Agenda

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Tuesday — April 13th, 2021

Keynote

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Keynote

Humans vs. machines: How content and experience are caught between platforms and people

Description

George Nguyen
Editor, Search Engine Land

Carolyn Lyden
Director of Search Content, Search Engine Land

Break

Sessions

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SEO

Part one: Planning SEO content that actually ranks

Description

Aja Frost
Head of EN SEO, HubSpot

Barry Schwartz
SEO Editor, Search Engine Land

George Nguyen
Editor, Search Engine Land

TRACK

PPC

Part one: Planning campaigns in an AI and ML world

Description

Patrick Gilbert
Executive Director, AdVenture Media Group

Carolyn Lyden
Director of Search Content, Search Engine Land

Matt Van Wagner
President, Find Me Faster

TRACK

Solutions

Be feared and loved: Ranking content the Michael Scott way

Description

Michael Johnson
Partnerships Development Manager, Page One Power

Break

Sessions

TRACK

SEO

Part two: Creating compelling content for SEO

Description

Alli Berry
SEO Director, The Motley Fool

Barry Schwartz
SEO Editor, Search Engine Land

George Nguyen
Editor, Search Engine Land

TRACK

PPC

Part two: Ad copywriting from a copywriter's perspective

Description

Charlie Byrne
PPC Manager, Peak Ace AG

Carolyn Lyden
Director of Search Content, Search Engine Land

Matt Van Wagner
President, Find Me Faster

TRACK

Solutions

Creating interest-based content for Google Discover

Description

Abby Hamilton
SEO Associate Manager, Merkle

Break

Sessions

TRACK

SEO

Part three: Optimizing your content for increased findability

Description

Niki Mosier
Head of SEO and Content, AgentSync

Barry Schwartz
SEO Editor, Search Engine Land

George Nguyen
Editor, Search Engine Land

TRACK

PPC

Part three: Creating visually stunning display ads

Description

Rebecca Debono
Director of Creative Strategy, 3Q Digital

Julia Thiel
Executive Creative Director, 3Q Digital

Carolyn Lyden
Director of Search Content, Search Engine Land

Matt Van Wagner
President, Find Me Faster

Break

Sessions

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SEO

Part four: Alternative content strategies to increase organic traffic and tracking success in 2021

Description

Maria Amelie White
Head of SEO, Floristpro

John Shehata
VP, Global Audience Development Strategy & CRM, Conde Nast

Barry Schwartz
SEO Editor, Search Engine Land

George Nguyen
Editor, Search Engine Land

TRACK

PPC

Part four: Creating a continuous improvement advantage

Description

Karen Hopper
Senior Data Strategist, M+R

Carolyn Lyden
Director of Search Content, Search Engine Land

Matt Van Wagner
President, Find Me Faster

Break

Overtime

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SEO

Overtime: Q&A with today's SEO speakers

Description

Niki Mosier
Head of SEO and Content, AgentSync

Maria Amelie White
Head of SEO, Floristpro

John Shehata
VP, Global Audience Development Strategy & CRM, Conde Nast

Alli Berry
SEO Director, The Motley Fool

Aja Frost
Head of EN SEO, HubSpot

Barry Schwartz
SEO Editor, Search Engine Land

George Nguyen
Editor, Search Engine Land

TRACK

PPC

Overtime: Q&A with today's PPC speakers

Description

Charlie Byrne
PPC Manager, Peak Ace AG

Rebecca Debono
Director of Creative Strategy, 3Q Digital

Julia Thiel
Executive Creative Director, 3Q Digital

Karen Hopper
Senior Data Strategist, M+R

Patrick Gilbert
Executive Director, AdVenture Media Group

Carolyn Lyden
Director of Search Content, Search Engine Land

Matt Van Wagner
President, Find Me Faster

Break

Featured Speaker

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Featured Speaker

The psychology of content: Mastering cognitive biases, conversion triggers, and modern SEO to achieve massive results in 2021

Description

Matthew Capala
Founder, CEO, Alphametic

Break

Clinics

TRACK

SEO

Site content clinic

Description

Heather Lloyd-Martin
CEO, SuccessWorks

Vanessa Fox
CEO, Keylime Toolbox

Brian Ussery
Director of SEO, Razorfish

TRACK

PPC

Landing page clinic

Description

Amy Hebdon
Founder & CEO, Paid Search Magic

Melissa Mackey
Associate Director, Paid Search, MerkleB2B

Jeremy Epperson
CEO, Conversion Guides

Break

Meetups

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SEO

SEO community meetup: Content challenges

Description

TRACK

PPC

PPC community meetup: Ad challenges

Description

Wednesday — April 14th, 2021

Workshops - Additional Fee Applies

TRACK

Workshop One

Creating an SEO-friendly content marketing program - Day One

Description

Michael Brenner
CEO and Founder, Marketing Insider Group

TRACK

Workshop Two

Mastering Google Data Studio - Day One

Description

Nico Brooks
Principal, Two Octobers, LLC

TRACK

Workshop Three

Building PPC landing pages that boost conversions - Day One

Description

Brian Massey
Conversion Scientist, Conversion Sciences LLC

Thursday — April 15th, 2021

Workshops - Additional Fee Applies

TRACK

Workshop One

Creating an SEO-friendly content marketing program - Day Two

Description

Michael Brenner
CEO and Founder, Marketing Insider Group

TRACK

Workshop Two

Mastering Google Data Studio - Day Two

Description

Nico Brooks
Principal, Two Octobers, LLC

TRACK

Workshop Three

Building PPC landing pages that boost conversions - Day Two

Description

Brian Massey
Conversion Scientist, Conversion Sciences LLC

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