Agenda
Welcome to SMX Convert! Select a session below to begin or continue your training experience. All keynotes, sessions, clinics, and Overtime Q&As are now available on-demand. If you have any questions, visit our FAQ page or contact registration@thirddoormedia.com.
Tuesday — August 17th, 2021
Opening Keynote
TRACK
Keynote
The psychology of disappointment: How it works, why it hurts, and why it's so bad for conversion
The psychology of disappointment: How it works, why it hurts, and why it's so bad for conversion
Apple
Gmail
Outlook Desktop
Outlook.com
Yahoo Mail
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Michael Aagaard
Senior CRO Consultant, Michael Aagaard Consulting
Speaker
Michael Aagaard
Senior CRO Consultant, Michael Aagaard Consulting
Michael Aagaard is generally known as one of the most passionate and enthusiastic people in the CRO industry. He has worked full time with Conversion Optimization since 2008 and his research-driven process has helped companies all over the world create better experiences for their customers. Michael is a sought-after international keynote speaker on the topic of Conversion Rate Optimization.
The psychology of disappointment: How it works, why it hurts, and why it's so bad for conversion
Session Overview
Still have to register? Get started here.
Disappointment is a powerful and painful emotion that plays an important role in shaping human behavior, motivation, and decision-making. By understanding how disappointment works, we can avoid pitfalls and build better experiences for our customers and users.
Join Michael Aagaard, a senior CRO consultant, for his empowering kickoff keynote to set the tone for your time here at SMX Convert. You'll get a closer look at disappointment from a neuroscientific and psychological perspective -- and dig into what conversion research you can do to understand where/when your customers experience disappointment and how to mitigate that.
After this keynote, you'll be able to:
- Explain how disappointment works from a psychological and neuroscientific perspective
- Map out and manage the expectations of your customers so you can create better and more motivating conversion experiences
- Conduct conversion research to identify critical steps in the funnel that fall short and lead to disappointment
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please add the session details manually.
Speakers
Michael Aagaard
Senior CRO Consultant, Michael Aagaard Consulting @ContentVerve
Break
Sessions
TRACK
SEO
Part one: Identifying top converting queries at every stage of the customer journey
Part one: Identifying top converting queries at every stage of the customer journey
If your calendar provider is not listed,
please add the session details manually.
Aleyda Solis
International SEO Consultant and Founder, Orainti
George Nguyen
Editor, Search Engine Land
Barry Schwartz
SEO Editor, Search Engine Land
Speaker
Aleyda Solis
International SEO Consultant and Founder, Orainti
Aleyda Solis is an SEO consultant and founder of Orainti, speaker and author, who also offers SEO tips in the Crawling Mondays video series, the latest resources in SEO in the #SEOFOMO newsletter and Free SEO Learning Roadmap in LearningSEO.io. She's also co-founder of Remoters.net, a remote work hub, featuring a free remote job board, tools, guides and more to empower remote work.
Speaker
George Nguyen
Editor, Search Engine Land
George Nguyen is an editor for Search Engine Land. He has written guides on SEO, Amazon's A9 algorithm, podcast advertising and provides the community with news coverage on organic search. His background is in journalism and content marketing. Prior to entering the industry, he worked as a radio personality, writer, podcast host and public school teacher.
Speaker
Barry Schwartz
SEO Editor, Search Engine Land
Barry Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. RustyBrick sells custom web software including advanced e-commerce, custom content management systems, social networking sites, CRM applications, custom web-based business software, iPhone applications and much more.
Barry Schwartz is the founder of the Search Engine Roundtable and has covered search for over 16 years. Barry is also the News Editor at Search Engine Land. Barry hosts the Search Marketing Expo in Israel and is a speaker, moderator and coordinator at many search marketing conferences, including Search Marketing Expo, Search Engine Strategies, La Red Innova Madrid, Spain, PubCon and many other marketing and technology events.
Barry is always at the forefront of the latest news and trends in search. He was also the former News Editor at Search Engine Watch and is a moderator at several search marketing forums. Barry has and currently provided an advisory role for Google, Yahoo! Search, Microsoft's Bing, and several other Internet companies and many startups. In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land and in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here. Please also see my writer disclosures and disclaimers page. Barry graduated from the City University of New York (Baruch College) in 2002, with Summa Cum Laude honors. Schwartz received several honors while in university, including Beta Gamma Sigma and the Golden Key International Honor Society.
He, his wife and children live in the New York area. Barry is often quoted and interviewed in publications such as Forbes, Reuters, Wall Street Journal, New York Times, Bloomberg, USA Today BusinessWeek, News.com, Publish and many more. He has appeared on primetime TV, specifically NBC Nightly News with Brian Williams to talk about Google Instant and on CBS Sunday Morning with Charles Osgood in regards to mobile apps. Barry has also made multiple appearances on the TWiT network shows This Week in Google and Tech News Today. He has over a decade of hands-on experience in web strategy, marketing and business optimization.
Part one: Identifying top converting queries at every stage of the customer journey
Session Overview
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So, you want more conversions... the first step is understanding who your audience is, what they want, and where they are.
Begin your SEO learning journey with Aleyda Solis, International SEO Consultant and Founder, Orainti, as she teaches you how to identify your audience's search behavior and where to find search visibility opportunities in relevant search results at scale. You'll also learn how to avoid missing high converting content optimization opportunities across the entire customer journey.
After this segment, you'll be able to:
- Leverage a handy template to establish the most valuable keywords to your audience
- Create and follow a clear method for determining query intent (and therefore the type of content for your target audience)
- Identify additional search visibility opportunities in relevant search results
If your calendar provider is not listed,
please add the session details manually.
Speakers
Aleyda Solis
International SEO Consultant and Founder, Orainti @aleyda
George Nguyen
Editor, Search Engine Land @geochingu
Barry Schwartz
SEO Editor, Search Engine Land @rustybrick
TRACK
PPC
Part one: Creating copy that converts
Part one: Creating copy that converts
If your calendar provider is not listed,
please add the session details manually.
Alyssa Altman
Director, Data & Analytics, ICON International
Anu Adegbola
Marketing Consultant, MindSwan
Carolyn Lyden
Director of Search Content, Search Engine Land
Speaker
Alyssa Altman
Director, Data & Analytics, ICON International
From KPI to SEM – and all the acronyms in between – Alyssa Altman devises smart digital strategies that generate leads. She also has a passion for all things Data & Analytics; if measuring digital was easy, everyone would do it! She graduated from Quinnipiac University in 2014 with a degree in Marketing and then in 2015 after an accelerated MBA. Right out of her MBA, she launched into her career, beginning at a full-service advertising agency and recently moved to directing a data & analytics department. With a passion for all things paid search & analysis, Alyssa runs digital strategies for clients spanning many industries including ecommerce, education, healthcare, manufacturing, financial services, and more.
Speaker
Anu Adegbola
Marketing Consultant, MindSwan
Anu Adegbola has 12+ years experience of delivering digital marketing campaigns by building strategies, maximizing ROI, automating repetitive processes and bringing efficiency from every part of marketing departments. She does this through inspiring leadership both on agency and client-side. She loves data, Microsoft Excel and automation and is the podcast host of #PPCChat Roundup - the one place to get the latest news and views from paid experts from all over the world.
Speaker
Carolyn Lyden
Director of Search Content, Search Engine Land
With over 10 years of experience in content and SEO, Carolyn Lyden now serves as the Director of Search Content for Search Engine Land and SMX. Carolyn is both endlessly passionate about search marketing and a staunch advocate for marketers as a community leader and educator. She most recently ran her own agency, Search Hermit, where she specifically set out to help women- and BIPOC-owned businesses improve their presence and performance in search. Carolyn has experience in all verticals in search marketing, with particular expertise in content marketing, strategy, local search marketing, and analytics. She is also a well-known figure in the search community through her experiences speaking in various search conferences and as the leader of the popular #SEOchat on Twitter.
Part one: Creating copy that converts
Session Overview
Still have to register? Get started here.
Not all PPC copy is created equal – and if it’s not created correctly, you’ll be missing lots of leads. As search engines increasingly become “Answer Engines,” your copy needs to be more strategic, more specific, and more human. Does this sound overwhelming? It doesn't have to be.
Begin your PPC learning journey with Alyssa Altman, Vice President at WORX, to explore how to create ad copy that... well... converts! You'll learn proven tips and tricks to make your words work harder within your digital campaigns and influence others facets of your marketing.
After this segment, you’ll be able to:
- Avoid common copy mistakes upon campaign setup
- Combine data-driven and emotive copy to generate more conversions
- Develop copy that converts at all parts of the sales funnel
- Create a clear reference sheet to help anyone write stronger copy
If your calendar provider is not listed,
please add the session details manually.
Speakers
Alyssa Altman
Director, Data & Analytics, ICON International @alyssa_altman
Anu Adegbola
Marketing Consultant, MindSwan @themarketinganu
Carolyn Lyden
Director of Search Content, Search Engine Land @carolynlyden
Break
Sessions
TRACK
SEO
Part two: Driving the funnel through content marketing and link building
Part two: Driving the funnel through content marketing and link building
If your calendar provider is not listed,
please add the session details manually.
Eve Sangenito
Director, Perficient
George Nguyen
Editor, Search Engine Land
Barry Schwartz
SEO Editor, Search Engine Land
Speaker
Eve Sangenito
Director, Perficient
As a Digital Marketing Director for Perficient, Eve Sangenito oversees client services and delivery for multiple digital marketing solution offerings including market research, content solutions, email marketing, and conversion optimization. Prior to Perficient, Eve served as Vice President of Marketing Consulting for Stone Temple Consulting. Earlier in her career, Eve worked as a senior brand marketing leader for more than 15 years, building corporate marketing teams and results-driven marketing programs in disruptive technology industries. During that time, she held the VP of Marketing position at various social software, analytics and enterprise learning companies including Brandwatch, Mzinga and KnowledgePlanet.
Speaker
George Nguyen
Editor, Search Engine Land
George Nguyen is an editor for Search Engine Land. He has written guides on SEO, Amazon's A9 algorithm, podcast advertising and provides the community with news coverage on organic search. His background is in journalism and content marketing. Prior to entering the industry, he worked as a radio personality, writer, podcast host and public school teacher.
Speaker
Barry Schwartz
SEO Editor, Search Engine Land
Barry Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. RustyBrick sells custom web software including advanced e-commerce, custom content management systems, social networking sites, CRM applications, custom web-based business software, iPhone applications and much more.
Barry Schwartz is the founder of the Search Engine Roundtable and has covered search for over 16 years. Barry is also the News Editor at Search Engine Land. Barry hosts the Search Marketing Expo in Israel and is a speaker, moderator and coordinator at many search marketing conferences, including Search Marketing Expo, Search Engine Strategies, La Red Innova Madrid, Spain, PubCon and many other marketing and technology events.
Barry is always at the forefront of the latest news and trends in search. He was also the former News Editor at Search Engine Watch and is a moderator at several search marketing forums. Barry has and currently provided an advisory role for Google, Yahoo! Search, Microsoft's Bing, and several other Internet companies and many startups. In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land and in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here. Please also see my writer disclosures and disclaimers page. Barry graduated from the City University of New York (Baruch College) in 2002, with Summa Cum Laude honors. Schwartz received several honors while in university, including Beta Gamma Sigma and the Golden Key International Honor Society.
He, his wife and children live in the New York area. Barry is often quoted and interviewed in publications such as Forbes, Reuters, Wall Street Journal, New York Times, Bloomberg, USA Today BusinessWeek, News.com, Publish and many more. He has appeared on primetime TV, specifically NBC Nightly News with Brian Williams to talk about Google Instant and on CBS Sunday Morning with Charles Osgood in regards to mobile apps. Barry has also made multiple appearances on the TWiT network shows This Week in Google and Tech News Today. He has over a decade of hands-on experience in web strategy, marketing and business optimization.
Part two: Driving the funnel through content marketing and link building
Session Overview
Still have to register? Get started here.
Now that you understand the type of content your target audience is looking for, it's time to start creating it.
Join Eve Sangenito, Managing Director at Perficient, to learn how to develop a comprehensive content strategy that generates quality links and engages potential customers through the different stages of the sales funnel.
After this segment, you'll be able to:
- Understand why you need a content strategy for each part of the sales funnel
- Create content that will engage both search engines and your prospects
- Know what type of content is likely to generate links and therefore draw more customers to your content
If your calendar provider is not listed,
please add the session details manually.
Speakers
Eve Sangenito
Director, Perficient @Perficient
George Nguyen
Editor, Search Engine Land @geochingu
Barry Schwartz
SEO Editor, Search Engine Land @rustybrick
TRACK
PPC
Part two: Targeting tactics to power every stage of the funnel
Part two: Targeting tactics to power every stage of the funnel
If your calendar provider is not listed,
please add the session details manually.
Amy Bishop
Owner | Marketing Consultant, Cultivative, LLC
Anu Adegbola
Marketing Consultant, MindSwan
Carolyn Lyden
Director of Search Content, Search Engine Land
Speaker
Amy Bishop
Owner | Marketing Consultant, Cultivative, LLC
Amy Bishop is a digital marketing consultant and the owner of Cultivative, LLC., an agency specializing in paid search and paid social. Amy has been recognized as one of PPC Hero's Top 25 Most Influential PPC Experts. Amy has built and implemented multichannel digital strategies for a variety of companies of all sizes from start-ups and small businesses to Fortune 500 and global organizations spanning several industry verticals. Her expertise includes e-commerce, lead generation, and localized site-to-store strategies. Amy regularly speaks at industry conferences across the United States and internationally. Amy also writes for leading industry publications Search Engine Land and Marketing Land. When not working, you can find her talking shop on Twitter at www.Twitter.com/hoffman8.
Speaker
Anu Adegbola
Marketing Consultant, MindSwan
Anu Adegbola has 12+ years experience of delivering digital marketing campaigns by building strategies, maximizing ROI, automating repetitive processes and bringing efficiency from every part of marketing departments. She does this through inspiring leadership both on agency and client-side. She loves data, Microsoft Excel and automation and is the podcast host of #PPCChat Roundup - the one place to get the latest news and views from paid experts from all over the world.
Speaker
Carolyn Lyden
Director of Search Content, Search Engine Land
With over 10 years of experience in content and SEO, Carolyn Lyden now serves as the Director of Search Content for Search Engine Land and SMX. Carolyn is both endlessly passionate about search marketing and a staunch advocate for marketers as a community leader and educator. She most recently ran her own agency, Search Hermit, where she specifically set out to help women- and BIPOC-owned businesses improve their presence and performance in search. Carolyn has experience in all verticals in search marketing, with particular expertise in content marketing, strategy, local search marketing, and analytics. She is also a well-known figure in the search community through her experiences speaking in various search conferences and as the leader of the popular #SEOchat on Twitter.
Part two: Targeting tactics to power every stage of the funnel
Session Overview
Still have to register? Get started here.
Now that you know how to create copy that converts, it's time to engage prospects throughout the funnel... from awareness to purchase and every step in between.
Join Amy Bishop, owner and marketing consultant at Cultivative, LLC, to learn multi-channel targeting tactics that you can use to turn prospects into paying customers.
After this segment, you’ll be able to:
- Design a prospecting strategy to get in front of folks in the awareness stage
- Identify third-party audiences with a high likelihood of converting
- Create high-performing first-party audiences to convert prospects to leads
If your calendar provider is not listed,
please add the session details manually.
Speakers
Amy Bishop
Owner | Marketing Consultant, Cultivative, LLC @hoffman8
Anu Adegbola
Marketing Consultant, MindSwan @themarketinganu
Carolyn Lyden
Director of Search Content, Search Engine Land @carolynlyden
Break & Community Meetups
TRACK
SEO
SEO community meetup: The challenges of creating content that converts
SEO community meetup: The challenges of creating content that converts
If your calendar provider is not listed,
please add the session details manually.
Moderator:
Aleyda Solis, International SEO Consultant and Founder, Orainti
Moderator
Aleyda Solis
International SEO Consultant and Founder, Orainti
Aleyda Solis is an SEO consultant and founder of Orainti, speaker and author, who also offers SEO tips in the Crawling Mondays video series, the latest resources in SEO in the #SEOFOMO newsletter and Free SEO Learning Roadmap in LearningSEO.io. She's also co-founder of Remoters.net, a remote work hub, featuring a free remote job board, tools, guides and more to empower remote work.
SEO community meetup: The challenges of creating content that converts
Session Overview
Still have to register? Get started here.
This live meetup has concluded. It was not recorded and is not available for viewing on-demand.
If your calendar provider is not listed,
please add the session details manually.
Moderator
Aleyda Solis
International SEO Consultant and Founder, Orainti @aleyda
TRACK
PPC
PPC community meetup: The challenges with targeting audiences that convert
PPC community meetup: The challenges with targeting audiences that convert
If your calendar provider is not listed,
please add the session details manually.
Moderator:
Amy Bishop, Owner | Marketing Consultant, Cultivative, LLC
Moderator
Amy Bishop
Owner | Marketing Consultant, Cultivative, LLC
Amy Bishop is a digital marketing consultant and the owner of Cultivative, LLC., an agency specializing in paid search and paid social. Amy has been recognized as one of PPC Hero's Top 25 Most Influential PPC Experts. Amy has built and implemented multichannel digital strategies for a variety of companies of all sizes from start-ups and small businesses to Fortune 500 and global organizations spanning several industry verticals. Her expertise includes e-commerce, lead generation, and localized site-to-store strategies. Amy regularly speaks at industry conferences across the United States and internationally. Amy also writes for leading industry publications Search Engine Land and Marketing Land. When not working, you can find her talking shop on Twitter at www.Twitter.com/hoffman8.
PPC community meetup: The challenges with targeting audiences that convert
Session Overview
Still have to register? Get started here.
This live meetup has concluded. It was not recorded and is not available for viewing on-demand.
If your calendar provider is not listed,
please add the session details manually.
Moderator
Amy Bishop
Owner | Marketing Consultant, Cultivative, LLC @hoffman8
Sessions
TRACK
SEO
Part three: How optimizing navigation and CTAs can boost organic visibility and conversions
Part three: How optimizing navigation and CTAs can boost organic visibility and conversions
If your calendar provider is not listed,
please add the session details manually.
Billie Hyde
Senior Account Manager, The SEO Works
George Nguyen
Editor, Search Engine Land
Barry Schwartz
SEO Editor, Search Engine Land
Speaker
Billie Hyde
Senior Account Manager, The SEO Works
Billie Hyde is an Account Manager at The SEO Works, where she splits her time between upskilling other SEO professionals and managing SEO campaigns for a wide range of clients. Billie worked across high-growth startups and global brands from local businesses to global publishers forming sustainable SEO strategies.
Speaker
George Nguyen
Editor, Search Engine Land
George Nguyen is an editor for Search Engine Land. He has written guides on SEO, Amazon's A9 algorithm, podcast advertising and provides the community with news coverage on organic search. His background is in journalism and content marketing. Prior to entering the industry, he worked as a radio personality, writer, podcast host and public school teacher.
Speaker
Barry Schwartz
SEO Editor, Search Engine Land
Barry Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. RustyBrick sells custom web software including advanced e-commerce, custom content management systems, social networking sites, CRM applications, custom web-based business software, iPhone applications and much more.
Barry Schwartz is the founder of the Search Engine Roundtable and has covered search for over 16 years. Barry is also the News Editor at Search Engine Land. Barry hosts the Search Marketing Expo in Israel and is a speaker, moderator and coordinator at many search marketing conferences, including Search Marketing Expo, Search Engine Strategies, La Red Innova Madrid, Spain, PubCon and many other marketing and technology events.
Barry is always at the forefront of the latest news and trends in search. He was also the former News Editor at Search Engine Watch and is a moderator at several search marketing forums. Barry has and currently provided an advisory role for Google, Yahoo! Search, Microsoft's Bing, and several other Internet companies and many startups. In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land and in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here. Please also see my writer disclosures and disclaimers page. Barry graduated from the City University of New York (Baruch College) in 2002, with Summa Cum Laude honors. Schwartz received several honors while in university, including Beta Gamma Sigma and the Golden Key International Honor Society.
He, his wife and children live in the New York area. Barry is often quoted and interviewed in publications such as Forbes, Reuters, Wall Street Journal, New York Times, Bloomberg, USA Today BusinessWeek, News.com, Publish and many more. He has appeared on primetime TV, specifically NBC Nightly News with Brian Williams to talk about Google Instant and on CBS Sunday Morning with Charles Osgood in regards to mobile apps. Barry has also made multiple appearances on the TWiT network shows This Week in Google and Tech News Today. He has over a decade of hands-on experience in web strategy, marketing and business optimization.
Part three: How optimizing navigation and CTAs can boost organic visibility and conversions
Session Overview
Still have to register? Get started here.
You're now well-prepared to create compelling content that generates engagement, links, and conversions ... but while content is king when it comes to SEO, on-page SEO extends far beyond website copy.
Join Billie Hyde, Senior Account Manager at The SEO Works, to learn how optimizing your site navigation and calls to action will help make your site more accessible, rank higher, and convert more users.
After this segment, you'll be able to:
- Identify underperforming navigation and CTA options
- Assess opportunities against your keyword map
- Apply user intent to your navigation structure
If your calendar provider is not listed,
please add the session details manually.
Speakers
Billie Hyde
Senior Account Manager, The SEO Works @billiegeena
George Nguyen
Editor, Search Engine Land @geochingu
Barry Schwartz
SEO Editor, Search Engine Land @rustybrick
TRACK
PPC
Part three: Leveraging qualitative data to improve landing page conversions
Part three: Leveraging qualitative data to improve landing page conversions
If your calendar provider is not listed,
please add the session details manually.
Jeremy Epperson
CEO, Conversion Guides
Anu Adegbola
Marketing Consultant, MindSwan
Carolyn Lyden
Director of Search Content, Search Engine Land
Speaker
Jeremy Epperson
CEO, Conversion Guides
Jeremy Epperson's mission is to help businesses with the relentless pursuit of exponential growth online. He has launched Conversion Rate Optimization programs for 155+ clients and translated that into a proven and repeatable process to drive growth in your business. This process has generated over $247 million in tracked revenue from winning onsite tests. As a professional speaker, he has presented over 175 times in 47 states and trained over 42,000 Founders, Execs, Marketers, and Growth Leaders. As an entrepreneur, he launched 4 different 7+ figure businesses from scratch.
Speaker
Anu Adegbola
Marketing Consultant, MindSwan
Anu Adegbola has 12+ years experience of delivering digital marketing campaigns by building strategies, maximizing ROI, automating repetitive processes and bringing efficiency from every part of marketing departments. She does this through inspiring leadership both on agency and client-side. She loves data, Microsoft Excel and automation and is the podcast host of #PPCChat Roundup - the one place to get the latest news and views from paid experts from all over the world.
Speaker
Carolyn Lyden
Director of Search Content, Search Engine Land
With over 10 years of experience in content and SEO, Carolyn Lyden now serves as the Director of Search Content for Search Engine Land and SMX. Carolyn is both endlessly passionate about search marketing and a staunch advocate for marketers as a community leader and educator. She most recently ran her own agency, Search Hermit, where she specifically set out to help women- and BIPOC-owned businesses improve their presence and performance in search. Carolyn has experience in all verticals in search marketing, with particular expertise in content marketing, strategy, local search marketing, and analytics. She is also a well-known figure in the search community through her experiences speaking in various search conferences and as the leader of the popular #SEOchat on Twitter.
Part three: Leveraging qualitative data to improve landing page conversions
Session Overview
Still have to register? Get started here.
As a marketer, you want to be data-driven and customer-focused while improving performance... but that takes usable frameworks.
Join Jeremy Epperson, CEO at Conversion Guides, to explore simple, actionable strategies and tactics to use qualitative research to drive more conversions on your landing pages. You'll learn how to capture the voice of customer data with no cost and very little time, then translate that into winning landing page tests.
After this segment, you'll be able to:
- Understand the four important touchpoints in the customer journey as a marketer
- Quickly and easily get a better understanding of your customers
- Apply customer insights to testing landing pages that can increase your conversion rates
- Create consistency across your ad channels and onsite experience
If your calendar provider is not listed,
please add the session details manually.
Speakers
Jeremy Epperson
CEO, Conversion Guides
Anu Adegbola
Marketing Consultant, MindSwan @themarketinganu
Carolyn Lyden
Director of Search Content, Search Engine Land @carolynlyden
Break
Sessions
TRACK
SEO
Part four: Testing your content site strategy for continued improvement
Part four: Testing your content site strategy for continued improvement
If your calendar provider is not listed,
please add the session details manually.
Alexis Sanders
SEO Director, Merkle
George Nguyen
Editor, Search Engine Land
Barry Schwartz
SEO Editor, Search Engine Land
Speaker
Alexis Sanders
SEO Director, Merkle
Alexis Sanders is an SEO Director at Merkle. She works with a team of SEOs to ensure the accuracy, feasibility and scalability of technical, content, and strategic SEO recommendations for clients across multiple industries. She is a contributor to the Moz blog, Search Engine Land, OnCrawl, and TechnicalSEO.com, creator of the TechnicalSEO.expert and technicalseo.guru challenge. Lately, she’s been working on building her CS chops and spray painting large canvases.
Speaker
George Nguyen
Editor, Search Engine Land
George Nguyen is an editor for Search Engine Land. He has written guides on SEO, Amazon's A9 algorithm, podcast advertising and provides the community with news coverage on organic search. His background is in journalism and content marketing. Prior to entering the industry, he worked as a radio personality, writer, podcast host and public school teacher.
Speaker
Barry Schwartz
SEO Editor, Search Engine Land
Barry Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. RustyBrick sells custom web software including advanced e-commerce, custom content management systems, social networking sites, CRM applications, custom web-based business software, iPhone applications and much more.
Barry Schwartz is the founder of the Search Engine Roundtable and has covered search for over 16 years. Barry is also the News Editor at Search Engine Land. Barry hosts the Search Marketing Expo in Israel and is a speaker, moderator and coordinator at many search marketing conferences, including Search Marketing Expo, Search Engine Strategies, La Red Innova Madrid, Spain, PubCon and many other marketing and technology events.
Barry is always at the forefront of the latest news and trends in search. He was also the former News Editor at Search Engine Watch and is a moderator at several search marketing forums. Barry has and currently provided an advisory role for Google, Yahoo! Search, Microsoft's Bing, and several other Internet companies and many startups. In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land and in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here. Please also see my writer disclosures and disclaimers page. Barry graduated from the City University of New York (Baruch College) in 2002, with Summa Cum Laude honors. Schwartz received several honors while in university, including Beta Gamma Sigma and the Golden Key International Honor Society.
He, his wife and children live in the New York area. Barry is often quoted and interviewed in publications such as Forbes, Reuters, Wall Street Journal, New York Times, Bloomberg, USA Today BusinessWeek, News.com, Publish and many more. He has appeared on primetime TV, specifically NBC Nightly News with Brian Williams to talk about Google Instant and on CBS Sunday Morning with Charles Osgood in regards to mobile apps. Barry has also made multiple appearances on the TWiT network shows This Week in Google and Tech News Today. He has over a decade of hands-on experience in web strategy, marketing and business optimization.
Part four: Testing your content site strategy for continued improvement
Session Overview
Still have to register? Get started here.
The pieces are coming together, but we're not done yet. Analyzing the effectiveness of your content strategy is a vital component to growing not only an organic search program but ourselves as SEOs.
Join Alexis Sanders, SEO Associate Director at Merkle, for the final segment of your SEO learning journey to learn fresh tips for demonstrating the value of search through qualitative testing with core audiences.
After this segment, you’ll be able to:
- Understand the challenges of testing content strategy
- Forecast potential for net new content
- Quantify organic search value of content updates
If your calendar provider is not listed,
please add the session details manually.
Speakers
Alexis Sanders
SEO Director, Merkle @AlexisKSanders
George Nguyen
Editor, Search Engine Land @geochingu
Barry Schwartz
SEO Editor, Search Engine Land @rustybrick
TRACK
PPC
Part four: Digging into quantitative data to improve landing page conversions
Part four: Digging into quantitative data to improve landing page conversions
If your calendar provider is not listed,
please add the session details manually.
Sina Fak
Head of Optimization & Business Intelligence, ConversionAdvocates
Anu Adegbola
Marketing Consultant, MindSwan
Carolyn Lyden
Director of Search Content, Search Engine Land
Speaker
Sina Fak
Head of Optimization & Business Intelligence, ConversionAdvocates
As the Head of Optimization & Business Intelligence at ConversionAdvocates, Sina Fak helps decision-makers translate complex data into comprehensive and actionable insights that drive business growth. Sina has helped 100s of companies employ scientific experimentation process through his proprietary IIEA Framework. In 2020, his agency was ranked No. 3 out of 2,566 conversion rate optimization companies on Clutch.
Speaker
Anu Adegbola
Marketing Consultant, MindSwan
Anu Adegbola has 12+ years experience of delivering digital marketing campaigns by building strategies, maximizing ROI, automating repetitive processes and bringing efficiency from every part of marketing departments. She does this through inspiring leadership both on agency and client-side. She loves data, Microsoft Excel and automation and is the podcast host of #PPCChat Roundup - the one place to get the latest news and views from paid experts from all over the world.
Speaker
Carolyn Lyden
Director of Search Content, Search Engine Land
With over 10 years of experience in content and SEO, Carolyn Lyden now serves as the Director of Search Content for Search Engine Land and SMX. Carolyn is both endlessly passionate about search marketing and a staunch advocate for marketers as a community leader and educator. She most recently ran her own agency, Search Hermit, where she specifically set out to help women- and BIPOC-owned businesses improve their presence and performance in search. Carolyn has experience in all verticals in search marketing, with particular expertise in content marketing, strategy, local search marketing, and analytics. She is also a well-known figure in the search community through her experiences speaking in various search conferences and as the leader of the popular #SEOchat on Twitter.
Part four: Digging into quantitative data to improve landing page conversions
Session Overview
Still have to register? Get started here.
You now understand the importance of leveraging qualitative data for conversion optimization... now, let's look at the other side of the coin. There's an untold story inside your quantitative data -- a story that will help you discover hidden insights about your customers and find untapped revenue others have left behind.
In this final segment of your PPC learning journey, join Sina Fak, Head of Optimization & Business Intelligence, ConversionAdvocates, to explore the magic of Google Analytics and learn how the quantitative data therein can help you optimize landing page conversions.
After this segment, you'll be able to:
- Understand the three pillars that drive the value of your quantitative analysis
- Perform quantitative research methods that uncover hidden insights about your customers and how they convert
- Leverage quantitative insight to create experiments that lead to increased landing page conversions
If your calendar provider is not listed,
please add the session details manually.
Speakers
Sina Fak
Head of Optimization & Business Intelligence, ConversionAdvocates @sinafak
Anu Adegbola
Marketing Consultant, MindSwan @themarketinganu
Carolyn Lyden
Director of Search Content, Search Engine Land @carolynlyden
Break
Sessions
TRACK
SEO
Overtime: Live Q&A with today's SEO speakers
Overtime: Live Q&A with today's SEO speakers
If your calendar provider is not listed,
please add the session details manually.
Billie Hyde
Senior Account Manager, The SEO Works
Aleyda Solis
International SEO Consultant and Founder, Orainti
Eve Sangenito
Director, Perficient
Alexis Sanders
SEO Director, Merkle
George Nguyen
Editor, Search Engine Land
Speaker
Billie Hyde
Senior Account Manager, The SEO Works
Billie Hyde is an Account Manager at The SEO Works, where she splits her time between upskilling other SEO professionals and managing SEO campaigns for a wide range of clients. Billie worked across high-growth startups and global brands from local businesses to global publishers forming sustainable SEO strategies.
Speaker
Aleyda Solis
International SEO Consultant and Founder, Orainti
Aleyda Solis is an SEO consultant and founder of Orainti, speaker and author, who also offers SEO tips in the Crawling Mondays video series, the latest resources in SEO in the #SEOFOMO newsletter and Free SEO Learning Roadmap in LearningSEO.io. She's also co-founder of Remoters.net, a remote work hub, featuring a free remote job board, tools, guides and more to empower remote work.
Speaker
Eve Sangenito
Director, Perficient
As a Digital Marketing Director for Perficient, Eve Sangenito oversees client services and delivery for multiple digital marketing solution offerings including market research, content solutions, email marketing, and conversion optimization. Prior to Perficient, Eve served as Vice President of Marketing Consulting for Stone Temple Consulting. Earlier in her career, Eve worked as a senior brand marketing leader for more than 15 years, building corporate marketing teams and results-driven marketing programs in disruptive technology industries. During that time, she held the VP of Marketing position at various social software, analytics and enterprise learning companies including Brandwatch, Mzinga and KnowledgePlanet.
Speaker
Alexis Sanders
SEO Director, Merkle
Alexis Sanders is an SEO Director at Merkle. She works with a team of SEOs to ensure the accuracy, feasibility and scalability of technical, content, and strategic SEO recommendations for clients across multiple industries. She is a contributor to the Moz blog, Search Engine Land, OnCrawl, and TechnicalSEO.com, creator of the TechnicalSEO.expert and technicalseo.guru challenge. Lately, she’s been working on building her CS chops and spray painting large canvases.
Speaker
George Nguyen
Editor, Search Engine Land
George Nguyen is an editor for Search Engine Land. He has written guides on SEO, Amazon's A9 algorithm, podcast advertising and provides the community with news coverage on organic search. His background is in journalism and content marketing. Prior to entering the industry, he worked as a radio personality, writer, podcast host and public school teacher.
Overtime: Live Q&A with today's SEO speakers
Session Overview
Still have to register? Get started here.
Your journey isn't over yet... join us for Overtime, where we'll host the speakers from today's SEO presentations and get their insights on audience questions gathered throughout the day. Submit additional questions of your own or just sit back and learn!
If your calendar provider is not listed,
please add the session details manually.
Speakers
Billie Hyde
Senior Account Manager, The SEO Works @billiegeena
Aleyda Solis
International SEO Consultant and Founder, Orainti @aleyda
Eve Sangenito
Director, Perficient @Perficient
Alexis Sanders
SEO Director, Merkle @AlexisKSanders
George Nguyen
Editor, Search Engine Land @geochingu
TRACK
PPC
Overtime: Live Q&A with today's PPC speakers
Overtime: Live Q&A with today's PPC speakers
If your calendar provider is not listed,
please add the session details manually.
Alyssa Altman
Director, Data & Analytics, ICON International
Amy Bishop
Owner | Marketing Consultant, Cultivative, LLC
Jeremy Epperson
CEO, Conversion Guides
Sina Fak
Head of Optimization & Business Intelligence, ConversionAdvocates
Anu Adegbola
Marketing Consultant, MindSwan
Carolyn Lyden
Director of Search Content, Search Engine Land
Speaker
Alyssa Altman
Director, Data & Analytics, ICON International
From KPI to SEM – and all the acronyms in between – Alyssa Altman devises smart digital strategies that generate leads. She also has a passion for all things Data & Analytics; if measuring digital was easy, everyone would do it! She graduated from Quinnipiac University in 2014 with a degree in Marketing and then in 2015 after an accelerated MBA. Right out of her MBA, she launched into her career, beginning at a full-service advertising agency and recently moved to directing a data & analytics department. With a passion for all things paid search & analysis, Alyssa runs digital strategies for clients spanning many industries including ecommerce, education, healthcare, manufacturing, financial services, and more.
Speaker
Amy Bishop
Owner | Marketing Consultant, Cultivative, LLC
Amy Bishop is a digital marketing consultant and the owner of Cultivative, LLC., an agency specializing in paid search and paid social. Amy has been recognized as one of PPC Hero's Top 25 Most Influential PPC Experts. Amy has built and implemented multichannel digital strategies for a variety of companies of all sizes from start-ups and small businesses to Fortune 500 and global organizations spanning several industry verticals. Her expertise includes e-commerce, lead generation, and localized site-to-store strategies. Amy regularly speaks at industry conferences across the United States and internationally. Amy also writes for leading industry publications Search Engine Land and Marketing Land. When not working, you can find her talking shop on Twitter at www.Twitter.com/hoffman8.
Speaker
Jeremy Epperson
CEO, Conversion Guides
Jeremy Epperson's mission is to help businesses with the relentless pursuit of exponential growth online. He has launched Conversion Rate Optimization programs for 155+ clients and translated that into a proven and repeatable process to drive growth in your business. This process has generated over $247 million in tracked revenue from winning onsite tests. As a professional speaker, he has presented over 175 times in 47 states and trained over 42,000 Founders, Execs, Marketers, and Growth Leaders. As an entrepreneur, he launched 4 different 7+ figure businesses from scratch.
Speaker
Sina Fak
Head of Optimization & Business Intelligence, ConversionAdvocates
As the Head of Optimization & Business Intelligence at ConversionAdvocates, Sina Fak helps decision-makers translate complex data into comprehensive and actionable insights that drive business growth. Sina has helped 100s of companies employ scientific experimentation process through his proprietary IIEA Framework. In 2020, his agency was ranked No. 3 out of 2,566 conversion rate optimization companies on Clutch.
Speaker
Anu Adegbola
Marketing Consultant, MindSwan
Anu Adegbola has 12+ years experience of delivering digital marketing campaigns by building strategies, maximizing ROI, automating repetitive processes and bringing efficiency from every part of marketing departments. She does this through inspiring leadership both on agency and client-side. She loves data, Microsoft Excel and automation and is the podcast host of #PPCChat Roundup - the one place to get the latest news and views from paid experts from all over the world.
Speaker
Carolyn Lyden
Director of Search Content, Search Engine Land
With over 10 years of experience in content and SEO, Carolyn Lyden now serves as the Director of Search Content for Search Engine Land and SMX. Carolyn is both endlessly passionate about search marketing and a staunch advocate for marketers as a community leader and educator. She most recently ran her own agency, Search Hermit, where she specifically set out to help women- and BIPOC-owned businesses improve their presence and performance in search. Carolyn has experience in all verticals in search marketing, with particular expertise in content marketing, strategy, local search marketing, and analytics. She is also a well-known figure in the search community through her experiences speaking in various search conferences and as the leader of the popular #SEOchat on Twitter.
Overtime: Live Q&A with today's PPC speakers
Session Overview
Still have to register? Get started here.
Your journey isn't over yet... join us for Overtime, where we'll host the speakers from today's PPC presentations and get their insights on audience questions gathered throughout the day. Submit additional questions of your own or just sit back and learn!
If your calendar provider is not listed,
please add the session details manually.
Speakers
Alyssa Altman
Director, Data & Analytics, ICON International @alyssa_altman
Amy Bishop
Owner | Marketing Consultant, Cultivative, LLC @hoffman8
Jeremy Epperson
CEO, Conversion Guides
Sina Fak
Head of Optimization & Business Intelligence, ConversionAdvocates @sinafak
Anu Adegbola
Marketing Consultant, MindSwan @themarketinganu
Carolyn Lyden
Director of Search Content, Search Engine Land @carolynlyden
Break
Sponsored Sessions
TRACK
Solutions One
Make better decisions with search intelligence: Real-world case studies from brands that dominate market share
Make better decisions with search intelligence: Real-world case studies from brands that dominate market share
If your calendar provider is not listed,
please add the session details manually.
Ashley Fletcher
VP of Marketing, Adthena
Speaker
Ashley Fletcher
VP of Marketing, Adthena
As VP of Marketing, Ashley Fletcher is responsible for continually expanding the global audience and market for Adthena’s groundbreaking search intelligence solutions. He joined Adthena from Criteo, where he led the product marketing team launching its Predictive Search product, an automated performance solution for Google Shopping in the US and EMEA. Prior to Criteo, he headed up marketing for finance and insurance comparison products across global markets at Google. In his 5 years at Google Ashley also working for the broader Search Ads Team, including Google Shopping, and Google Express products. Ashley’s career began on the agency side at Coast Digital, and he holds an MSc in Global Marketing and attended Wharton's Mini-MBA Program for Executives.
Make better decisions with search intelligence: Real-world case studies from brands that dominate market share
Session Overview
Still have to register? Get started here.
Let's face it - not only is search marketing becoming less transparent for search advertisers, but there are fewer and fewer data sources left to help fill the void and inform strategy.
What's a search marketer to do?
Join Ashley Fletcher, VP of Marketing at Adthena, to learn how to make the right search marketing investment decisions that will yield the outcomes your business needs. And, wait for it ... do it with more confidence in less time!
Together, you'll walk you through a selection of challenges that Adthena customers have faced and how they’ve overcome them. You'll also explore the rising demand for Share of Search, a new metric guiding brands in predicting better, faster outcomes from their digital investments.
After this session, you'll be able to:
- Use search intelligence to guide your search strategy
- Draw inspiration from a selection of true industry stories about gaining market share
- Understand how Share of Search is now the guiding light for brand benchmarking
If your calendar provider is not listed,
please add the session details manually.
Speakers
Ashley Fletcher
VP of Marketing, Adthena @ashleyjfletcher
Sponsored by: Adthena
Founded in 2012, Adthena is the market-leading intelligence platform for paid search advertising. Our unique combination of patented, AI-driven technology and world-class industry expertise help businesses across the globe drive more value from their PPC budgets.
We give our customers a clear view of the competitive landscape, so they can set their paid search strategies for success. Our solutions are powered by our market-leading technology: Whole Market View creates a unique market map of a client’s entire search landscape, and Smart Monitor automatically detects threats and opportunities every day.
Backed by Updata Partners, Adthena works with 250+ clients across a wide range of industries including finance, retail, gaming, automotive and technology. Brand customers include Bupa, Citibank, L’Oreal, M&S, Nespresso, Qantas, Volkswagen, and Volvo. Agency customers include Dentsu, GroupM, and OMD.
Adthena holds several leading industry awards, including the Global and European Search Award for Innovation in Local Search in 2021, Drum Search Award USA, the Search Engine Land Award, and was shortlisted for the US Search Awards in 2021. For more information please visit: adthena.com.
Break
Clinics
TRACK
SEO
SEO site content clinic
SEO site content clinic
If your calendar provider is not listed,
please add the session details manually.
Chris Silver Smith
CEO, Argent Media
Janet Driscoll Miller
President and CEO, Marketing Mojo
Speaker
Chris Silver Smith
CEO, Argent Media
Chris Silver Smith is founder of Argent Media, a search marketing consultancy, and has extensive experience in search engine optimization, social media management, online reputation management, and internet marketing. He has worked as a strategist for some of the top agencies in the field of SEO, researching and developing search optimization and social media marketing techniques, and providing SEO consulting for Fortune 500 companies.
In the past, Chris also worked at Verizon Superpages.com for a decade, ultimately serving as head of their technology department. His work there included R&D, local search engine development, map-based search interfaces, mobile app development, and more. Chris was awarded the Individual Excellence Award by Verizon in 2004 for his SEO projects, and he also has patents awarded for local search technology.
Chris has regularly contributed articles to Search Engine Land, and other industry news and information sites for many years.
Speaker
Janet Driscoll Miller
President and CEO, Marketing Mojo
Janet Driscoll Miller is the president and CEO of Marketing Mojo, an award-winning digital marketing agency. She has worked with clients including National Geographic, Mazda, Activision, LexisNexis, and many others. She is a frequent speaker on search, analytics and conversion. and guest lectures at the University of Virginia and James Madison University. Janet is the author of "Data-First Marketing: How to Compete and Win in the Age of Analytics," published by Wiley. She is a graduate of James Madison University.
SEO site content clinic
Session Overview
Still have to register? Get started here.
Having high-quality, optimized content on your site is critical for ranking and converting customers... but what does high-quality mean to the search engines? What does it mean to your customers? In this interactive clinic, you'll learn first-hand how to audit your site content and ensure your content is seen as useful, trustworthy, and authoritative.
Want to submit your website to be reviewed by our expert panel? Register now to learn how!
If your calendar provider is not listed,
please add the session details manually.
Speakers
Chris Silver Smith
CEO, Argent Media @si1very
Janet Driscoll Miller
President and CEO, Marketing Mojo @janetdmiller
TRACK
PPC
PPC landing page clinic
PPC landing page clinic
If your calendar provider is not listed,
please add the session details manually.
Jeremy Epperson
CEO, Conversion Guides
Sina Fak
Head of Optimization & Business Intelligence, ConversionAdvocates
Speaker
Jeremy Epperson
CEO, Conversion Guides
Jeremy Epperson's mission is to help businesses with the relentless pursuit of exponential growth online. He has launched Conversion Rate Optimization programs for 155+ clients and translated that into a proven and repeatable process to drive growth in your business. This process has generated over $247 million in tracked revenue from winning onsite tests. As a professional speaker, he has presented over 175 times in 47 states and trained over 42,000 Founders, Execs, Marketers, and Growth Leaders. As an entrepreneur, he launched 4 different 7+ figure businesses from scratch.
Speaker
Sina Fak
Head of Optimization & Business Intelligence, ConversionAdvocates
As the Head of Optimization & Business Intelligence at ConversionAdvocates, Sina Fak helps decision-makers translate complex data into comprehensive and actionable insights that drive business growth. Sina has helped 100s of companies employ scientific experimentation process through his proprietary IIEA Framework. In 2020, his agency was ranked No. 3 out of 2,566 conversion rate optimization companies on Clutch.
PPC landing page clinic
Session Overview
Still have to register? Get started here.
The quality of your landing pages is critical for conversion. Compelling landing pages engage visitors, making them want to learn more and take action. In this interactive clinic, you'll learn first-hand how to transform your landing pages into something your visitors can't resist.
Want to submit your landing page to be reviewed by our expert panel? Register now to learn how!
If your calendar provider is not listed,
please add the session details manually.
Speakers
Jeremy Epperson
CEO, Conversion Guides
Sina Fak
Head of Optimization & Business Intelligence, ConversionAdvocates @sinafak
Break
Closing Keynote
TRACK
Keynote
Search marketing and privacy: What’s changing and how we can adapt
Search marketing and privacy: What’s changing and how we can adapt
If your calendar provider is not listed,
please add the session details manually.
Chetna Bindra
Group Product Manager for Trust and Privacy, Google
Anu Adegbola
Marketing Consultant, MindSwan
Colleen Harris
Principal Product Manager, BI and Reporting, Ansira
Carolyn Lyden
Director of Search Content, Search Engine Land
Speaker
Chetna Bindra
Group Product Manager for Trust and Privacy, Google
Chetna Bindra is a Group Product Manager for Trust and Privacy at Google. In this role, she works across Google’s ads and partner ecosystem to help maintain and enhance user privacy. Chetna worked closely with publishers when she first started at Google in 2014, helping to implement various brand protections, surface insights, create ads policies and privacy controls. Today, she is committed to putting Google’s privacy principles into practice across Google’s entire advertising business and promoting a broader understanding of regulatory and industry changes to all constituents involved. Chetna holds a Bachelor of Science in Physics from St. Stephen’s College in India and a PhD in Physics from the University of Pennsylvania.
Speaker
Anu Adegbola
Marketing Consultant, MindSwan
Anu Adegbola has 12+ years experience of delivering digital marketing campaigns by building strategies, maximizing ROI, automating repetitive processes and bringing efficiency from every part of marketing departments. She does this through inspiring leadership both on agency and client-side. She loves data, Microsoft Excel and automation and is the podcast host of #PPCChat Roundup - the one place to get the latest news and views from paid experts from all over the world.
Speaker
Colleen Harris
Principal Product Manager, BI and Reporting, Ansira
Colleen Harris is the Product Manager for Business Intelligence at Sincro and has more than 13 years of digital marketing experience in the automotive, healthcare and entertainment industries. She brings a passion for data analytics and content creation and has been referred to as the “Google Whisperer”. Colleen has published white papers on Google Analytics & Google Data Studio best practices, how to use “near me” in content and the impact local call tracking numbers have on SEO. Recent speaking engagements include SMX West, WordPress Camp, CX Data Analytics, Lesbians in Tech, Digital Summit at Home, Digital Summit Seattle, Dallas, Portland and Detroit, Automotive Analytics Summit, Digital Marketing Strategies Conference, and SMX Advanced. Outside of Sincro, Colleen is a member of Women in Analytics has volunteered as a digital consultant for non-profits.
Speaker
Carolyn Lyden
Director of Search Content, Search Engine Land
With over 10 years of experience in content and SEO, Carolyn Lyden now serves as the Director of Search Content for Search Engine Land and SMX. Carolyn is both endlessly passionate about search marketing and a staunch advocate for marketers as a community leader and educator. She most recently ran her own agency, Search Hermit, where she specifically set out to help women- and BIPOC-owned businesses improve their presence and performance in search. Carolyn has experience in all verticals in search marketing, with particular expertise in content marketing, strategy, local search marketing, and analytics. She is also a well-known figure in the search community through her experiences speaking in various search conferences and as the leader of the popular #SEOchat on Twitter.
Search marketing and privacy: What’s changing and how we can adapt
Session Overview
Still have to register? Get started here.
Join Carolyn Lyden for a series of closing keynote conversations with top search experts.
First up is an eye-opening discussion with Anu Adegbola, Director of Client Strategy at Clix Marketing, and Colleen Harris, Product Manager for Business Intelligence at Sincro about how the changing privacy landscape affects search marketers... and how we can adjust to ensure we’re still hitting those conversion KPIs.
On the PPC side, they’ll deep dive into how privacy changes are affecting advertisers’ attitudes and changing their everyday practices.
On the SEO side, you’ll learn how to use Google Analytics 4 to configure accurate conversion tracking in the new privacy-focused search environment.
Then, it’s time for a fireside Q&A with Chetna Bindra, Group Product Manager, User Trust and Privacy at Google, where you’ll hear the inside scoop on the latest around FLoC and Google’s other privacy initiatives.
If your calendar provider is not listed,
please add the session details manually.
Speakers
Chetna Bindra
Group Product Manager for Trust and Privacy, Google @Google
Anu Adegbola
Marketing Consultant, MindSwan @themarketinganu
Colleen Harris
Principal Product Manager, BI and Reporting, Ansira @cdawg2610
Carolyn Lyden
Director of Search Content, Search Engine Land @carolynlyden
Wednesday — August 18th, 2021
Workshops - Additional Fee Applies
TRACK
Workshop One
Building PPC landing pages that boost conversions - Day 1
Building PPC landing pages that boost conversions - Day 1
If your calendar provider is not listed,
please add the session details manually.
Brian Massey
Conversion Scientist, Conversion Sciences LLC
Speaker
Brian Massey
Conversion Scientist, Conversion Sciences LLC
Brian Massey is the founder of Conversion Sciences LLC and author of the book Your Customer Creation Equation. His rare combination of interests and experience was developed over 30 years as a computer programmer, entrepreneur, corporate marketer, international speaker, and writer. Founded in 2007, Conversion Sciences helps businesses transform their sites through a steady diet of visitor profiling, purposeful content, analytics, and AB testing. Massey has worked with hundreds of companies to improve their online business. He is a sought-after speaker, presenting at IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and others. He has written for online publications including ClickZ, Search Engine Land and Marketing Land. Massey is the host of the Intended Consequences podcast.
Building PPC landing pages that boost conversions - Day 1
Session Overview
Still have to register? Get started here.
In the game of paid search ads, “The player who converts best wins.” Higher conversion rates drive ROAS up, slash acquisition costs, and allow you to out-bid the competition. The key to a higher conversion rate is the landing experience. Properly designed, a relevant landing experience will get you more revenue from fewer clicks.
You may have spent thousands of dollars last month on ads. How much did you spend to refine your landing pages and product detail pages? Probably not much. It’s easy to spend money on ads. How do you invest in your landing pages? Brian Massey of Conversion Sciences is going to show you how to invest wisely in your landing pages to drive all of your paid ad metrics deeper into the green.
In this live workshop, Brian Massey will take you through the process of designing a PPC landing page, showing you where to do simple experiments that will drive the ROI on your ad spend higher. The days of “Launch and See” marketing are behind us. Marketers, designers, and CMOs aren’t waiting for the results of campaigns. They are building results into their landing experience design process.
Click here for a full workshop description!
If your calendar provider is not listed,
please add the session details manually.
Speakers
Brian Massey
Conversion Scientist, Conversion Sciences LLC @bmassey
TRACK
Workshop Two
Advanced CRO experimentation for higher ROI - Day 1
Advanced CRO experimentation for higher ROI - Day 1
If your calendar provider is not listed,
please add the session details manually.
Ayat Shukairy
Co-founder/ Managing partner, Invesp
Khalid Saleh
CEO, Invesp
Speaker
Ayat Shukairy
Co-founder/ Managing partner, Invesp
With over 14 years of entrepreneurial and marketing experience, Ayat Shukairy took her consulting business, Invesp, from a one-man shop to a global consulting brand that helps companies increase online sales. Her clients include eBay, 3M, the Special Olympics, DISH Network, Discovery, and many more.
In 2016, Ayat cofounded FigPii, an all-in-one growth hacking platform. Her new startup leveraged the success of Invesp as well as the growth hacking methods he had deployed across some of the leading brands to solve marketers’ most pressing problems.
Ayat’s book, Conversion Optimization, combines ground-breaking marketing research with powerful story-telling and case studies to demonstrate how to leverage these principles to create killer websites. Ayat provides one of the most comprehensive lists of strategies and actionable insights for helping websites capture more of their visitors into lifetime customers. She provides insights grounded in comprehensive research, the best contemporary psychology and behavioral science which any company can start implementing immediately.
Speaker
Khalid Saleh
CEO, Invesp
With over 18 years of entrepreneurial and marketing experience, Khalid Saleh took his consulting business, Invesp, from a one-man shop to a global consulting brand that helps companies increase online sales. His clients include eBay, 3M, the Special Olympics, DISH Network, Discovery and many more. Prior to that, Khalid led the ecommerce implementation for some of the world’s most well-known brands like American Express, Motorola, Levelor, and GoToWebinar.
In 2016, Khalid cofounded FigPii, an all-in-one growth hacking platform. His new startup leveraged the success of Invesp as well as the growth hacking methods he had deployed across some of the leading marketers most pressing problems. He is an Amazon.com best-selling author of "Conversion Optimization: The Art and Science of Converting Prospects into Customers.” In his book, he offers companies a methodology for capturing more customers by creating a fully integrated marketing strategy that has a lasting impact on any organization.
Khalid is a recognized expert of marketing strategy, Khalid has been a frequent guest in key media outlets, including CNN, BBC, SKY, France 24, MSNBC, New York Times, National Public Radio, and more. He is an in-demand speaker who has presented at marketing conferences across the globe. He has inspired audiences to rethink their approach to marketing, and his work has helped hundreds of businesses to increase sales and growth.
Advanced CRO experimentation for higher ROI - Day 1
Session Overview
Still have to register? Get started here.
Conversion rate optimization (CRO) has gained tremendous popularity in the last few years as more online companies try to figure out a way to generate higher ROI from their existing online marketing campaigns. This, however, has not proven to be an easy feat.
Channels to reach the customer such as SEO, PPC, display and social continue to evolve. More companies are trying to conduct A/B testing as a means to increase conversions. However, they discover that most experiments do not generate any significant increases in conversions.
A recent CRO industry survey conducted by Invesp shows that less than 20% of experiments are successful. And 75% of C-suites are not satisfied with their conversion rates, yet only 33% have a structured approach to improving their online conversions.
In this live workshop, Ayat Shukairy and Khalid Saleh will introduce you to the SHIP (Scrutinize, Hypothesize, Implement and Propagate) method that is used to help large brands (e.g., eBay, Target, Special Olympics, etc.), as well as smaller startups, optimize websites and digital campaigns to their maximum potential. You’ll discover practical methods used to uncover user motivations, wants, and needs. You will also learn how to prioritize all the different optimization items for your website. Finally, you will see how these items are implemented and propagated throughout the organization.
Click here for a full workshop description!
If your calendar provider is not listed,
please add the session details manually.
Thursday — August 19th, 2021
Workshops - Additional Fee Applies
TRACK
Workshop One
Building PPC landing pages that boost conversions - Day 2
Building PPC landing pages that boost conversions - Day 2
If your calendar provider is not listed,
please add the session details manually.
Brian Massey
Conversion Scientist, Conversion Sciences LLC
Speaker
Brian Massey
Conversion Scientist, Conversion Sciences LLC
Brian Massey is the founder of Conversion Sciences LLC and author of the book Your Customer Creation Equation. His rare combination of interests and experience was developed over 30 years as a computer programmer, entrepreneur, corporate marketer, international speaker, and writer. Founded in 2007, Conversion Sciences helps businesses transform their sites through a steady diet of visitor profiling, purposeful content, analytics, and AB testing. Massey has worked with hundreds of companies to improve their online business. He is a sought-after speaker, presenting at IBM, Inbound, LeadsCon, Content Marketing World, Affiliate Summit, and others. He has written for online publications including ClickZ, Search Engine Land and Marketing Land. Massey is the host of the Intended Consequences podcast.
Building PPC landing pages that boost conversions - Day 2
Session Overview
Still have to register? Get started here.
In the game of paid search ads, “The player who converts best wins.” Higher conversion rates drive ROAS up, slash acquisition costs, and allow you to out-bid the competition. The key to a higher conversion rate is the landing experience. Properly designed, a relevant landing experience will get you more revenue from fewer clicks.
You may have spent thousands of dollars last month on ads. How much did you spend to refine your landing pages and product detail pages? Probably not much. It’s easy to spend money on ads. How do you invest in your landing pages? Brian Massey of Conversion Sciences is going to show you how to invest wisely in your landing pages to drive all of your paid ad metrics deeper into the green.
In this live workshop, Brian Massey will take you through the process of designing a PPC landing page, showing you where to do simple experiments that will drive the ROI on your ad spend higher. The days of “Launch and See” marketing are behind us. Marketers, designers, and CMOs aren’t waiting for the results of campaigns. They are building results into their landing experience design process.
Click here for a full workshop description!
If your calendar provider is not listed,
please add the session details manually.
Speakers
Brian Massey
Conversion Scientist, Conversion Sciences LLC @bmassey
TRACK
Workshop Two
Advanced CRO experimentation for higher ROI - Day 2
Advanced CRO experimentation for higher ROI - Day 2
If your calendar provider is not listed,
please add the session details manually.
Ayat Shukairy
Co-founder/ Managing partner, Invesp
Khalid Saleh
CEO, Invesp
Speaker
Ayat Shukairy
Co-founder/ Managing partner, Invesp
With over 14 years of entrepreneurial and marketing experience, Ayat Shukairy took her consulting business, Invesp, from a one-man shop to a global consulting brand that helps companies increase online sales. Her clients include eBay, 3M, the Special Olympics, DISH Network, Discovery, and many more.
In 2016, Ayat cofounded FigPii, an all-in-one growth hacking platform. Her new startup leveraged the success of Invesp as well as the growth hacking methods he had deployed across some of the leading brands to solve marketers’ most pressing problems.
Ayat’s book, Conversion Optimization, combines ground-breaking marketing research with powerful story-telling and case studies to demonstrate how to leverage these principles to create killer websites. Ayat provides one of the most comprehensive lists of strategies and actionable insights for helping websites capture more of their visitors into lifetime customers. She provides insights grounded in comprehensive research, the best contemporary psychology and behavioral science which any company can start implementing immediately.
Speaker
Khalid Saleh
CEO, Invesp
With over 18 years of entrepreneurial and marketing experience, Khalid Saleh took his consulting business, Invesp, from a one-man shop to a global consulting brand that helps companies increase online sales. His clients include eBay, 3M, the Special Olympics, DISH Network, Discovery and many more. Prior to that, Khalid led the ecommerce implementation for some of the world’s most well-known brands like American Express, Motorola, Levelor, and GoToWebinar.
In 2016, Khalid cofounded FigPii, an all-in-one growth hacking platform. His new startup leveraged the success of Invesp as well as the growth hacking methods he had deployed across some of the leading marketers most pressing problems. He is an Amazon.com best-selling author of "Conversion Optimization: The Art and Science of Converting Prospects into Customers.” In his book, he offers companies a methodology for capturing more customers by creating a fully integrated marketing strategy that has a lasting impact on any organization.
Khalid is a recognized expert of marketing strategy, Khalid has been a frequent guest in key media outlets, including CNN, BBC, SKY, France 24, MSNBC, New York Times, National Public Radio, and more. He is an in-demand speaker who has presented at marketing conferences across the globe. He has inspired audiences to rethink their approach to marketing, and his work has helped hundreds of businesses to increase sales and growth.
Advanced CRO experimentation for higher ROI - Day 2
Session Overview
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Conversion rate optimization (CRO) has gained tremendous popularity in the last few years as more online companies try to figure out a way to generate higher ROI from their existing online marketing campaigns. This, however, has not proven to be an easy feat.
Channels to reach the customer such as SEO, PPC, display and social continue to evolve. More companies are trying to conduct A/B testing as a means to increase conversions. However, they discover that most experiments do not generate any significant increases in conversions.
A recent CRO industry survey conducted by Invesp shows that less than 20% of experiments are successful. And 75% of C-suites are not satisfied with their conversion rates, yet only 33% have a structured approach to improving their online conversions.
In this live workshop, Ayat Shukairy and Khalid Saleh will introduce you to the SHIP (Scrutinize, Hypothesize, Implement and Propagate) method that is used to help large brands (e.g., eBay, Target, Special Olympics, etc.), as well as smaller startups, optimize websites and digital campaigns to their maximum potential. You’ll discover practical methods used to uncover user motivations, wants, and needs. You will also learn how to prioritize all the different optimization items for your website. Finally, you will see how these items are implemented and propagated throughout the organization.
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