Agenda

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Tuesday — April 13th, 2021

Keynote

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Keynote

Humans vs. machines: How content and experience are caught between platforms and people

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Sessions

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SEO

Part one: Planning SEO content that actually ranks

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PPC

Part one: Planning campaigns in an AI and ML world

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Solutions

Be feared and loved: Ranking content the Michael Scott way

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Sessions

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SEO

Part two: Creating compelling content for SEO

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PPC

Part two: Ad copywriting from a copywriter's perspective

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Solutions

Creating interest-based content for Google Discover

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Sessions

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SEO

Part three: Optimizing your content for increased findability

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PPC

Part three: Creating visually stunning display ads

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SEO

Part four: Alternative content strategies to increase organic traffic and tracking success in 2021

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PPC

Part four: Creating a continuous improvement advantage

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Overtime

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SEO

Overtime: Q&A with today's SEO speakers

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PPC

Overtime: Q&A with today's PPC speakers

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Featured Speaker

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Featured Speaker

The psychology of content: Mastering cognitive biases, conversion triggers, and modern SEO to achieve massive results in 2021

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Clinics

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SEO

Site content clinic

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PPC

Landing page clinic

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Meetups

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SEO

SEO community meetup: Content challenges

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PPC

PPC community meetup: Ad challenges

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Wednesday — April 14th, 2021

Workshops - Additional Fee Applies

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Workshop One

Creating an SEO-friendly content marketing program - Day One

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Workshop Two

Mastering Google Data Studio - Day One

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Workshop Three

Building PPC landing pages that boost conversions - Day One

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Thursday — April 15th, 2021

Workshops - Additional Fee Applies

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Workshop One

Creating an SEO-friendly content marketing program - Day Two

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Workshop Two

Mastering Google Data Studio - Day Two

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Workshop Three

Building PPC landing pages that boost conversions - Day Two

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