Agenda

Welcome to SMX Convert! Select a session below to begin or continue your training experience. All keynotes, sessions, clinics, and Overtime Q&As are now available on-demand. If you have any questions, visit our FAQ page or contact registration@thirddoormedia.com.

TRACK

Keynote

The psychology of disappointment: How it works, why it hurts, and why it's so bad for conversion

Description

Michael Aagaard
Senior CRO Consultant, Michael Aagaard Consulting

TRACK

SEO

Part one: Identifying top converting queries at every stage of the customer journey

Description

Aleyda Solis
International SEO Consultant and Founder, Orainti

George Nguyen
Editor, Search Engine Land

Barry Schwartz
SEO Editor, Search Engine Land

TRACK

PPC

Part one: Creating copy that converts

Description

Alyssa Altman
Director, Data & Analytics, ICON International

Anu Adegbola
Marketing Consultant, MindSwan

Carolyn Lyden
Director of Search Content, Search Engine Land

TRACK

SEO

Part two: Driving the funnel through content marketing and link building

Description

Eve Sangenito
Director, Perficient

George Nguyen
Editor, Search Engine Land

Barry Schwartz
SEO Editor, Search Engine Land

TRACK

PPC

Part two: Targeting tactics to power every stage of the funnel

Description

Amy Bishop
Owner | Marketing Consultant, Cultivative, LLC

Anu Adegbola
Marketing Consultant, MindSwan

Carolyn Lyden
Director of Search Content, Search Engine Land

TRACK

SEO

SEO community meetup: The challenges of creating content that converts

Description

Moderator:
Aleyda Solis, International SEO Consultant and Founder, Orainti

TRACK

PPC

PPC community meetup: The challenges with targeting audiences that convert

Description

Moderator:
Amy Bishop, Owner | Marketing Consultant, Cultivative, LLC

TRACK

SEO

Part three: How optimizing navigation and CTAs can boost organic visibility and conversions

Description

Billie Hyde
Senior Account Manager, The SEO Works

George Nguyen
Editor, Search Engine Land

Barry Schwartz
SEO Editor, Search Engine Land

TRACK

PPC

Part three: Leveraging qualitative data to improve landing page conversions

Description

Jeremy Epperson
CEO, Conversion Guides

Anu Adegbola
Marketing Consultant, MindSwan

Carolyn Lyden
Director of Search Content, Search Engine Land

TRACK

SEO

Part four: Testing your content site strategy for continued improvement

Description

Alexis Sanders
SEO Director, Merkle

George Nguyen
Editor, Search Engine Land

Barry Schwartz
SEO Editor, Search Engine Land

TRACK

PPC

Part four: Digging into quantitative data to improve landing page conversions

Description

Sina Fak
Head of Optimization & Business Intelligence, ConversionAdvocates

Anu Adegbola
Marketing Consultant, MindSwan

Carolyn Lyden
Director of Search Content, Search Engine Land

TRACK

SEO

Overtime: Live Q&A with today's SEO speakers

Description

Billie Hyde
Senior Account Manager, The SEO Works

Aleyda Solis
International SEO Consultant and Founder, Orainti

Eve Sangenito
Director, Perficient

Alexis Sanders
SEO Director, Merkle

George Nguyen
Editor, Search Engine Land

TRACK

PPC

Overtime: Live Q&A with today's PPC speakers

Description

Alyssa Altman
Director, Data & Analytics, ICON International

Amy Bishop
Owner | Marketing Consultant, Cultivative, LLC

Jeremy Epperson
CEO, Conversion Guides

Sina Fak
Head of Optimization & Business Intelligence, ConversionAdvocates

Anu Adegbola
Marketing Consultant, MindSwan

Carolyn Lyden
Director of Search Content, Search Engine Land

TRACK

Solutions One

Make better decisions with search intelligence: Real-world case studies from brands that dominate market share

Description

Ashley Fletcher
VP of Marketing, Adthena

TRACK

SEO

SEO site content clinic

Description

Chris Silver Smith
CEO, Argent Media

Janet Driscoll Miller
President and CEO, Marketing Mojo

TRACK

PPC

PPC landing page clinic

Description

Jeremy Epperson
CEO, Conversion Guides

Sina Fak
Head of Optimization & Business Intelligence, ConversionAdvocates

TRACK

Keynote

Search marketing and privacy: What’s changing and how we can adapt

Description

Chetna Bindra
Group Product Manager for Trust and Privacy, Google

Anu Adegbola
Marketing Consultant, MindSwan

Colleen Harris
Senior Product Manager for Business Intelligence, Sincro

Carolyn Lyden
Director of Search Content, Search Engine Land

TRACK

Workshop One

Building PPC landing pages that boost conversions - Day 1

Description

Brian Massey
Conversion Scientist, Conversion Sciences LLC

TRACK

Workshop Two

Advanced CRO experimentation for higher ROI - Day 1

Description

Ayat Shukairy
Co-founder/ Managing partner, Invesp

Khalid Saleh
CEO, Invesp

TRACK

Workshop One

Building PPC landing pages that boost conversions - Day 2

Description

Brian Massey
Conversion Scientist, Conversion Sciences LLC

TRACK

Workshop Two

Advanced CRO experimentation for higher ROI - Day 2

Description

Ayat Shukairy
Co-founder/ Managing partner, Invesp

Khalid Saleh
CEO, Invesp

Back to Top