Agenda
Explore the SMX Build agenda, featuring a laser-focused training track that explores cutting-edge SEO tactics to boost site performance. The entire event will take place live, online on December 14. Grab your free pass now! (The session times you see below are based on your your timezone.)
Tuesday — December 14th, 2021
Session
TRACK
SEO
Part one: Introduction to SEO for Developers - Tools and objectives
Part one: Introduction to SEO for Developers - Tools and objectives
Apple
Gmail
Outlook Desktop
Outlook.com
Yahoo Mail
If your calendar provider is not listed,
please add the session details manually.
Detlef Johnson
Technologist, Internet Marketing Ninjas
Speaker
Detlef Johnson
Technologist, Internet Marketing Ninjas
Detlef Johnson is the SEO for Developers Expert for Search Engine Land and SMX. He is also a member of the programming team for SMX events and writes the SEO for Developers series on Search Engine Land. Detlef is one of the original group of pioneering webmasters who established the professional SEO field more than 20 years ago. Since then he has worked for major search engine technology providers, managed programming and marketing teams for Chicago Tribune, and consulted for numerous entities including Fortune 500 companies. Detlef now works for Internet Marketing Ninjas lending a strong understanding of Technical SEO and a passion for Web programming to company reports and special services.
Part one: Introduction to SEO for Developers - Tools and objectives
Session Overview
Join us for the kick-off session that will set the stage for this one-day event. Your host, Detlef Johnson, will introduce what we'll be covering throughout the day, including how to run and interpret industry tests using free tools, how to recognize common pitfalls in design patterns as well as solutions for them, and optimization strategies for frameworks and 'by proxy' using Edge SEO tactics. You'll also get an overview of the tools we'll be demonstrating throughout the day.
Then, we'll jump into Core Web Vitals and the effect they have on rankings. If you offer tech SEO services, you’re going to want to familiarize yourself with this vital information and catch a glimpse of how a developer can bump the scores.
After this session, you’ll be able to:
- Feel more confident with the tools required for conducting optimization
- Improve your understanding of Core Web Vitals and how the structure of your website affects them
- Understand the challenges SEOs and developers face when offering CWV (Core Web Vitals) services
If your calendar provider is not listed,
please add the session details manually.
Still have to register? Get started here.
Speakers
Detlef Johnson
Technologist, Internet Marketing Ninjas @deckarts
Overtime Live Q&A - Part one: Introduction to SEO for Developers - Tools and objectives
Overtime Live Q&A - Part one: Introduction to SEO for Developers - Tools and objectives
If your calendar provider is not listed,
please add the session details manually.
Detlef Johnson
Technologist, Internet Marketing Ninjas
Speaker
Detlef Johnson
Technologist, Internet Marketing Ninjas
Detlef Johnson is the SEO for Developers Expert for Search Engine Land and SMX. He is also a member of the programming team for SMX events and writes the SEO for Developers series on Search Engine Land. Detlef is one of the original group of pioneering webmasters who established the professional SEO field more than 20 years ago. Since then he has worked for major search engine technology providers, managed programming and marketing teams for Chicago Tribune, and consulted for numerous entities including Fortune 500 companies. Detlef now works for Internet Marketing Ninjas lending a strong understanding of Technical SEO and a passion for Web programming to company reports and special services.
Overtime Live Q&A - Part one: Introduction to SEO for Developers - Tools and objectives
Session Overview
Join Detlef for an interactive Q&A about the previous session. Ask questions, dig deeper into the material presented, or just sit back and listen.
If your calendar provider is not listed,
please add the session details manually.
Still have to register? Get started here.
Speakers
Detlef Johnson
Technologist, Internet Marketing Ninjas @deckarts
Break
Session
TRACK
SEO
Part two: SEO developer testing, tactics, and strategy
Part two: SEO developer testing, tactics, and strategy
If your calendar provider is not listed,
please add the session details manually.
Detlef Johnson
Technologist, Internet Marketing Ninjas
Speaker
Detlef Johnson
Technologist, Internet Marketing Ninjas
Detlef Johnson is the SEO for Developers Expert for Search Engine Land and SMX. He is also a member of the programming team for SMX events and writes the SEO for Developers series on Search Engine Land. Detlef is one of the original group of pioneering webmasters who established the professional SEO field more than 20 years ago. Since then he has worked for major search engine technology providers, managed programming and marketing teams for Chicago Tribune, and consulted for numerous entities including Fortune 500 companies. Detlef now works for Internet Marketing Ninjas lending a strong understanding of Technical SEO and a passion for Web programming to company reports and special services.
Part two: SEO developer testing, tactics, and strategy
Session Overview
In this next segment, we'll look at source code by reviewing simple projects and examples, study common HTML cases, and recreate performance issues that demonstrate the effect of a fix.
After this session, you’ll be able to:
- Recognize the signs and test results that indicate common performance (speed) problems
- View source and look for opportunities to improve performance
- Read a waterfall chart in the context of CWV (Core Web Vitals)
If your calendar provider is not listed,
please add the session details manually.
Still have to register? Get started here.
Speakers
Detlef Johnson
Technologist, Internet Marketing Ninjas @deckarts
Overtime Live Q&A - Part two: SEO developer testing, tactics, and strategy
Overtime Live Q&A - Part two: SEO developer testing, tactics, and strategy
If your calendar provider is not listed,
please add the session details manually.
Detlef Johnson
Technologist, Internet Marketing Ninjas
Speaker
Detlef Johnson
Technologist, Internet Marketing Ninjas
Detlef Johnson is the SEO for Developers Expert for Search Engine Land and SMX. He is also a member of the programming team for SMX events and writes the SEO for Developers series on Search Engine Land. Detlef is one of the original group of pioneering webmasters who established the professional SEO field more than 20 years ago. Since then he has worked for major search engine technology providers, managed programming and marketing teams for Chicago Tribune, and consulted for numerous entities including Fortune 500 companies. Detlef now works for Internet Marketing Ninjas lending a strong understanding of Technical SEO and a passion for Web programming to company reports and special services.
Overtime Live Q&A - Part two: SEO developer testing, tactics, and strategy
Session Overview
Join Detlef for an interactive Q&A about the previous session. Ask questions, dig deeper into the material presented, or just sit back and listen.
If your calendar provider is not listed,
please add the session details manually.
Still have to register? Get started here.
Speakers
Detlef Johnson
Technologist, Internet Marketing Ninjas @deckarts
Break
Session
TRACK
SEO
Part three: Framework optimization for today and a look at the horizon
Part three: Framework optimization for today and a look at the horizon
If your calendar provider is not listed,
please add the session details manually.
Detlef Johnson
Technologist, Internet Marketing Ninjas
Speaker
Detlef Johnson
Technologist, Internet Marketing Ninjas
Detlef Johnson is the SEO for Developers Expert for Search Engine Land and SMX. He is also a member of the programming team for SMX events and writes the SEO for Developers series on Search Engine Land. Detlef is one of the original group of pioneering webmasters who established the professional SEO field more than 20 years ago. Since then he has worked for major search engine technology providers, managed programming and marketing teams for Chicago Tribune, and consulted for numerous entities including Fortune 500 companies. Detlef now works for Internet Marketing Ninjas lending a strong understanding of Technical SEO and a passion for Web programming to company reports and special services.
Part three: Framework optimization for today and a look at the horizon
Session Overview
Popular frameworks, particularly JavaScript frameworks, deserve their own SEO treatment as many performance optimization principles can be found to be built into the likes of NextJS. Yet SEO problems can still persist and undermine your efforts. In this next session, we’ll explore NextJS and highlight things to consider when you’re choosing new JavaScript technology.
After this session, you’ll be able to:
- Know where to look under the hood in popular frameworks
- Overcome (or live with) pitfalls from the new libraries
- Deploy certain optimization patterns within the confines of a given framework
If your calendar provider is not listed,
please add the session details manually.
Still have to register? Get started here.
Speakers
Detlef Johnson
Technologist, Internet Marketing Ninjas @deckarts
Overtime Live Q&A - Part three: Framework optimization for today and a look at the horizon
Overtime Live Q&A - Part three: Framework optimization for today and a look at the horizon
If your calendar provider is not listed,
please add the session details manually.
Detlef Johnson
Technologist, Internet Marketing Ninjas
Speaker
Detlef Johnson
Technologist, Internet Marketing Ninjas
Detlef Johnson is the SEO for Developers Expert for Search Engine Land and SMX. He is also a member of the programming team for SMX events and writes the SEO for Developers series on Search Engine Land. Detlef is one of the original group of pioneering webmasters who established the professional SEO field more than 20 years ago. Since then he has worked for major search engine technology providers, managed programming and marketing teams for Chicago Tribune, and consulted for numerous entities including Fortune 500 companies. Detlef now works for Internet Marketing Ninjas lending a strong understanding of Technical SEO and a passion for Web programming to company reports and special services.
Overtime Live Q&A - Part three: Framework optimization for today and a look at the horizon
Session Overview
Join Detlef for an interactive Q&A about the previous session. Ask questions, dig deeper into the material presented, or just sit back and listen.
If your calendar provider is not listed,
please add the session details manually.
Still have to register? Get started here.
Speakers
Detlef Johnson
Technologist, Internet Marketing Ninjas @deckarts
Break
Session
TRACK
SEO
Part four: Edge SEO and the future
Part four: Edge SEO and the future
If your calendar provider is not listed,
please add the session details manually.
Detlef Johnson
Technologist, Internet Marketing Ninjas
Speaker
Detlef Johnson
Technologist, Internet Marketing Ninjas
Detlef Johnson is the SEO for Developers Expert for Search Engine Land and SMX. He is also a member of the programming team for SMX events and writes the SEO for Developers series on Search Engine Land. Detlef is one of the original group of pioneering webmasters who established the professional SEO field more than 20 years ago. Since then he has worked for major search engine technology providers, managed programming and marketing teams for Chicago Tribune, and consulted for numerous entities including Fortune 500 companies. Detlef now works for Internet Marketing Ninjas lending a strong understanding of Technical SEO and a passion for Web programming to company reports and special services.
Part four: Edge SEO and the future
Session Overview
In this age of innovation, edge computing and "edge SEO” has really taken hold. It is an incredibly useful “Swiss army knife” for the SEO developer / programmer. In this session, we’re going to explore the capability you have programming at the edge. You'll observe demonstrations of this powerful interface with Cloudflare Workers.
After this session, you’ll be able to:
- Imagine serving edge SEO for practically any purpose
- Feel confident about providing performance optimization
- Blow minds with proxy powers and a new way to deliver Tech SEO
If your calendar provider is not listed,
please add the session details manually.
Still have to register? Get started here.
Speakers
Detlef Johnson
Technologist, Internet Marketing Ninjas @deckarts
Overtime Live Q&A - Part four: Edge SEO and the future
Overtime Live Q&A - Part four: Edge SEO and the future
If your calendar provider is not listed,
please add the session details manually.
Detlef Johnson
Technologist, Internet Marketing Ninjas
Speaker
Detlef Johnson
Technologist, Internet Marketing Ninjas
Detlef Johnson is the SEO for Developers Expert for Search Engine Land and SMX. He is also a member of the programming team for SMX events and writes the SEO for Developers series on Search Engine Land. Detlef is one of the original group of pioneering webmasters who established the professional SEO field more than 20 years ago. Since then he has worked for major search engine technology providers, managed programming and marketing teams for Chicago Tribune, and consulted for numerous entities including Fortune 500 companies. Detlef now works for Internet Marketing Ninjas lending a strong understanding of Technical SEO and a passion for Web programming to company reports and special services.
Overtime Live Q&A - Part four: Edge SEO and the future
Session Overview
Join Detlef for an interactive Q&A about the previous session. Ask questions, dig deeper into the material presented, or just sit back and listen.
If your calendar provider is not listed,
please add the session details manually.
Still have to register? Get started here.
Speakers
Detlef Johnson
Technologist, Internet Marketing Ninjas @deckarts
Break
Clinic
TRACK
SEO
Performance analysis and optimization clinic
Performance analysis and optimization clinic
If your calendar provider is not listed,
please add the session details manually.
Detlef Johnson
Technologist, Internet Marketing Ninjas
Speaker
Detlef Johnson
Technologist, Internet Marketing Ninjas
Detlef Johnson is the SEO for Developers Expert for Search Engine Land and SMX. He is also a member of the programming team for SMX events and writes the SEO for Developers series on Search Engine Land. Detlef is one of the original group of pioneering webmasters who established the professional SEO field more than 20 years ago. Since then he has worked for major search engine technology providers, managed programming and marketing teams for Chicago Tribune, and consulted for numerous entities including Fortune 500 companies. Detlef now works for Internet Marketing Ninjas lending a strong understanding of Technical SEO and a passion for Web programming to company reports and special services.
Performance analysis and optimization clinic
Session Overview
In this interactive clinic, Detlef will review pre-selected websites to identify and demonstrate helpful coding improvements that you can map to your own site to boost performance.
Interested in having your website reviewed for this clinic? Register now for details on how to get started.
If your calendar provider is not listed,
please add the session details manually.
Still have to register? Get started here.
Speakers
Detlef Johnson
Technologist, Internet Marketing Ninjas @deckarts
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