Mastering Google Data Studio: Live workshop
Online April 14-15 – $199
Google Data Studio is an incredibly powerful tool for visualizing and analyzing data. It can deliver on the promise of fully-automated real-time reporting and even aid in keyword research, trend analysis, audience insights, and more.
But… it isn’t exactly intuitive. Even if you use Google Data Studio on a regular basis, it can be easy to miss out on everything this robust tool has to offer.
If you’ve dabbled in Google Data Studio and are ready to take your skills to the next level, join agency veteran and analytics professor, Nico Brooks, for this live, interactive workshop — featuring actionable tips and techniques gleaned from some of the best minds in SEO and SEM.
You’ll begin with a set of templates that you will learn to customize for your specific needs — and walk away with a fully-functional dashboard for doing in-depth analysis of paid and organic search campaigns.
After this workshop, you’ll be able to:
- Create and customize template dashboards for maximum efficiency
- Design interactive reporting interfaces with filters, sliders, and drop-down controls
- Drill into audience dimensions and visualize performance metrics
- Create custom fields in Data Studio using regular expressions
- Incorporate dynamic status updates and insights into your reports
- Analyze SEO and SEM campaigns for success
Please note: This workshop is for people who have basic familiarity with Google Data Studio and are comfortable creating a simple dashboard. If you have not used Data Studio, Google’s Introduction to Data Studio course should give you the background you need.
During the workshop, you will be encouraged to follow along and build your own dashboard. To do so, you will need to have access to Google Search Console, Google Ads and Google Analytics for a website. If you do not have a Google Ads account, you will still get benefits from the other parts. You will not be expected to share any of what you build.
This two-day workshop takes place April 14 and 15 from 12:00pm – 3:00pm ET each day. The on-demand recording will be available for replay for a period of 60 days.
Register now to secure your workshop pass for just $199! Bundle with an SMX Create All Access pass for just $289 to unlock an extra day of content marketing training!
Meet Your Workshop Instructor
Nico Brooks is a co-founder of Two Octobers, a digital agency that combines best-in-class digital marketing, training and technology to help purpose-driven companies achieve extraordinary results. Nico also teaches analytics and search engine marketing as an adjunct professor at the University of Denver, and is an organizer of the Denver Marketing Analytics Meetup.
Nico is passionate about humanizing marketing data – making it centered around and useful to people. He has helped hundreds of organizations and individuals improve results and maximize impact with data since he first discovered Webtrends in the late 90’s.
In his spare time, he likes making things and running on trails. He is currently working on mastering the art of bronze bell casting, with mixed success.