and optimization clinic
Session Overview
Still have to register? Get started here.
In this interactive clinic, Detlef will review pre-selected websites to identify and demonstrate helpful coding improvements that you can map to your own site to boost performance.
(If you've already registered for this event, click the orange button at the top of your screen to access the on-demand recording. On-demand access will be available until January 14, 2022.)
If your calendar provider is not listed,
please add the session details manually.
Speakers
Detlef Johnson
Owner, SearchReturn @deckarts
Frederick Polgardy
Architect, Sustainable Code
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