Building PPC landing pages that boost conversions: Live workshop

Available On-Demand – $199

In the game of paid search ads, “The player who converts best wins.” Higher conversion rates drive ROAS up, slash acquisition costs, and allow you to out-bid the competition. The key to a higher conversion rate is the landing experience. Properly designed, a relevant landing experience will get you more revenue from fewer clicks.

You may have spent thousands of dollars last month on ads. How much did you spend to refine your landing pages and product detail pages? Probably not much. It’s easy to spend money on ads. How do you invest in your landing pages? Brian Massey of Conversion Sciences is going to show you how to invest wisely in your landing pages to drive all of your paid ad metrics deeper into the green.

In this workshop, Brian will take you through the process of designing a PPC landing page, showing you where to do simple experiments that will drive the ROI on your ad spend higher. The days of “Launch and See” marketing are behind us. Marketers, designers, and CMOs aren’t waiting for the results of campaigns. They are building results into their landing experience design process. The goal of this workshop is to give you the tools and the confidence to push through winning PPC ad campaigns.

This workshop took place live online August 18-19… but you can still train on-demand! Access to the recordings will be available until Monday, October 18… secure your spot now for $199, or bundle with an All Access pass for just $289. Don’t wait, register now!

Have you already registered for this workshop? Access it here!

After this workshop, you’ll be able to:

  • Know why you don’t need a data scientist
  • List the rules of behavioral science — that you already know
  • Design product detail pages for shopping ads
  • Use data to identify the ideal offer and wording
  • Understand why you should have lots of landing pages for your ads
  • Identify the most persuasive copy and images
  • Find the friction in your page layout
  • Optimize forms for lead generation
  • Know what to do with visitors who aren’t ready to convert
  • Refine your ad copy with data
  • Determine what to change, what to leave the same, and what to test
  • Run a focus group from your desk

Who should attend?

This workshop will be very effective for any business that is selling online or generating leads for the business online.

  • Digital marketers
  • Business owners
  • CMOs
  • Designers
  • UX professionals
  • Copywriters

This workshop took place live online August 18-19… but you can still train on-demand! Access to the recordings will be available until Monday, October 18… secure your spot now for $199, or bundle with an All Access pass for just $289. Don’t wait, register now!


Meet your workshop instructor

Brian Massey has been teaching and writing about digital marketing since 2005. He donned a lab coat in 2007 and created one of the first conversion optimization agencies, Conversion Sciences. His company has run thousands of tests on the websites of companies of all types and sizes. The process his company has developed is a proven, repeatable way to build high-performing digital campaigns, from ad click to purchase. Today, he is a highly-rated speaker and teacher on digital marketing concepts for digital businesses in any industry.

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