Advanced CRO experimentation for higher ROI: Live workshop

Available On-Demand- $199

Conversion rate optimization (CRO) has gained tremendous popularity in the last few years as more online companies try to figure out a way to generate higher ROI from their existing online marketing campaigns. This, however, has not proven to be an easy feat.

Channels to reach the customer such as SEO, PPC, display and social continue to evolve. More companies are trying to conduct A/B testing as a means to increase conversions. However, they discover that most experiments do not generate any significant increases in conversions.

A recent CRO industry survey conducted by Invesp shows that less than 20% of experiments are successful. And 75% of C-suites are not satisfied with their conversion rates, yet only 33% have a structured approach to improving their online conversions.

In this workshop, led by Invesp’s Khalid Saleh and Ayat Shukairy, you’ll be introduced to the SHIP (Scrutinize, Hypothesize, Implement and Propagate) method that is used to help large brands (e.g., eBay, Target, Special Olympics, etc.), as well as smaller startups, optimize websites and digital campaigns to their maximum potential. You’ll discover practical methods used to uncover user motivations, wants, and needs. You will also learn how to prioritize all the different optimization items for your website. Finally, you will see how these items are implemented and propagated throughout the organization.

This workshop took place live online August 18-19… but you can still train on-demand! Access to the recordings will be available until Monday, October 18… secure your spot now for $199, or bundle with an All Access pass for just $289. Don’t wait, register now!

Have you already registered for this workshop? Access it here!

This workshop is best for online marketing specialists who need to understand where their team should focus its effort and energy to generate higher ROI from their website or current digital and paid advertising campaigns.

You’ll also experience four hands-on exercises to help you implement the material in your company immediately.

After this workshop, you’ll be able to:

  • Conduct quantitative and qualitative research (user polls, heat maps, session videos) research (analytics) and extract key potential CRO and experimentation opportunities
  • Implement an agile and rapid CRO method that will revolutionize your approach to digital marketing
  • Create a roadmap of opportunities and categorize opportunities amongst other marketing initiatives; experimentation and beyond
  • Understand prioritization and how to achieve successful tests
  • Scale the experimentation/AB testing program within your organization
  • Share and propagate experiment results with your organization for stronger buy-ins
  • Build upon test success and continue to optimize roadmap accordingly

This workshop took place live online August 18-19… but you can still train on-demand! Access to the recordings will be available until Monday, October 18… secure your spot now for $199, or bundle with an All Access pass for just $289. Don’t wait, register now!


Meet your workshop instructors

With over 18 years of entrepreneurial and marketing experience, Khalid Salih took his consulting business, Invesp, from a one-man shop to a global consulting brand that helps companies increase online sales. His clients include eBay, 3M, the Special Olympics, DISH Network, Discovery and many more. Prior to that, Khalid led the ecommerce implementation for some of the world’s most well-known brands like American Express, Motorola, Levelor, and GoToWebinar.

In 2016, Khalid cofounded FigPii, an all-in-one growth hacking platform. His new startup leveraged the success of Invesp as well as the growth hacking methods he had deployed across some of the leading marketers most pressing problems.

He is an Amazon.com best-selling author of “Conversion Optimization: The Art and Science of Converting Prospects into Customers.” In his book, he offers companies a methodology for capturing more customers by creating a fully integrated marketing strategy that has a lasting impact on any organization.

Khalid is a recognized expert of marketing strategy, Khalid has been a frequent guest in key media outlets, including CNN, BBC, SKY, France 24, MSNBC, New York Times, National Public Radio, and more. He is an in-demand speaker who has presented at marketing conferences across the globe. He has inspired audiences to rethink their approach to marketing, and his work has helped hundreds of businesses to increase sales and growth.


With over 14 years of entrepreneurial and marketing experience, Ayat Shukairy took her consulting business, Invesp, from a one-man shop to a global consulting brand that helps companies increase online sales. Her clients include eBay, 3M, the Special Olympics, DISH Network, Discovery, and many more.

In 2016, Ayat cofounded FigPii, an all-in-one growth hacking platform. Her new startup leveraged the success of Invesp as well as the growth hacking methods he had deployed across some of the leading brands to solve marketers’ most pressing problems.

Ayat’s book, Conversion Optimization, combines ground-breaking marketing research with powerful story-telling and case studies to demonstrate how to leverage these principles to create killer websites. Ayat provides one of the most comprehensive lists of strategies and actionable insights for helping websites capture more of their visitors into lifetime customers. She provides insights grounded in comprehensive research, the best contemporary psychology and behavioral science which any company can start implementing immediately.

Tell me more about SMX Convert!

Back to Top