Agenda

Your $99 All Access pass unlocks the entire August 17 program, beginning with an exclusive keynote presentation from Carolyn Lynden, editor of Search Engine Land, who will also interview Chetna Binda, group product manager for trust and privacy at Google.

Then, it’s time for a two-track training experience sequenced by the Search Engine Land experts — with one track devoted to SEO and the other dedicated to PPC. Each track will feature four segments… think of them less as sessions and more like progressions.

Each segment will focus on a different portion of the customer journey from awareness to conversion:

  • The SEO track will tackle keywords and copy that convert, content marketing and link building, navigation and CTAs, as well as testing.
  • The PPC track will cover ad copy that converts, audiences and targeting, landing page design, and CRO.

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After you complete your selected track (both are included in your All Access pass… choose one to attend live and watch the other on-demand!), you’ll have the opportunity to interact with speakers and get your specific questions answered during the live Q&A (Overtime!). Don’t forget to connect with fellow attendees at your choice of engaging community meetup during the afternoon break!

Finally, it’s time for a featured presentation from senior conversion optimizer, Michael Aagaard.

And you’ll end the day by learning even more actionable tactics and best practices at live content site and landing page clinics.

Hungry for more? Add your choice of one live, interactive workshop to your itinerary! Dive deep into landing page optimization or advanced CRO with industry experts as your guides and get ready for an immersive, hands-on training experience. Learn more here.

Stay tuned for the complete agenda!

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