Agenda

The SMX Convert agenda is live and ready for you to explore! All keynotes, sessions, clinics, and Overtime Q&As will be available both live and on-demand for your virtual training convenience. (Meetups will not be available on-demand.)

Tuesday — August 17th, 2021

Opening Keynote

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Keynote

The psychology of disappointment: How it works, why it hurts, and why it's so bad for conversion

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Break

Sessions

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SEO

Part one: Identifying top converting queries at every stage of the customer journey

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PPC

Part one: Creating copy that converts

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Break

Sessions

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SEO

Part two: Driving the funnel through content marketing and link building

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PPC

Part two: Targeting tactics to power every stage of the funnel

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Break & Community Meetups

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SEO

SEO community meetup: The challenges of creating content that converts

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PPC

PPC community meetup: The challenges with targeting audiences that convert

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Sessions

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SEO

Part three: How optimizing navigation and CTAs can boost organic visibility and conversions

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PPC

Part three: Leveraging qualitative data to improve landing page conversions

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Break

Sessions

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SEO

Part four: Testing your content site strategy for continued improvement

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PPC

Part four: Digging into quantitative data to improve landing page conversions

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Break

Sessions

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SEO

Overtime: Live Q&A with today's SEO speakers

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PPC

Overtime: Live Q&A with today's PPC speakers

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Break

Sponsored Sessions

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Solutions One

Make better decisions with search intelligence: Real-world case studies from brands that dominate market share

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Break

Clinics

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SEO

SEO site content clinic

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PPC

PPC landing page clinic

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Break

Closing Keynote

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Keynote

Search marketing and privacy: What’s changing and how we can adapt

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Wednesday — August 18th, 2021

Workshops - Additional Fee Applies

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Workshop One

Building PPC landing pages that boost conversions - Day 1

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Workshop Two

Advanced CRO experimentation for higher ROI - Day 1

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Thursday — August 19th, 2021

Workshops - Additional Fee Applies

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Workshop One

Building PPC landing pages that boost conversions - Day 2

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Workshop Two

Advanced CRO experimentation for higher ROI - Day 2

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