SMX Create: Content & Copy Training For Search Marketers

Online April 13, 2021

“Great content” yields top results, whether in organic rankings or paid search ROI… at least according to the search engines. SMX Create explores how great content and ad copy are developed and implemented, all in the service of driving awareness, traffic, conversions, and sales.

Attend this exclusive edition of SMX for a deep dive on content strategy, ad copywriting, landing page optimization, A/B testing, and writing for intent, among other crucial topics. You’ll also look at how recent changes such as passage-based indexing are affecting how search marketers approach content.

Content makes or breaks search marketing performance. SMX Create delivers the most effective tactics from the expert marketers who are pioneering them.


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Agenda

After attending SMX Create, you’ll be able to…

  • Develop and execute a successful content strategy
  • Craft compelling ad copy
  • Optimize your landing pages
  • Identify winning ad copy through A/B testing
  • Navigate recent industry changes that directly impact the value of content

All sessions will be available for viewing live or on-demand, so you can train at your convenience.

Stay tuned for more agenda details!


Brands That Attend


Certificate Of Completion

When you attend SMX, you’re making a commitment to further your career. That kind of initiative deserves recognition! Attend this event in its entirety to receive your very own Certificate of Completion and a digital badge, perfect for posting to your social profiles and website.

Use your Certificate of Completion to:

  • Verify to your manager that you attended the event
  • Demonstrate your knowledge of the latest industry topics and trends
  • Beef up your CV and resumé
  • Showcase your involvement in the search marketing community

Need to convince your boss to let you attend?

Check out these helpful talking points to make a compelling case to your manager.


Rates

Stay tuned for pricing details.

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