Expert-led search marketing workshops
Online August 18-19 – $149 each
Take your search marketing training to the next level with a live, two-day workshop! These hands-on, interactive workshops take place live, Wednesday, August 18 and Thursday, August 19 from 12:00pm – 3:00pm ET each day, and are hosted by recognized industry experts. They run concurrently so select one below to learn more and register now!
(Workshop recordings will be available for on-demand replay for a period of 60 days after the event concludes.)
Building PPC landing pages that boost conversions with Brian Massey – $149
In this live workshop, Brian Massey, Managing Partner at Conversion Sciences, will take you through the process of designing a PPC landing page, showing you where to do simple experiments that will drive the ROI on your ad spend higher. The days of “Launch and See” marketing are behind us. Marketers, designers, and CMOs aren’t waiting for the results of campaigns. They are building results into their landing experience design process. The goal of this workshop is to give you the tools and the confidence to push through winning PPC ad campaigns.
Advanced CRO experimentation for higher ROI with Khalid Saleh and Ayat Shukairy – $149
In this live workshop, led by Invesp’s Khalid Saleh and Ayat Shukairy, you’ll be introduced to the SHIP (Scrutinize, Hypothesize, Implement and Propagate) method that is used to help large brands (e.g., eBay, Target, Special Olympics, etc.), as well as smaller startups, optimize websites and digital campaigns to their maximum potential. You’ll discover practical methods used to uncover user motivations, wants, and needs. You will also learn how to prioritize all the different optimization items for your website. Finally, you will see how these items are implemented and propagated throughout the organization.