Obsessed With SEO & SEM

November 13-14, 2019
Jacob K. Javits Convention Center

Super Early Bird rates expire August 24!Register Now

Agency Operations & Management Training For Search Marketers

New York City is the advertising agency capital of the world. That’s why SMX East features a brand new, full-day track dedicated exclusively to agency operations and management — in addition to our hallmark SEO and SEM content. In-depth sessions will deliver executive-level education and peer-to-peer conversation for agency principals, executives, and senior leaders.

Agency Operations & Management Sessions

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Profitable Pricing Strategies For Agencies

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Overview

Monthly retainers, project-based contracts, percentage of spend: these are a few of the pricing options you've likely weighed. But which is right for you?

In this roundtable, agency representatives will discuss the pros and cons of these options, how they approach pricing to remain profitable and lessons learned along the way. Get your pricing questions and concerns answered by the pros!

Speakers

Rod Richmond

Founder and Head of Strategy, Clean Digital

Jeff Campbell

Managing Director, Resolution, @CJeffCampbell

Moderator

Ginny Marvin
Editor-in-Chief, Search Engine Land, @ginnymarvin

Managing Clients, Managing Yourself

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Overview

It doesn't matter how big or small your agency is: Establishing operating processes can improve employee and client retention.

In this session, agency experts will share their secrets to making the agency workday work for you, your employees and your clients. You'll get first-hand insights into effective time-management, policies, and tools, as well as key learnings about balancing campaign management, reporting, and communication to keep you and your clients happy.

Speakers

Katy Lucey

Director, Paid Social, Tinuiti

Duane Brown

Founder & Head of Strategy, Take Some Risk Inc., @duanebrown

Moderator

Ginny Marvin
Editor-in-Chief, Search Engine Land, @ginnymarvin

Handling Client Transitions

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Overview

It's a fact of business life: Clients come and clients go. Sometimes, losing a client can feel like the end of the world, and, with others, it's sweet relief. Either way, client transitions are an opportunity for you to maintain relationships and avoid burning bridges.

In this session, you'll learn best practices for transitioning accounts -- from audits, to restructures to managing client expectations. Our experts will also discuss effective ways of handling clients that are opting to build their own in-house team or are moving to another agency, and ways that help you keep a foot in the door.

Speakers

Amy McClain

Group Director, Performance Media, Beeby, Clark+Meyler

Julie Friedman Bacchini

President, Neptune Moon LLC, @NeptuneMoon

Moderator

Ginny Marvin
Editor-in-Chief, Search Engine Land, @ginnymarvin

Getting Your Agency Services Mix Right

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Overview

When it comes to growing your agency or consultancy, should you...

  • Broaden or deepen your service offerings?
  • Train or hire?
  • Build proprietary tech or license?

In this session, you'll get insights on how to tell when it's time to expand, what to watch out for and where to look for opportunities.

Speakers

Justin Freid

EVP, Growth and Innovation, CMI/Compas

Karl Sakas

President, Sakas & Company

Moderator

Ginny Marvin
Editor-in-Chief, Search Engine Land, @ginnymarvin

Scaling Your Agency With The Right Tools and Platforms

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Overview

Growing a small agency is exciting. But inevitably, growing agencies reach a breaking point and the martech that worked as a startup fails to scale in the face of more challenging work, demanding clients and tightening deadlines. Knowing what to do when you reach this point is critical; it can be the launchpad for future success... or the bellwether of tough times ahead.

In this session, you'll learn how to put the right tech stack together for your agency: the efficiency-improving solutions, what they cost, and integration and implementation considerations every agency should take into account.

Speakers

Moderator

Ginny Marvin
Editor-in-Chief, Search Engine Land, @ginnymarvin

 

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