Expert-led search marketing workshops
Available On-Demand – $199 each
Take your search marketing training to the next level with a two-day workshop! These hands-on, interactive workshops took place live, Wednesday, August 18 and Thursday, August 19 from 12:00pm – 3:00pm ET each day — the recordings are now available on-demand. So select one below to learn more and register now!
(Workshop recordings will be available for on-demand replay until Monday, October 18, 2021.)
Advanced CRO experimentation for higher ROI with Khalid Saleh and Ayat Shukairy – $199
Perfect for SEOs and PPCs! In this live workshop, led by Invesp’s Khalid Saleh and Ayat Shukairy, you’ll be introduced to the SHIP (Scrutinize, Hypothesize, Implement and Propagate) method that is used to help large brands (e.g., eBay, Target, Special Olympics, etc.), as well as smaller startups, optimize websites and digital campaigns to their maximum potential. You’ll discover practical methods used to uncover user motivations, wants, and needs. You will also learn how to prioritize all the different optimization items for your website. Finally, you will see how these items are implemented and propagated throughout the organization.
Building PPC landing pages that boost conversions with Brian Massey – $199
Perfect for PPCs! In this live workshop, Brian Massey, Managing Partner at Conversion Sciences, will take you through the process of designing a PPC landing page, showing you where to do simple experiments that will drive the ROI on your ad spend higher. The days of “Launch and See” marketing are behind us. Marketers, designers, and CMOs aren’t waiting for the results of campaigns. They are building results into their landing experience design process. The goal of this workshop is to give you the tools and the confidence to push through winning PPC ad campaigns.